The Solo Sauce Podcast

Most experienced professionals have something AI can't easily replicate: experience. This one's about making that experience visible, why stories build trust better than conclusions, and how showing your thinking helps people understand the value behind your expertise. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . — The Solo Sauce  is for solopreneu...

Most people think communication is about what you say. Joe Augustin would argue it's about how people experience it. Presentation coach, storyteller, and show business veteran Joe Augustin talks about gravitas, executive presence, storytelling, and why expertise alone isn't enough if people don't understand your value. What starts as a conversation about speaking quickly becomes a deep...

AI is making content easier to create. Trust is becoming harder to earn. This one's about visibility in an AI-saturated world, why experience still matters, and where experienced independent professionals should focus their attention as the world gets noisier. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . — The Solo Sauce  is for solopreneurs and independ...

I'd lean into the back injury because it's an unexpected hook: Sometimes getting stuck has nothing to do with your business. This one's about a sore back, quiet periods, and the surprising connection between physical movement and mental momentum. Sometimes the fastest way to get unstuck isn't to work harder, but simply to get moving again. — I share these ideas weekly in my newslet...

Sometimes the next step isn’t pushing through; it’s letting go. Joeri sits down with Heidi Venture to talk about walking away from a business, making space for a new chapter, and learning to trust yourself when something no longer fits. What starts as a conversation about psychedelics quickly turns into something much broader: Letting go of identity. Redefining purpose. And figuring out what actua...

Not everything that makes sense deserves a permanent place in your business. This one's about side quests, shiny opportunities, and the uncomfortable process of letting go of work that’s good enough so you can focus on what matters most. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠ . — The Solo Sauce  is for solopreneurs and independent professionals buildin...

I run two business and this is how I split them. Trying to market two different businesses through the same doorway creates confusion, and clarity often comes from giving different ideas their own space to grow. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠ . — The Solo Sauce  is for solopreneurs and independent professionals building something of their own. Short,...

What makes someone memorable in a world where everybody sounds and looks the same? We'll dive into standing out without becoming louder, why most professionals accidentally polish themselves into being forgettable, and how small quirks, phrases, stories, or perspectives often become the thing people remember you for. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠...

Everyone seems to be trying to automate attention right now. But after a week of coffees, conversations, and reconnecting with people in Berlin, Joeri was reminded of something simple: Content matters, but content is not the relationship. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solopreneurs and...

What happens when the old playbook around visibility, traction, and getting found online no longer seems to work the way it used to? Here's an honest conversation about not being so sure anymore. Let's dig into changing algorithms, adapting without losing yourself, and why so many experienced solo professionals quietly feel like the ground is shifting beneath them right now. — I share thes...

Sometimes the best business move isn’t doing more yourself, but rather about finding the right people to build with. In this episode of The Solo Sauce Podcast , we have strategist Laurenz Koehler, co-founder of Duxton Consulting and data specialist Eddie Shin, co-founder of Tail Risk Analytics to talk about partnerships and why working alone for too long can slowly drive you nuts. This is a conver...

Most people create content from too much distance. They guess instead of getting closer. Let's look at why generic content happens, how to better understand the people you want to help, and why the best insights come from spending time about them, with them, and being them. — I share these ideas weekly in my newsletter,  ⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠ . Subscribe via the link in the description. — The...

Most people don’t need a bigger audience. They need a sharper message. A reflection on why broad positioning gets ignored, how specificity cuts through the noise, and why the right niche creates better conversations, better clients, and better visibility. — I share these ideas weekly in my newsletter,  ⁠⁠⁠The Solo Sauce⁠⁠⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solop...

Most people think they need a big audience. They don’t. Why audience size isn’t the same as having a business, why attention doesn’t automatically turn into demand, and how a small group of the right people can be more valuable than a big crowd. — I share these ideas weekly in my newsletter,  ⁠⁠The Solo Sauce⁠⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solopreneurs and...

If you’ve ever struggled to explain what you do, this one will land. In this episode of The Solo Sauce Podcast , Joeri sits down with Andy Reid , founder of Genius Box . They talk about why so many independent professionals struggle to explain what they do… especially when what they offer isn’t something you can easily point at. This is a conversation about selling intangible work, having better c...

You don’t need to be the expert every time you send something. A reflection on what to actually share with your email list, why showing up matters more than sounding smart, and how simple, human messages build real connection over time. — I share these ideas weekly in my newsletter,  ⁠⁠The Solo Sauce⁠⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solopreneurs and independe...

Instead of overthinking your setup… just start. This week on The Solo Sauce Podcast , Joeri is joined by Thea Caliva , video editor and founder of a boutique video agency, helping solo professionals show up consistently online. They get into making video work on LinkedIn, why most freelancers struggle without systems, and how to build something more sustainable than chasing the next client. In thi...

You don’t own your audience on social platforms. You’re just renting it. Let’s talk about why building an email list matters, how it creates a direct line to your audience, and why a small, engaged group can be more valuable than thousands of followers. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solopreneur...

A nice-looking website is easy. One that converts attention to leads is something else entirely. On this episode of The Solo Sauce , Joeri sits down with Craig Burgess , founder of Genius Division , to unpack what most people get wrong about websites, content, and online presence. They get into why good design isn’t enough, how messaging actually drives results, and what it takes to turn attention...

The world isn’t getting worse at thinking, it’s getting faster. And that changes how we work. A reflection on speed, distraction, and why the kind of thinking people actually pay you for only happens when you slow down. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce  is for solopreneurs and independent professionals bu...

In this episode of The Solo Sauce Podcast , Joeri is joined by Petra Zink , personal branding strategist and trusted authority expert. They talk about what happens when you leave a corporate role and realise your title doesn’t carry over, how to build credibility from scratch, and why trust has become the real currency in today’s market. This is a conversation about visibility, positioning, and ea...

The things that get results aren’t always the things you want to build your work on. Because what you put out doesn’t just get you attention, it shapes how people see you and what they come to expect from you over time. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce is a weekly podcast for solopreneurs and independent...

In this episode of The Solo Sauce Podcast , Joeri sits down with Jack Gaisford-Miles , founder of The Content Club and a video creator turned community builder. They talk about leaving a successful agency to pursue a bigger goal, why people hate LinkedIn, and building a thriving community. This is a conversation about choosing alignment over growth, building something that fits your life, and crea...

Certainty feels good. But it can also keep you wrong for longer than you realise. A reflection on why staying curious, testing, and adjusting often beats having the “right” answer too early. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building someth...

Attention isn’t a given anymore. So how do you actually earn it? A practical breakdown of how to pull people in, keep them engaged, and give them a reason to stay in a world where everyone can scroll away. — I share these ideas weekly in my newsletter,  ⁠The Solo Sauce⁠ . Subscribe via the link in the description. — The Solo Sauce is a weekly podcast for solopreneurs and independent professionals...