Giraffe Social

The Social In 10 Podcast

Business EN ↓ 218 episodes

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed w...

Author

Giraffe Social

Category

Business

Podcast website

giraffesocialmedia.co.uk

Latest episode

Jul 6, 2026

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Episodes

S2 004 // 5 Mistakes Small Businesses Make on Social Media 05.07.2023

Drop us a message! In this week’s episode, we’re looking at five common mistakes that small businesses make on social media – and what you can do to avoid them. PS: We’ll be waiting for our Oscar nominations for this one 👀😂   Connect with us on Social Media: ⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media ⚡ Instagram: https://www.instagram.com/giraffesm ⚡ Twitter: https://tw...

S2 003 // The Dos and Don'ts of Social Media Marketing 28.06.2023

Drop us a message! In this week’s episode, we’re looking at the essential Do’s and Don’ts of social media marketing. We cover everything from buying fake followers (that’s a don’t, btw) and setting clear goals for your content. Enjoy!   Connect with us on Social Media: ⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media ⚡ Instagram: https://www.instagram.com/giraffesm ⚡ Twitter: h...

S2 002 // The Power of User-Generated Content for Your Brand 21.06.2023

Drop us a message! User-Generated Content is here to stay but how do you unlock its potential?  In this episode we unpack some of the ways brands use UGC to achieve their marketing goals. Unlock the power of UGC for your brand! P.S. Listen out for Sam's creaky chair  Connect with us on Social Media: ⚡ LinkedIn: https://www.linkedin.com/company/giraffe-social-media ⚡ Instagram: https://www.i...

S2 001 // 4 Creative Ways to Use Instagram Reels for Marketing 14.06.2023

Drop us a message! We’re back! After a little break, The Giraffe Social Media Podcast is finally back! We’ve played around with the format a little bit to bring you shorter, much more actionable episodes packed full of value. And for the first episode, as you can already see from the title, we’re kicking things off with our quick guide to four ways you can use Instagram Reels! Connect with us on S...

114 // Interview with Kurogo's Head of Social Isobel Cowell 03.11.2022

Drop us a message! In this week’s episode, Chloe direct messages Personal Brand Manager and founder of Dear Future Marketer, Isobel Cowell.  Together they unpack the importance of personal branding online and how to start your dream career with LinkedIn.   Isobel Cowell Bio Isobel Cowell is Head of Social at Kurogo and is helping build powerful personal brands for founders and CEOs. A self-proclai...

113 // Social Media Horror Stories 👻 27.10.2022

Drop us a message! In celebration of Halloween, and all things spooky, we’re sharing our very own social media horror stories! Are you brave enough to hear the tales that all social media managers fear? Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important Social Media Marketi...

112 // The Rise of Foodstagram 🍔 20.10.2022

Drop us a message! In this week’s episode, we’re talking all things food! We’re chatting about the rise of foodstagram, and the best methods restaurants and food brands can use to grow their audience. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important Social Media Marketing...

111 // The TikTok Algorithm is CHANGING 👀 13.10.2022

Drop us a message! Have you noticed that people are starting to use TikTok differently? It’s been shown that Gen-Z is now using TikTok as a search engine as well as a video platform – even outperforming Google in some categories. In this episode, we’re discussing this development, and what it means for brands using TikTok. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraff...

110 // Can Organic Social Media Survive Without Paid Promotions? 22.09.2022

Drop us a message! The social media landscape is constantly evolving, and so is the big question that we all want the answer to: Can I grow on social media without spending money on ads? It’s a hard question, but one we’re attempting to answer in this week’s episode. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-nee...

109 // The Rise of the Creator Economy 15.09.2022

Drop us a message! The creator economy has experienced massive growth in recent years, with 50 million people identifying themselves as "creators.” Brands are investing more of their social media budgets in content creator partnerships to take hold of the creator economy growth and success. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredi...

108 // Do We Have Influencer Fatigue? 08.09.2022

Drop us a message! Are social media users becoming bored of influencers? Should brands be looking at new and inventive ways of using influencer marketing? We’re answering those questions, and many more, in this week’s episode! Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Import...

107 // Interview with Instagram Expert Lucas O'Keefe 25.08.2022

Drop us a message! In this week’s episode, Chloe sits down with Teacher and Instagram Marketing Creator, Lucas O’Keefe. Together they discuss sustainable ways to grow on Instagram, plus Lucas shares his tips to reach new audiences on the platform.   Lucas O’Keefe Bio Lucas O’Keefe is a Social Media Expert and Teacher who has grown an online audience of over 200,000 followers. When he’s not in the...

106 // How to Stand Out From the Crowd on Social Media 18.08.2022

Drop us a message! This week, we’re talking about standing out from the crowd! How can you make your brand catch the eye of social media users? This is exactly what we’ll be explaining! Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important Social Media Marketing Trends to Plan...

105 // How to Make The Most of Canva 11.08.2022

Drop us a message! Hands up if you love Canva as much as the Giraffe Social Media Team! There’s no gatekeeping in this episode as we discuss our favourite Canva features and secret hacks to boost your social media game!   Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important S...

104 // How to Trendjack Like a PRO 04.08.2022

Drop us a message! It’s time to talk trends! How can your brand make use of the emerging (and fleeting) trends that make themselves known on social media every week? We’re discussing the very best strategies to do exactly that. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Impor...

103 // Interview with Pinterest Expert Sarah Burk 14.07.2022

Drop us a message! In this week’s episode, Chloe direct messages messaging Pinterest Manager and Strategist, Sarah Burk. They discuss how online service providers can scale their business channels with Pinterest and the outdated methods to avoid. Sarah Burk Bio Sarah Burk is a Public Relations and Social Media Professional who is helping DFYs land their dream clients through strategic Pinterest se...

102 // Our Social Media Icks 🤮 07.07.2022

Drop us a message! They’re a ten but they don’t listen to the podcast 👀 You can’t have used TikTok in the last few weeks and not seen the “they’re a ten, but…” trend. And naturally, being all about all things social media, we’re chatting about our biggest social media icks! Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics...

101 // Our Favourite Social Media Pride Campaigns 30.06.2022

Drop us a message! As luck would have it, today’s episode falls on the last day of Pride Month, so what better excuse to chat about some of our favourite social media pride campaigns?! 🌈 Further Reading: ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important Social Media Marketing Trends to Pla...

100 // Interview with OURS Agency Director Chloe Gibbions 23.06.2022

Drop us a message! In this week’s episode, Chloe direct messages marketing professional and director of Ours Agency, Chloe Gibbions. Together walk through how years of industry experience led Chloe to starting her very own Influencer Agency, and her mission to provide clients with data first, results driven campaigns. Chloe Gibbions Bio Chloe Gibbions has  delivered influencer campaigns for some o...

99 // The Best Dads on Social Media 16.06.2022

Drop us a message! Father’s Day is coming up, so in this week’s episode we’re talking about our favourite Dads on social media – and we’re discussing the best practices for celebrating Father’s Day on social media. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most Important Social M...

98 // The Power of Influencer Marketing 09.06.2022

Drop us a message! If you’re not utilising influencer marketing for your business, you’re missing a trick. In this week’s episode we are discussing the power of influencer marketing and our team spills all the top tips for success. Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/ ⭐ The Most I...

97 // The Great Social Media SMACKDOWN 02.06.2022

Drop us a message! We wouldn't be a good social media agency if we didn't address the upcoming World Social Media Day with what we like to call our social media smackdown. You won't want to miss the social media debate of the century with your favourite social media platforms going head to head! Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia....

96 // The Definitive Ranking of Hamburgers 26.05.2022

Drop us a message! It wouldn’t be National Hamburger Day without an intense debate about a tier list we saw on the Internet… Bruno, if you’re listening to this, you’re welcome to come onto the show to justify some of your ✨ simply wrong ✨ hamburger takes 😉 The Tier List: https://www.dailymail.co.uk/femail/food/article-7557123/Bruno-Bouchet-sparks-heated-debate-definitive-rankings-McDonalds-burg...

95 // The Confessions of a Social Media Manager 19.05.2022

Drop us a message! On this week’s episode, Ellie, Chloe and Katie are spilling the beans on their deepest confessions as social media managers. Who regularly works from bed? Who likes to have *checks notes* Kung Fu Panda on in the background? Find out by listening to this week’s episode! Further Reading:  ⭐ Five INCREDIBLE TikTok Statistics   https://www.giraffesocialmedia.co.uk/5-incredible-tikt...

94 // Interview with TikTok Expert Mazarine Ayina 12.05.2022

Drop us a message! In this week’s episode, Chloe direct messages Social Media Strategist and TikTok creator, Mazarine Ayina. Together they discuss Mazarine’s top strategies for creating optimised content for TikTok, along with how she grew her audience to over 50,000 followers. Episode Highlights ⭐ 01:36 - How did Mazarine get into marketing?  ⭐ 05:00 - Why are we drawn to content that feels raw...

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