The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Karl Marx wrote that "The final phase of a historic political system is comedy." Did the telling of jokes tumble the old Soviet system? George Orwell wrote that "Every joke is a tiny revolution." Jokes were the communist system's jazz, the music of the oppressed. Jokes eased psychological pain; helped forge trust between contemporaries; helped make sense of their lives. Join Ed and Ron for a rolli...

Is it possible for family physician to operate under a subscription-based business model, priced below what you pay for your mobile phone service? What about services not covered by the subscription? Could those be priced with full certainty and transparency? Join Ed, Ron and Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss this new revolutionary business model in medi...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or y...

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the...

Join Ed, Ron and special guest Reginald Lee, author of Lies, Damned Lies, and Cost Accounting as well as Strategic Cost Transformation as they discuss the sessions they delivered at the Ohio Society of CPAs' 2019 Cleveland Accounting Show.

We're excited to speak with Tom Hall, a millennial (we say that tongue-in-cheek) from the UK, studying economics and political science at the University of Bristol, UK. He produced a report on the billable hour and timesheets. He sent us a list of questions, which were excellent, so we are happy to have the chance to speak with him about his findings.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or y...

Andy Armanino started his career with Arthur Young as an auditor and joined Armanino LLP in 1989 where he built a full-service audit offering before becoming, at 29, the youngest partner in the firm's history. In 2005, he was elected to Managing Partner where he served until his retirement from Armanino in 2018. Andy's leadership helped propel the firm to be one of the fastest growing and best man...

Ed and I are honored to have Chris "Elroy" Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor's Obligation: Navigating an Intentional Life. Chris Stricklin ejected from the F-16 he was piloting during a Thunderbirds air show. Joel Neeb was diagnosed with a rare and often fatal cancer. Against the odds, both survived. Chris and Joel...

Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army the most effective organization on the planet?; why people work; becoming a lightening rod for talent; the importance of continuous learning; work-life balance; are professionals really knowledge workers?...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or yo...

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Join us for our second interview with Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: To transform small business through small business advisors. Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: We empower small business advisors. We will discuss the current and future...

We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalis...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or yo...

In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes that this is one of the most profound pieces George has ever written. Join Ed and Ron for a discussion of this timeless speech from one of the most seminal thinkers of our times, and Rons 38-year mentor,...

American journalist Roscoe Drummond said: "The mind is wonderful thing. It starts working the minute you're born and never stops until you get up to speak in public." Is it really true that people fear public speaking more than they fear death? We've received several requests from listeners to discuss public speaking, along with many questions over the years: How did you learn to speak in public?...

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the...

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or y...

Confused by the title? Don't worry, we'll make Ed explain it all. Just be sure to listen to hear about data dredging and Pearson's correlation coefficient. Trust us, this will be a fun show.

Think of your firm as a Boeing 777 airplane. When United Airlines places a Boeing 777 in service, it adds a certain capacity to its fleet. However, it goes one step further, by dividing up that marginal capacity into five segments. Your firm has a theoretical maximum capacity and a theoretical optimal capacity, and it is essential to see how that capacity is being allocated to each customer segmen...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is "topic" driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be "event" driven, whatever issues are in the news that we (or y...

Well, we tried, but we could not land Tom Peters to be a Guest on The Soul of Enterprise. Instead, we have decided to do the next best thing - a Memorable Mentors episode. Ron and Ed will recap the career and work of the person whom many claim as the father of the business book genre. His classic, In Search of Excellence, co-written with Robert Waterman, launched his career into a near-Earth orbit...

Ed and Ron are honored to interview fellow Professional Pricing Society colleague, Mark Stiving. Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don't value (and don't buy)? Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corpora...