The Social Spectrum

Got 5 minutes to improve your social media strategy? No matter your experience level, I suggest you self-audit or review your socials at least once per quarter to maximize your results. In this episode, you'll learn exactly how to make sure your social media account & content are fully optimized to attract your dream viewers & convert them into followers with just 5 simple steps.  In this episode,...

My Instagram may be small, but it is mighty. Digital products made up 22% of my revenue as a content creator in 2023 and, despite having under 10K followers on the platform, MOST of those sales came from Instagram. This is largely due to the close-knit community of "fans" & online friends who like, know & trust me that I have built there! In this episode, 5 Little Things I Do To Create Fans & Foll...

In this episode, I open up about my experience as part of a DINK (Dual Income, No Kids) household & how couple's privilege has influenced my entrepreneurial journey. The intention of this discussion is to serve as a candid look into my business, as well as a reminder not to compare our paths to others', as each journey is shaped by its own unique advantages & challenges. In this episode, Couples'...

We're taught as entrepreneurs to say "YES!" Yes to risk, yes to opportunity, yes to new things. So when does saying "NO" become JUST as powerful & profitable? In this episode, I'm sharing 3 scenarios in which saying "no" has made me more RICH in money, & in life, as an online entrepreneur. In this episode, The Profitable Power of Saying "No": 3 Ways Boundaries Have Made Me Richer, we cover:  When...

As 2023 comes to a close, I'm reflecting on the major social media & business changes that I implemented this year & how they impacted my online success- for better or worse!  In this episode, I'm discussing: My shift in social media platforms & why I did it The big change I made to my content & how it effected my business Why I stopped working with 1:1 clients & when/if I'll start again The podca...

Having influence, whether on one person or one million people, comes with rules & responsibilities. Some are unspoken, but some are actual laws- You need to know about both! Your online presence & actions represent both you & your brand so, in this episode, I share my biggest influencer "icks" to avoid that, in my opinion &/or by law, cross the line of ethics. In this episode, we cover:  MRR (Mast...

In today's episode, we delve into an age-old challenge for entrepreneurs: balancing business with health. Our guest, Rachel Radcliffe, a functional nutrition practitioner, shares her expertise on addressing the root causes of health symptoms and provides practical tips for busy entrepreneurs to build and maintain healthy habits. In this episode, Physical & Mental Holistic Health for Female Entrepr...

Not feeling it today? SAME. In today's episode, I'll be facing an all-too-familiar problem with you in real-time: lack of motivation! You'll feel like you're sitting passenger-side with me (yep - I recorded this one from my car!) as I talk you through 3 tangible steps I use to fight through that "I don't wanna" feeling & show up for my business with no one holding me accountable but myself. In thi...

If you're not using AI as an entrepreneur or content creator, my official opinion is: YOU SHOULD BE. If you want to improve & scale your online business all while saving yourself SO MUCH time & energy that you'll wonder how you ever managed without AI in the first place, this episode is for you! We cover exactly how I use AI to: Craft truly stand-out brand deal & UGC pitches Negotiate 4-figure con...

In today's episode, I'm sharing 5 game-changing hacks that will have you asking, "HOW did I not think of this before?!" From time-saving social media techniques, to clever workflow work-arounds & more, every online entrepreneur & content creator NEEDS these tricks in their arsenal (trust me–I wish I had known sooner!) We cover tactics like: Adding transparent overlays to your IG story slides in se...

This episode is for the online entrepreneur or content creator who is ready to achieve BIG goals in 2024, but wants to take the overwhelm out of PLANNING for the new year. So, let's get started (& don't forget to subscribe now so you never miss a future episode!) [Be sure to grab your  free 2024 Planning Template before pressing play so you can follow along as we go!] By the end of this guided pla...

If you want to get started on TikTok but feel overwhelmed by the thought, this episode is for you! Just reposting Reels to TikTok doesn't work, but that doesn't mean rePURPOSING your Reels ideas to TikTok has to be hard. In this episode, we cover: Why you should be repurposing your IG content to TikTok The difference between reposting & repurposing content What does & doesn't work on Reels vs TikT...

In this episode, discover 9 impactful ways you can monetize your social media content (without relying on brand deals), ranging from digital downloads to one-on-one video calls & beyond. PLUS - strategic pointers for setting up a Stan Store like mine, marketing it through your content & maximizing your sales. In this episode, I cover:  The many ways you can monetize any niche with digital products...

Wish you could step away from your online business & still make money? Only getting digital product sales when you're actively selling on socials? Want to make money in your sleep & wake up to sales like you hear other business owners bragging about? In this episode, I reveal my favorite steps & platforms for automating: The delivery, confirmation and analytics of your digital product sales Captur...

This episode is for you if you struggle to focus, follow-through, stay consistent &/or build helpful habits as a content creator or online entrepreneur. Today we'll discuss the 3 tools which have transformed my workflow from non-existent, into a consistent habit that I actually look forward to! Specifically helpful for neurodiverse thinkers, today's episode breaks down how to leverage your neurodi...

In today's episode, I answer your top questions about crafting an effective content strategy for growing your socials, making money with UGC and brand collaborations, overcoming fear and mindset blocks, tangible resources for content creators to reach their full potential and more. This episode has something for everyone! We cover:  A 3-step approach to developing your content strategy Facing your...

In today's episode, I'm joined by Michelle Puccinelli of @Micromarketer, who's here to make outsourcing much, MUCH less scary for us. Outsourcing to freelancers isntead of teams can help entrepreneurs and creators gain back valuable time without spending a fortune. Tune in as we talk through the strategy of outsourcing, overcoming mental blocks and the impact it will all have on your business. In...

In today's special birthday episode, I answer some of your burning questions about mindset, social media growth, UGC (User-Generated Content), brand deals, digital products and beyond. There's a little something for everyone, whether you're just starting out or you're a seasoned creator! In this episode, we cover:  Top 5 tips for content creators who are just starting out Common mistakes new UGC c...

People often don't realize all the different options you have to monetize your content. One way you may not know about is Fiverr. Today I have my friend and Fiverr expert, Arbel Kimmick of @freelancebigsis, on the podcast to dive into this topic as we discuss how to monetize your passions & get inbound UGC deals using Fiverr. This conversation will inspire you to get creative with your monetizatio...

There's a lot of talk about toxic hustle culture in regards to our careers. But something that I don't see discussed enough, is the concept that toxic hustle culture can appear in other areas of our life too. Even something inherently positive like personal growth, can become toxic if we aren't careful.  Today I have my friend, Aurora Chase, on the podcast to dive into this topic as we discuss how...

Do you have a backup plan if your Instagram or Tiktok accounts were banned? Or worse yet, if the platforms disappeared in a blink of an eye? What's your next move to continue to sustain and grow your business?  In today's episode, I'm covering reasons why you should have an email list, & five steps to take to start & grow your email list. The five steps to start and grow your email list are:  Crea...

If you're struggling to stay motivated as a content creator because your day job is draining you, I've been there. I know how hard it can be to juggle both. Especially while still working my 9-6, & being a neurodivergent entrepreneur, it was crucial to my success as a creator that I learned to manage my time & motivation according to my own energy & lifestyle. Now, I'm sharing my process with you!...

Storytelling has always been such an important part of marketing and sales. But now with the emergence of content becoming more and more authentic, storytelling is also becoming so important within content and for success on social media. People take action when they feel something, when they feel moved to do something and that's where storytelling comes in.  Tune in to this week's episode to unde...

In today's episode, we're joined by Christina Scalera who's here to share with us what she knows about digital products, what that journey has looked like for her from the beginning to now and how she was able to utilize those digital products to retire within JUST 3 YEARS.  Digital products don't have to be this massive, scary thing and oftentimes, you just have to start. Tune in to this week's e...

*Please note* the speed of this audio is a little faster than normal, so feel free to adjust the listening speed on your podcast player to what suits you best! In today's episode, I talk with one of my clients, Aurora Chase, about the struggles that many high level creators are facing and how to navigate those challenges. Tune in to learn more about how to focus your content strategy, understand a...