CREATION.co
The Social Intelligence Podcast
Each week, two AI voices discuss insights from the latest research published by CREATION.co’s analysts. Every episode unpacks a key social listening trend — from product launches to digital opinion leaders — based on real social listening data. These voices are 100% AI-generated. The thinking behind them isn’t. Written by the CREATION.co team — experts in understanding online healthcare conversations. Also available as weekly articles at https://creation.co
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Episodes
Powering through disruption: Why digital stakeholder intelligence is essential for energy leaders 17.09.2025 5:18
The energy sector is facing disruption from every angle — climate, geopolitics, and policy shifts. In this episode of The Social Intelligence Podcast , we unpack Daniel Ghinn’s thinking on how digital stakeholder intelligence helps leaders navigate change. From policymakers to consumers, millions of online voices are shaping the debate in real time. Discover how energy leaders can cut through the...
HCPs band together online to celebrate and support Datroway approvals 10.09.2025 5:52
In this episode of The Social Intelligence Podcast , our AI hosts break down new research by Ben Stott from CREATION.co: HCPs band together online to celebrate and support Datroway approvals . The discussion explores how HCPs reacted to Datroway data and approvals — from early skepticism around OS benefit, to celebration of lung trial results at ASCO 2025, to immediate concerns about toxicity. The...
How social media intelligence can signal blockbuster success: BMS’ Opdivo 29.08.2025 6:09
This episode explores how social media intelligence revealed early signals of blockbuster success for Bristol Myers Squibb’s cancer immunotherapy, Opdivo. By analysing healthcare professional conversations online, CREATION.co uncovered insights that shaped understanding of product launches in pharma and the wider implications for future treatments. In The Social Intelligence Podcast , two AI hosts...
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