The Social Standard Podcast

Guy Kawasaki was one of the first evangelists in the B2B world where he worked to build Apple's name & turn around story under Bill Gates. Fast forward to today where he is Chief Evangelist for Canva.    We discuss:  The power of influencers in B2B marketing  The role of evangelists in B2B marketing  B2B influencers in real life vs online  The story of how evangelist & influencer roles allowed App...

142M American are spending time listening to podcasts every month. Here is how the smart brands are leaning in and what questions  you need to be asking.   Follow Jess at https://www.linkedin.com/in/jessica-n-phillips/ Follow Paul: https://www.linkedin.com/in/paulriismandel/

Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley and Conan O’Brien’s podcast & network for the las...

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this episode we discuss: Influence marketing, not Infl...

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.  In this episode we discuss:...

Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture.  In this episode we discuss: How to structure your social team for success The role & importance of a VP of Social Why your social team isn’t jumping on tren...

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.  Influencers as a vehicle to distribute content & messaging and change market perception Why content teams should have paid budgets  How to incorporate podcas...

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's...

Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss:  -The Role of Evangelism in B2B Marketing  - How to Find an Evangelist for Your Business  - Evangelism at SMBs vs Enterprise  - Internal vs External Evangelists   Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/  Follow...

Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success.  Find Robert Jones on LinkedIn https://www.linkedin.com/in/robert-jones-%F0%9F%A4%A0-a9878bb1/...

Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/  Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/ , tiktok: https://www.tiktok.com/@sanrizzle , and Dr. Miami: https://www.tiktok.com/@therealdrmiami Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/  Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

As the Social Media Manager for Lyft, Bri shares her insights  1) How to find the right social media manager for your brand,  2) Insights you can & should be getting from your social team to grow your business and  3) What her Thread's launch was like for Lyft And a whole lot more!   Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreynolds/ Find Jess Phillips on LinkedIn https://...

Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms.  What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms  How Interactive Marketing Saved The Grand Canyon  Pianos In Every Household? B2B Influencers impact on this strategy  A Ski Lift in the summertime Made Money Like This... ...

Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.  Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.  We discuss:  - How to cast the right talent as the face...

We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic.  Including  The Sex & The City debacle How they supported their instructors as the faces of the brand as they rose to fame  (great learnings for companies looking to support employees' personal brands) How to hire creators as the face of your brand Why follower count doesn't matter, bu...

James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linkedin.com/in/jlcreech/ Follow Jess on LinkedIn: http...

Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We discuss: - How One B2B Influencer Saved His Company -...

Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building artificial intelligence-powered tools to help anybo...

Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life!  Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this...

In this episode, host Jess Phillips,  speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.   Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Conte...

Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry!  A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also became Managing Director of Esports Business at...

This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby!  Demi fills us in on her background, motivations, and a shocking injury :(  Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always looking to find the entertainment/shock value in her m...

Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 201...

Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data https://rishadtobaccowala.com/ Check out Rishad on social: Instagram facebook Twitter linkedin To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for o...