The Social Spectrum

At the beginning of my content creation journey, I was always comparing my content side by side to other creators' content. I wondered why my content didn't look as good as theirs or as crisp or as bright, even though when I was filming, I always felt like I was doing everything right. You may be finding yourself having those exact same thoughts and I'm here as your friend and mentor to tell it to...

I've now created two separate online courses & have had two VASTLY different experiences with both of them. Because like most things, there is definitely a learning curve when it comes to online course creation. So in this episode, I'm gonna share with you the process & the tools I used to create UGC A to Z so you have as smooth a process as possible. (& don't rip all of your hair out with an expe...

I know you've heard that you need a niche a million times, but it's time to talk about the psychology of why niching down really works and how it can even help you expand your niche in the future. Today, I'm sharing a quick but super high-value lesson covering the psychology of the niche, crafting compelling content, and selling on socials according to the customer journey. So tune in to learn how...

One of my absolute favorite ways to make money as a content creator is by offering and selling digital products. From my first digital product back in 2021 (an ebook that took 3 months to sell) to earning over $3,000 from my UGC A to Z course (in just presales!) in May of this year, I've made a lot of progress along that journey. And though I'm SO happy with that progress, I know there's always mo...

Today we have a super special guest, Dr. Ben Rein. As a neuroscientist and content creator, he's the perfect brain to pick about all things social media, neuroscience, and where they intersect. In this episode, we chat about what may be going on in our brains whenever we use social media, how we may be able to use that information to succeed on socials, empathy (or lack thereof) on social media, w...

This is it, the UGC episode you've been waiting for! Whether you're already creating UGC for brands or have just started seeing it pop up on your feed and are curious to learn more about it, UGC is such a hot topic right now. So today, not only am I sharing what exactly UGC is and why the hell everyone seems to be talking about it, but I'm also pulling back the curtain on some of the UGC mistakes...

Today we're diving into a concept that, if mastered, can uplevel your social media growth and your monetization by leveraging one of the most powerful things - the human brain. Today we're diving into the Habit Loop. This concept can be adapted to ANYONE regardless of business type, lifestyle, personality, energy level, etc. In this episode, we cover:  What the habit loop is and how it works 3 exa...

On this episode, I'm joined by my friend Kaya Marriott who is the creator behind @comfygirlcurls & @creatingwithkaya. Today we're chatting about her experience with brand collaborations, starting a new IG account in 2023, & transitioning from her 9-5 job to full-time content creator.  In this episode, we cover:  Kaya's experience working with household-name brands How to get brands' attention as a...

On today's episode, I'm joined by my friend Lexi who is a wealth of experience & knowledge in the content creation world. Lexi is a full-time influencer of 6+ years, online coach and podcast host of Call Me When You Get Lost. We chat about topics including aesthetics on socials, content editing tricks & lucky-girl syndrome.  In this episode, we cover:  You don't have to be an extrovert to show up...

If you're feeling paralyzed and scattered in your content planning process, this episode is for you! On today's episode, I'm sharing one of my (& my clients') favorite tips: how to come up with endless & strategic content ideas using content pillars.  In this episode, I cover:  What content pillars and content buckets are & why they matter  How content pillars support your mission & serve your com...

On today's episode, I'm joined by MJ as she shares her experience with productivity, hustle culture, & managing entrepreneurship & content creation in a sustainable way.  Marisa Jo is a Co-founder & Content Creator as well as the brain behind "Bare Minimum Mondays," a term she coined on her mission to help others redefine productivity and fight toxic hustle culture online and in life!  In this epi...

Welcome to the first episode of The Social Spectrum podcast! On today's episode, I'm sharing my full story and journey from telemarketer to full-time content creator and entrepreneur. I hope my story can inspire, encourage, and remind you that success is a journey, not a destination and that it's possible for you, too.  In this episode, I cover:  3 decisions that changed the entire trajectory of m...

Whether you're… an introvert struggling to find your voice on social media an analytical thinker looking to maximize reach and engagement a neurodiverse entrepreneur craving a sustainable workflow or beyond!!! The Social Spectrum dives into the worlds of social media & entrepreneurship through the lens of different personality types, lifestyles & neurodiversity. From finding your niche and growing...