The Solo Sauce Podcast

Bringing in business is the biggest challenge right now. More noise. More competition. More uncertainty. Instead of blaming the algorithm or the economy, this episode looks at two simple things you can control. One inbound. One outbound. Both practical. Both human. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce is a we...

Two golfers. Same hole. Completely different inner dialogue. One bad shot turns into a full-blown life crisis. The other just breathes and swings. This episode is about what that difference means for you, especially when the market feels shaky and the pressure is on. Which golfer are you? — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description....

If people can’t place you in seconds, they move on. In this episode, I share why I rebranded to The Solo Sauce and what sharpening my positioning taught me about standing out. Clarity beats noise every time. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce is a weekly podcast for solopreneurs and independent professional...

Most people say they want their content to attract paying clients. Fair point, but when the market tightens, the noise gets louder. Everyone is trying to be seen. This is a reminder that content is a marathon. The ones who stay consistent, sharpen their message, and improve their craft will outlast the rest. Focus. Refine. Keep going. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce...

If you think content means TikTok dances, hot takes, and chasing trends, of course it feels cringe. But what if content isn’t about being a creator at all? What if it’s just marketing? This is a reframe on visibility, trust, and why content, done simply and consistently, might be the most affordable and scalable way to grow your business. — I share these ideas weekly in my newsletter,  ⁠The Solo S...

In this episode, we have Myriam Hadnes , behavioural economist turned facilitator and founder of Workshops Work, to talk about reinvention, experimentation, and building a business on your own terms. From academia to agency owner, and from running a 300+ episode podcast to retiring it, this is an honest conversation about evolving your identity as you grow. In this conversation, Joeri and she talk...

I didn’t make $80,000 from YouTube ads. I made it because someone had been quietly watching my videos for years. Content rarely pays much on its own. But when it consistently puts you in front of the right people, it builds familiarity, trust, and eventually opportunity. One project. One client. Years of showing up. Content doesn’t need to go viral to be valuable. It just needs to compound. — I sh...

Maybe video isn’t for everyone. At least not right now. If you struggle with consistency, expect quick results, or treat it like a performance, it’s going to feel heavy and frustrating. But if you’re willing to show up, be useful, and think long term, video becomes a powerful way to build trust. People do business with people. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subs...

Hiring a video editor can elevate your content. But editing can’t fix a weak idea. Before you hand over your money, make sure you know what kind of editor you actually need, how they work, how they charge, and whether they understand your message. A good editor is a partner, not just someone adding flashy effects. Find the right fit, not just the fastest cut. — I share these ideas weekly in my new...

Should you hire a video editor? Maybe. But not yet. Before you outsource, learn the basics yourself. Editing your own videos, even at a simple level, helps you understand the work involved, spot creative opportunities, and communicate clearly when you eventually bring someone in. Get your hands dirty first. You’ll make better decisions later. — I share these ideas weekly in my newsletter,  ⁠The So...

A black belt is just someone who never gave up. Training Brazilian Jiu-Jitsu as a white belt is humbling. You tap. You get injured. You lose. You repeat the basics. You show up again. It’s the same in business. The real progress doesn’t happen in the shiny moments. It happens in the boring repetitions, the doubt, the small adjustments no one sees. If you’ve been turning up consistently, even as a...

I accidentally uploaded the raw, unedited version of my podcast. Coughs. Retakes. Mumbling. All of it. It wasn’t catastrophic. But this is what happens when you carry a lot of open loops. And when your creative bandwidth is stretched. This isn’t about incompetence. It’s about systems. Tighten the process. Protect your bandwidth. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Su...

YouTube is tightening the rules around mass-produced, repetitive, low-effort content, especially when it adds nothing original. The message is simple: bring your own voice. Your ideas. Your perspective. This is a reflection on authenticity, algorithm chasing, and why this shift is good news for real creators who care about what they’re making. If you’ve been hesitating, this might be your moment t...

Avoiding video today is a bit like ignoring email in the 90s. You don’t have to become an influencer. You don’t have to dance on TikTok. But if you work for yourself, video is no longer optional. Used strategically, it can win work, save time, pre-qualify leads, and boost credibility. Here are five videos every independent professional should consider: a clear introduction, what you offer, testimo...

You don’t have to show your face to create video. There’s plenty of strong faceless content out there. But if you work for yourself and want to build real trust, your face and voice matter more than you think. Connection builds businesses. And people still choose to work with people. If you’re serious about growing something real, start with a simple 30-second introduction video. It might feel unc...

Not everyone has a dramatic rock-bottom story. No heroic escape. No villain. No “ I was broke and now I make seven figures ” arc. Some careers are built through strange jobs, sharp turns, and gradual shifts toward more freedom and flexibility. This is a reflection on choosing your own path without needing a tragedy to justify it. Sometimes it’s not about escaping something bad. It’s simply about d...

Today I turned on my auto-responder and took the day off to go to my childhood amusement park. Mechanical rides. Talking trees. Misty rollercoasters. No endless screens. Just imagination. This is a small reflection on memories, taking time off, and one of the quieter wins of working for yourself : no one pays for the day, but no one stops you either. — I share these ideas weekly in my newsletter, ...

You’re probably due a break. Not necessarily a holiday. Just a pause. When you create a little space, your thinking shifts. You stop obsessing over the next invoice or client and start asking bigger questions : What do I want? Where do I want to be? If you work for yourself and feel stuck in survival mode, this is your reminder to zoom out before you burn out. — I share these ideas weekly in my ne...

Sometimes you don’t choose to work for yourself. Sometimes you’re pushed into it . A job disappears. The market shifts. Nothing’s hiring. And suddenly you’re thinking, “Right. I guess I work for myself now.” Here are eight things you actually need to get up and running, whether this was planned or not. Not hustle hype. Just the essentials to help you move forward. — I share these ideas weekly in m...

Running your own business means repeating yourself a lot. Instead of having the same conversations over and over, what if your website and LinkedIn did some of the work for you? Here are three simple videos every solo professional should have: a warm hello, a glimpse of your magic, and answers to your most common questions. If you’re a facilitator, coach, consultant, or creative building something...

The internet is full of loud advice. But guess who actually has the experience? Let's talk about the gap between real-world battle scars and confident surface-level advice. If you’ve been running your own business for a while, you’ve seen the storms, the dry spells, the small wins, and the hard lessons. And yet, you stay quiet. This one is for the independent professionals who know more than t...

In this episode, Joeri sits down with Jan Keck , trainer, facilitator, and experience designer, to talk honestly about what it really looks like to work for yourself over the long term. From repeated pivots and changing markets to family life, uncertainty, and learning when to refocus, this is a grounded conversation about freedom, trade-offs, and choosing what to stick with. In this conversation,...

In this episode, Joeri speaks with True Black , executive coach and facilitator based in Taipei, to talk about the long game of working for yourself. From the moment his wife nudged him to build something of his own, to staying humble, serving people well, and finding balance between ambition and responsibility, this is a reflective conversation about longevity, craft, and human-centered work. In...

In this episode, Joeri sits down with Jack Ralph , content producer and creative, to talk about standing out by leaning into who you already are. From quirky LinkedIn posts and accidental virality to reluctant entrepreneurship, sales discomfort, and family life, this is a grounded conversation about creativity, visibility, and playing the long game in a noisy world. In this conversation, they talk...