The Spark

Is your technology helping your business—or is your business spending all its time managing technology? In this episode of The Spark, Jay Kozar and Kendra Morvillo tackle a challenge facing nearly every growing business: software sprawl. As companies add more apps, dashboards, AI tools, and subscriptions, they often create more complexity instead of more efficiency. The conversation introduces the...

Is podcasting worth it for your business? Most people measure a podcast by downloads. We think that's the wrong metric. In this episode of The Spark, Jay Kozar and Kendra Morvillo sit down with podcast producer Josh Troche of Pedal Stomper Productions to unpack the hidden ROI of podcasting—the value that goes far beyond listeners and subscribers. We discuss: • Why podcasting builds trust fast...

Great sales conversations create opportunities—but systems are what turn those opportunities into revenue. In this episode of The Spark, Jay Kozar and Kendra Morvillo sit down with sales leader and Sandler trainer Robert Perry to discuss how businesses can combine proven sales methodologies with technology, automation, and AI to create scalable growth. Robert shares lessons from more than 20 years...

SaaS Sucks (Sometimes): Fatigue, Feature Bloat & Fixing Your Tech Stack Ever feel like your tech stack is running your business instead of helping it? In this episode of The Spark, we call out the bloat—those overpriced, underused platforms draining your budget and sanity. We dive into SaaS fatigue, why some tools that once served SMBs now chase Fortune 500s, and how to spot when your stack is...

20s Takeover: How to Actually Market to Gen Z We’re the generation with the most spending power in history—so why are brands still marketing like it’s 2012? In this episode of The Spark , Gen Z account managers Noelle and Bailey step in to break down what actually works when marketing to their peers. From why traditional marketing misses the mark to how TikTok and Instagram became search engines,...

Search isn’t just about being found anymore — it’s about being chosen. In this episode of The Spark, we sit down with Tom Lee, CEO & Co-Founder of Visto, to unpack the massive shift happening in search right now — and why AI visibility is quickly becoming the new competitive battleground. We’ve spent the last year talking about SEO, AI search, and how brands can stay ahead. But we weren’t look...

Is your business in need of fractional healing?  In this episode of The Spark, we break down what a Fractional CMO and fractional marketing teams actually do—and why more growing businesses are choosing this model over hiring full-time. WE COVER: • What a Fractional CMO is responsible for • Strategy vs. execution • Why alignment between marketing, sales, and leadership matters • Red flags and gree...

In this special edition of The Spark, we’re flipping the mic and showcasing a client success story from the inside out. Join host Kendra Morvillo and guest Jim Artale of EmVision Capital Advisors, recently recognized by Forbes as a 2025 Best-in-State Wealth Management team. Together, we dive deep into: • EmVision’s transformation from Embrescia Wealth to EmVision Capital Advisors • How marketing s...

In this episode of The Spark, Kendra Morvillo sits down with Laura Steinbrink, CEO of Emerald Built Environments and President of Sustainability at Crete United. Together, they unpack the evolution of Emerald’s marketing journey—from DIY HubSpot struggles to a high-performing, content-driven strategy that helped double the company’s revenue twice and ultimately led to its acquisition. Laura shares...

Higher expectations. More opportunities. Are you built for it? Welcome to The Spark. In this episode, we break down the biggest myth in marketing right now: AI isn’t here to wipe out small businesses—it’s here to level the playing field. We dive into how SMBs can actually win in an AI-driven world by simplifying their tech, removing friction, and building smarter systems that capture and convert l...