Giraffe Social
The Social In 10 Podcast
Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed w...
Author
Giraffe Social
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
Episode 18 – Group Chat – New Year, New Strategy? 17.12.2020 29:04
Drop us a message! In today’s group chat Kaitlin, Chloe and Nicole discuss the ever-looming New Year and how to plan content for the coming months. They discuss the trends to get involved in and the trends to avoid, plus, they even crack the code for what should be posted in the no-mans land period between Christmas and New Year. https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesoci...
Episode 17 - Group Chat – Cracking Christmas on Social 09.12.2020 37:29
Drop us a message! In today’s group chat Kaitlin, Nicole, and Dom share their favourite Christmas brand campaigns on social media this year. They also answer the scary question, ‘Is it too late to start posting for this Christmas?’ (spoiler: it’s not). Have a listen to discover the team’s ideas for last-minute ad tactics and their key takeaways for cracking Christmas this year. https://www.gira...
Episode 16 – Coffee Break – The Most “Social” Time of the Year 04.12.2020 31:19
Drop us a message! We’re back! After a brief hiatus, we’re resuming regular service with a Coffee Break about all things Christmas on social. Kaitlin, Laura and Nicole chat about social media giveaways and the organic engagement struggle, plus, the Christmas movies and ads we love the most. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Soci...
Episode 15 – The October Newsfeed Review 05.11.2020 33:40
Drop us a message! In this episode, we chat about some of the major things that happened on social last month, including special platform updates, censorship complaints, Facebook Stars and how the US Election has been impacting hashtags. To find out if your business or page is eligible to use Facebook stars click here and scroll to the bottom of the page > www.facebook.com/formedia/solutions/s...
Episode 14 – Group Chat – Is the Selfie Dead? 28.10.2020 41:28
Drop us a message! In today’s group chat Kaitlin, Nicole, Laura and Chloe look back at the rise of the selfie and debate whether it’s still alive and well or as out-of-date as the Snapchat dog filter. The team reminisce about their highly relatable first-ever selfies, candidly share their relationships with filters and decide whether or not brands should still be using the selfie in 2020. Want to...
Episode 13 – Direct Message – Influencer @weekendmuse 21.10.2020 33:52
Drop us a message! In this episode Kaitlin direct messages fashion blogger and influencer, @weekendmuse, who you may know by her alter ego, Chloe Belchamber. That’s right, our very own Social Media Assistant! Listen to discover more about her growing Instagram presence, her opinions on ‘gifting’ influencers and her thoughts on the ever-divisive Emily in Paris. https://www.giraffesocialmedia.co.uk/...
Episode 12 – Coffee Break – My Octopus Teacher and Halloween 14.10.2020 27:58
Drop us a message! Today’s episode is a new and improved version of our usual Coffee Break edition. Grab a beverage of your choice and take 30 with Kaitlin, Dom, Chloe and Nicole as they talk about Netflix obsessions, TikTok sensations and a spooky holiday which this way comes… https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesocialmedia.co.uk Want to be featured on the pod? Drop us...
Episode 11 – Group Chat – Why Businesses Need Facebook Groups 07.10.2020 29:20
Drop us a message! In today‘s Group Chat episode we delve into the world of Facebook Groups and why they are so effective for businesses. We answer the question, ‘Why isn’t having a page enough?’ and look at some examples of the businesses already killing it with Groups. If you want to learn more about Groups and how to build your own social media community read our guide here 👉 www.giraffesocial...
Episode 10 - The September Newsfeed Review 30.09.2020 43:29
Drop us a message! In the September Newsfeed review, Kaitlin, Dom, Chloe and Kate chat about some of the major things that happened on social last month, including LinkedIn platform updates, a new Facebook just for students and that social media documentary everyone is talking about. https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesocialmedia.co.uk Want to be featured on the pod? D...
Episode 09 – Direct Message – Tom Jepson – Technical Director @ Footprint Digital 23.09.2020 36:16
Drop us a message! In today’s episode, Kaitlin direct messages Technical Director at our partner agency Footprint Digital Ltd, Tom Jepson. They talk about surprising search trends, why this is actually a really exciting time to be working in digital marketing, and Tom shares his advice on how to survive in the busier than ever digital age. Here’s the link to watch Tom’s TEDxChelmsford talk, Learn...
Episode 08 – Coffee Break – Happy Social Media Manager Day! 17.09.2020 31:14
Drop us a message! Grab a brew and join the team as they celebrate the first-ever Social Media Manager Day! In honour of the event, Kaitlin, Dom, Nicole and Laura discuss their careers so far, what they love about working in social, and the biggest misconceptions industry-outsiders have about the role. https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesocialmedia.co.uk Want to be fe...
Episode 07 – Direct Message – Influencer Lucy Bennett 10.09.2020 35:56
Drop us a message! In this episode our host Kaitlin McKenzie direct messages model and influencer, Lucy Bennett (@LucyBennettModel). Listen to discover how Lucy started working with brands on social, her perspective on the ‘Influencer’ title and her top tips for getting started as a content creator. https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesocialmedia.co.uk Want to be featu...
Episode 06 – The August Newsfeed Review 02.09.2020 31:06
Drop us a message! In this episode, Kaitlin, Dom, Nicole and Robyn review some of the biggest things on our timelines last month. Listen for a rundown of interesting platform updates, worrying TikTok challenges, inclusive industry moments and more. https://www.giraffesocialmedia.co.uk/ @GiraffeSM podcast@giraffesocialmedia.co.uk Want to be featured on the pod? Drop us a voice note on Instagram at...
Episode 05 – Group Chat – Is Paid Social Essential? 26.08.2020 29:50
Drop us a message! On this Group chat episode, we discuss paid social media strategies and (spoiler) why they are such an integral part of any approach to social. We also dip into the other elements of a perfect social media strategy and what happens when brands go overboard with ads. Plus, the team reveal a few surprising things that you definitely didn’t know about them… https://www.giraffesoci...
Episode 04 - Coffee Break - Reels and Real Brand Love 20.08.2020 28:14
Drop us a message! Grab a cuppa and join Kaitlin, Nicole, Chloe and Dom as we take a virtual coffee break to chat about the world of social. In this episode we discover that we have a celebrity in our midst when Chloe, AKA the @weekendmuse, announces that she’s gone viral on Instagram Reels. Among other things, we spill the tea on what we think of this brand-new content style and who we think uses...
Episode 03 – Group Chat – Social Media and COVID-19 18.08.2020 27:48
Drop us a message! On this Group Chat episode of The Giraffe Social Media Podcast, we’re looking back at what it’s been like to work in (and live on) Social Media during the Coronavirus pandemic. Listen to hear our take on the challenges that brands faced and the and silver linings of opportunity we’ve spotted too. Plus, hear how we’ve been ‘zooming’ away the time in lockdown with new YouTube obse...
Episode 02 - Group Chat 14.08.2020 26:31
Drop us a message! On this Group Chat episode of The Giraffe Social Media Podcast, we’re chatting about all things community management. From our own personal strategies to the ‘Golden Window’ of engagement to why it’s actually one of the most rewarding parts of being a Social Media Manager. If you enjoy this episode, why not leave us a review on Apple Podcasts? We’d love to hear what you think!...
Episode 01 – Direct Message – Monsoon Social Exec Emily Jenkins 12.08.2020 28:51
Drop us a message! In this episode, our host Kaitlin McKenzie direct messages Monsoon’s Social Media Executive, Emily Jenkins. Have a listen to discover how Emily doubled her Facebook Stats in less than a year and brought the brand’s influencer strategy entirely in-house. Plus, she also tells us her LEAST favourite thing about being a Social Media Manager, and it’s not what you’d think. If you en...
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