The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

The AICPA and CPA.com have some interesting innovative initiatives in the offering. Join Ed and Ron as they discuss what's new at both of these organizations with Greg LaFollette of CPA.com, and Mark S. Burns of the AICPA.

Ron and Ed were at Sage Summit 2017 in Toronto and recorded an episode featuring a great panel discussion on the bookkeepers and accountants of the future. While the job description for accounting professionals has largely stayed the same, technologies and laws have come into play to change the way business is done. It is time that accountants alter the way they do business to keep up with the shi...

People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buying behavior. Topics to be explored: Relative, not absolute price matters; price psychology; Search, Experience, and Credence Goods, and understanding the importance of customer risk.

Leonard Edward Read (September 26, 1898 – May 14, 1983) was the founder of the Foundation for Economic Education (FEE), which was one of the first modern libertarian institutions of its kind in the United States. He wrote 29 books and numerous essays, including the well-known I, Pencil (1958). Read and Henry Hazlitt founded the Foundation for Economic Education in 1946. In 1950, Read joined the bo...

Ron and Ed were at Sage Summit 2017 in Toronto and recorded an episode featuring a great panel discussion on the bookkeepers and accountants of the future. While the job description for accounting professionals has largely stayed the same, technologies and laws have come into play to change the way business is done. It is time that accountants alter the way they do business to keep up with the shi...

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...

From the Profit First Professionals Website: Everyone on the planet knew it. It was a cold, hard fact. The world was flat. Until it wasn't. That's when everything changed. Society is addicted to axioms: beliefs that have become so entrenched in our global culture that they are never challenged. Sales – Expenses = Profit is one of those axioms. For centuries entrepreneurs have followed the "profit...

Have you ever changed your mind on a significant issue? Nearly everyone we ask answers yes. What was the process like? How long did it take? How did you go about learning the new position? Philosopher Amélie Oksenberg Rorty wrote the crucial principle for coming to know the truth is, namely: Our ability to engage in continuous conversation, testing one another, discovering our hidden presuppositio...

Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great panel discussion on the premise that accounting and innovation are not opposites (i.e. not an oxymoron). While the job description for accounting professionals has largely stayed the same, technologies and laws have come into play to change the way business is done. It is time that accountants alter t...

Adrian Simmons is so interested in creating value, he's been studying the history of the theory of value. He'll enlighten us with what he's learned, as well as explain how he uses these insights to create more value in his CPA firm.

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...

Ron and Ed were at Sage Summit 2017 in Atlanta and recorded an episode (or two) featuring a great panel discussion on the premise that accounting and innovation are not opposites (i.e. not an oxymoron). While the job description for accounting professionals has largely stayed the same, technologies and laws have come into play to change the way business is done. It is time that accountants alter t...

An enormous amount of ink has been spilled on the topic of Generation X, Y, Z, etc. One reason is there are more generations interacting in the workforce today than in the past. Another is life expectancy. The average knowledge worker today will outlive their employer, with an average active work life of approximately fifty years compared to the average organizational life of thirty. This translat...

This Friday, Ron and Ed will profile Friedrich Hayek (1899-1992), one of the most prodigious classical liberal scholars of the 20th century. He won the 1974 Nobel Prize in economics, published 130 articles and twenty-five books on topics ranging from technical economics to theoretical psychology, from political philosophy to legal anthropology, and from the philosophy of science to the history of...

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this episode, Ed and Ron will explore more famous, and infamous, VeraSage Laws.

In an ironic twist on Karl Marx's idea of the proletarian revolution, in today's capitalist society, labor trumps capital as the chief source of all wealth. According to The World Bank, 80% of the developed world's wealth lies in human capital. Today, knowledge workers themselves own the firm's means of production, in their heads. This is a seismic shift in our economy, the ramifications of which...

In 1997, Ron attended Disney Institute's professional development program: The Disney Approach to Customer Loyalty: Creating Service that Keeps Your Customers Coming Back. How does Disney create superior value for its guests? They have a foundation that is composed of three components: core competencies, core offering, and core customers. Here was the Walt Disney World Resort promise to its Guests...

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...

Request For Proposals have become more commonplace as competitive bidding has replaced negotiation for price buyers. It is as if dysfunctional buying practices have arisen to counter dysfunctional selling practices. It is important to judge the seriousness of potential buyers going out to bid, as a lot of the RFPs are, in reality, nothing but hammers used against incumbents to obtain price concess...

Ron and Ed interview for a second time Father Robert A. Sirico, the president and co-founder of the Acton Institute and the pastor of Sacred Heart of Jesus Parish, both in Grand Rapids, MI. A regular writer and commentator on religious, political, economic, and social issues, Rev. Sirico's contributions have been carried by the New York Times, the Wall Street Journal, Forbes, the Washington Times,...

Back by popular demand, on Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences worldwide. Tim is author of the books, "Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out," ranked by Amazon as one of the top ten books on brand...

Hourly billing is deeply entrenched and has been widely used for decades, which proves is has some advantages. The case against the billable hour is not that it is not a profitable pricing policy. Rather, it's that hourly billing is suboptimal (if profitability and value creation is your goal), and its disadvantages outweigh its advantages. It has become, to borrow a term from the medical professi...

The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...

Companies use personality tests for a variety of purposes, such as employment screening, assessing leadership potential, fostering corroboration and teamwork, etc. The most widely used is the Myers-Briggs Type Indicator (MBTI), created by Pennsylvania housewife Isabel Myers. This particular test is utilized by 89% of the Fortune 100, given to 2.5 million people each year to identify strengths and...