The Spa Coach

Thespa.coach spa culture, core values, communication, accountability, hiring, client experience, culture code, spa business, leadership, team dynamics In this episode of the Spa Coach podcast, Jamie discusses the importance of cultivating a positive spa culture. She emphasizes that culture is not just about superficial elements but is deeply rooted in daily behaviors and interactions. Jamie outlin...

Keywords spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth Connect with Jamie and the community at thespa.coach In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the impo...

Connect one-on-one with Jamie at thespa.coach Homework: Define your purpose At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit) Example: At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they can experience glowing results in less time. Is this podcast helping generate new passion and ideas? Sh...

Visit ⁠https://www.thespa.coach⁠ to connect with Jamie and the Spa Owner community of women leveling up daily in their spa entrepreneurship. Summary: Jamie discusses the critical issue of money leaks in the spa business. She identifies seven common profit killers that spa owners face, including discounting without strategy, underpricing services, overstocking inventory, idle staff time, wasteful s...

The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways Retail should be viewed as an extension of service. Clients appreciate personalized product recommendations. Overwhelming clients with choices can hinder sales. Training staff on product knowledge is essential. Tracking p...

In this episode of the Spa Coach podcast, Jamie discusses common financial mistakes made by new aesthetician business owners and how to build smart systems for managing money. She emphasizes the importance of separating personal and business finances, understanding cash flow, budgeting for taxes, correctly classifying employees, and regularly reviewing financial reports. Jamie also highlights the...

In the last episode, we explored how using forms can calibrate the way you treat your guest in so many ways. This part two goes into more detail on Skin Forms, Waxing forms, questions to ask. Capture client trust Build a treatment plan Establish home care and use forms as a sales tool Segway to memberships and packages Always be sure to discuss forms with your insurance company, attorney, or other...

Visit thespa.coach for more resources Homework: Revamp your intake form in your voice, ask your team feedback and client feedback on the new one. In this episode of the Spa Coach Podcast, Jamie discusses the significance of using intake forms to enhance client hospitality before, during, and after spa services. She emphasizes the importance of personalizing the client experience through effective...

HOMEWORK: Block off one day off at minimum per week. nothing work-related happens this day. NOTHING. For myself, I don't book ANYTHING except self-care on Mondays. No Dr. appts, no tax lady meetings, nothing. Schedule a few fun things this year. A hike, a girls day, etc. Create an autoreply on social and texts outside normal business hours or on days off. Create replies for disrespectful clien...

Follow Visit thespacoach.com to plug in with Jamie, find the Facebook tribe of other listeners, and get access to learning content! Summary In this episode, Jamie The Spa Coach discusses essential strategies for spa owners to thrive in a challenging economic environment. The conversation covers understanding costs, effective pricing strategies, enhancing cash flow, and building client retention. J...

Always surround yourself with growth-minded women. Visit thespa.coach for more resources, and to get plugged in with Jamie and the Spa Coach Spa Owner Support group, a positive community of growth-focused spa CEOs. Summary In this episode of The Spa Coach Podcast, Jamie discusses the essential elements of building trust with clients in the spa industry. She emphasizes the importance of professiona...

Follow this podcast, help it grow and get updates about new episodes. Connect with me and our tribe of CEOs at thespa.coach Summary In this episode of the Spa Coach Podcast, Jamie The Spa Coach shares an effective method for spa owners to create a month’s worth of content in under an hour. The conversation emphasizes the importance of social media in building trust with clients and offers a struct...

Visit thespa.coach to connect with Jamie and find your Tribe Summed Up: In this episode of the Spa Coach podcast, Jamie discusses strategies for attracting dream HIGH VALUE clients for spa owners and estheticians. The conversation covers the importance of understanding high-value clients, effective pricing and packaging, and the significance of creating memorable client experiences. Jamie emphasiz...

Connect Thespa.coach is the place to go to connect personally with Jamie and find your tribe! Follow Follow this podcast to be notified of new episodes nad help other women around the world find success. Summary In this conversation, Jamie The Spa Coach shares insights on navigating the spa business landscape, focusing on the importance of marketing strategies, choosing the right space, and unders...

Follow me for new episode notifications, and support women. Visit the spa.coach for mentorship and community. In this episode, Jamie The Spa Coach discusses the critical role of a well-structured spa menu in enhancing client experience and driving business growth. She emphasizes the importance of clarity, organization, and strategic pricing in creating a menu that not only attracts clients but als...

Website for Bookstore/Mentorship: THESPA.COACH In this conversation, Jamie The Spa Coach discusses the critical elements of running a successful spa business, focusing on the importance of Google reviews, creating a five-star customer experience, and effectively handling feedback, both positive and negative. She emphasizes the need for consistency in service, the significance of personal touches,...

How do I get new clients? I already have full books, why do I need to network? takeaways Creating opportunities as the CEO of your company is essential. Networking is crucial for attracting new clients. Word of mouth marketing is a powerful tool in the beauty industry. Social media is a necessary marketing tool for spa owners. Engaging in local community groups can enhance visibility. Hosting even...

Part one went over the WHY of an event, and this is the HOW. before, planning event, experience after, closing sales Bottom line: profit-generating, increased brand awareness, revenue, memberships, retail, packages and cash infusion. Purchase the book Spa Event Planning on thespa.coach, which includes checklists and a planner tool along with a deep dive of infomation.

Homework: 1) Strategize your year goal 2) Visit thespa.coach to connect with me!keyword Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales In this conversation, Jamie The Spa Coach discusses the significance of hosting events for spa businesses, emphasizing the i...

keywordsonboarding, hiring, team culture, employee compensation, payroll, bookkeeping, employee training, client relationships, interview techniques, workplace culturesummaryIn this conversation, Jamie The Spa Coach shares her insights on the onboarding and hiring process for spa owners. She emphasizes the importance of creating a supportive team culture, effective compensation structures, and the...

Summary In this episode of the Spa Coach Podcast, Jamie discusses the importance of daydreaming as a tool for entrepreneurs in the spa industry. She emphasizes the need for self-care, community support, and preparation for growth and change in business. Jamie shares her personal experiences and insights on how to navigate the challenges of being a business owner while maintaining a healthy work-li...

The Client Experience doesn't start with the first hot towel, or them getting onto your treatment table. The experience is: How they heard about you/First Impressions of your company The Booking Process/User Experience The Welcome The Service and Pace Aftercare/Refreshments/Retail/Rebook Follow Up on results/service/products I didn't talk about this in 004, but invite them to be a MEMBER! Check ou...

Where I have been for the last 6 weeks Self-Care is so important FOR US Memberships, Bonus content Follow at Facebook "The Spa Coach" and IG/Threads @jamiethespacoach, because when we are our own boss, we need someone to cheer us on, brainstorm with, navigate, and hold us accountable. Message me on social and I am happy to answer your questions!

The holiday season, or any holiday like Valentines or Mother's Day is a great time to maximize your exposure and become known locally as the first name people think of for spa services. In this episode as your Spa Coach, I cover: Gift Cards Introvert and Extrovert marketing types Google Events Short-term and long-term marketing Find Jamie, the Spa Coach and join the conversation or send me a messa...

In this inaugral episode, The Spa Coach goes deep into WHY memberships are crucial no matter your current income HOW to create an exciting program and make it successful I have been in the spa industry for 20 years, from wedding makeup to med spas, franchises to solopreneur, five-star hotels to family-owned hair salons. I've rented rooms that were way too small, and now am a CEO of an award-winnin...