Ron Baker and Ed Kless
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Author
Ron Baker and Ed Kless
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
Episode 220 - Memorable Mentors: Eric Hoffer 07.12.2018 55:53
Eric Hoffer (July 25, 1898 – May 21, 1983) was an American moral and social philosopher. He was the author of ten books and was awarded the Presidential Medal of Freedom in February 1983. His first book, The True Believer (1951), was widely recognized as a classic, receiving critical acclaim from both scholars and laymen, although Hoffer believed that The Ordeal of Change (1963) was his finest wor...
Episode 219 - Free-Rider Friday, November 2018 30.11.2018 55:58
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 218 - Interview with Warren Meyer 16.11.2018 56:27
Ron and Ed are excited to have on economist and blogger Warren Meyer. Warren runs a large small business, by which he means that it seems to require a tremendous amount of work for the money it makes. His company runs parks and campgrounds under concession contracts with public recreation authorities. Before becoming an entrepreneur he worked from other people in companies as large as Exxon and as...
Episode 217 - The Subscription Business Model 09.11.2018 55:27
The Subscription Economy: The idea is to turn customers into subscribers. As the world moves from experiences to access and transformations over ownership and deliverables, customization, not standardization, and constant improvement, not planned obsolescence, will be the new normal. McKinsey reports that the subscription ecommerce market has grown by more than 100% a year for the past 5 years. Su...
Episode 216 - Interview with Dr. Walter Williams 02.11.2018 56:29
Ed and Ron are honored to interview Dr. Walter Williams. He has made scores of radio and television appearances which include "Nightline," "Firing Line," "Face the Nation," Milton Friedman's "Free To Choose," "Crossfire," "MacNeil/Lehrer," "Wall Street Week" and was a regular commentator for "Nightly Business Report." He is also occasional substitute host for the "Rush Limbaugh" show. In addition...
Episode 215 - Free-Rider Friday, October 2018 26.10.2018 55:41
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 214 - Interview with Chris 'Elroy' Stricklin, Colonel -Ret, USAF 19.10.2018 56:48
Ed and I are honored to have Chris Elroy Stricklin back on the show to discuss his experience in leadership, implementing the Debrief and Lessons Learned into corporate life, and other topics from his fascinating career in the USAF and as a former Thunderbird. Join us for what will surely be a lively discussion!
Episode 213 - Interview with Economist Russ Roberts 12.10.2018 57:45
Ed and I are honored to interview economist Russ Roberts, the host of our favorite podcast, EconTalk. Russ is the author of four books, each of which Ron recommends highly. We will discuss these books, along with other topics that Russ has addressed on his show. Folks, you don't want to miss this episode, and if you don't already listen to EconTalk, go subscribe to it right now. It's one of the be...
Episode 212 - Interview with Erik Asgeirsson and Ron Quaranta 05.10.2018 56:22
Ron and Ed are excited to be joined by Erik Asgeirsson and Ron Quaranta. Erik is the President and Chief Executive Officer of CPA.com. He has more than 20 years of experience in leading technology organizations and driving business growth. Over the past ten years Erik has driven CPA.com's focus on cloud computing and the transforming opportunities available to accounting firms and their business c...
Episode 211 - Free Rider Friday 28.09.2018 55:55
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 210 - Xen Accounting's Ryan Lazanis 21.09.2018 55:59
Ryan Lazanis has been operating Xen Accounting without timesheets for the past five years. Founder of Xen Accounting, an innovative firm in Canada, Ryan embraced the idea of blowing up the old ?We sell time? business model of traditional accounting firms. Join Ed and Ron and learn how Ryan?s done it, the lessons he?s learned, and what is it really like to work in a firm where time is merely a cons...
Episode 209 - Why Trade Deficits Don't Matter 14.09.2018 55:28
What happens when one country's imports consistently exceed its exports, creating a deficit in the international balance of trade? There is probably no greater misunderstanding about the real nature of wealth than when a discussion turns to the balance-of-trade question. Henry Hazlitt, author of Economics in One Lesson explained this phenomenon when he wrote: … the same people who can be clearhead...
Episode 208 - Free Rider Friday 07.09.2018 56:02
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 207 - Life After Google: Interview with George Gilder 31.08.2018 55:15
We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George's latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capital...
Episode 206 - Interview with Marketing Consultant David Meikle 24.08.2018 56:34
Join us for a great discussion with former Ogilvy marketer David Meikle, who opened up Ogilvy in Russia and ran it for four years. Ron met David earlier this year at a conference hosted by the Institute of Communication Agencies in Toronto, and thoroughly enjoyed his long conversation with David about his experiences in marketing, including working with Rory Sutherland. You won't want to miss this...
Episode 205 - Interview with Economist Mark Skousen 17.08.2018 57:28
Ed and Ron are honored to interview economist Mark Skousen, one of Ron's favorite economics author. He is a former analyst for the Central Intelligence Agency, a columnist to Forbes magazine and past president of the Foundation for Economic Education. His economic bestsellers include "The Structure of Production," "Economics on Trial," "Puzzles and Paradoxes on Economics," "The Making of Modern Ec...
Episode 204 - Interview with John Stossel 10.08.2018 55:09
Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and authored several best-sellers, most recently No, They Can't: Why Government Fails—But Individuals Succeed. He is also the author of a popular weekly column that is syndicated via Creators.
Episode 203 - Pricing Expert Stephan Liozu 03.08.2018 55:16
Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored four books, Value Mindset...
Episode 202 - Free Rider Friday 27.07.2018 56:00
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 201 - Interview with Jeffrey Tucker 20.07.2018 55:11
Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, and an internet entrepreneur. He is Editorial Director of the American Institute for Economic Research and Chief Liberty Officer (CLO) of Liberty.me. Tucker is also an adjunct s...
Episode 200 - Interview with Reginald Lee, Strategic Cost Transformation 13.07.2018 55:44
We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovation Lab. He is in the final throes of completing his latest book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management....
Episode 199 - Memorable Mentors: Peter F. Drucker 06.07.2018 56:07
Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the end, but the end of the beginning, since he has left such a rich legacy. Along with the economics profession, Drucker alone is responsible for introducing, and being among th...
Episode 198 - Free Rider Friday 29.06.2018 54:44
The last Friday of every month Ed and Ron will do "Free-Rider Friday." Most of our shows are "topic" driven, where we dive deep into one subject. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full c...
Episode 197 - Interview with Jeff Kanter 22.06.2018 55:37
Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, everyday needs and wellness solutions. They MPower our members to choose their own doctors, healthcare professionals and allow for alternative solutions by educating, communicat...
Episode 196 - Top Ten Pricing Lessons 15.06.2018 55:43
We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron's Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues' (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Prici...
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