The Social Geeks Podcast

After 12 years of building websites with WordPress, it's time to move on. This video explores why WordPress is becoming increasingly difficult to manage, the growing cybersecurity risks facing businesses, and why platforms like HighLevel and Shopify offer a more secure and scalable solution. If you're planning a new website or considering moving away from WordPress, this video will help yo...

How do you sell out a major conference a whole month before it starts? In this video, I’m walking you through the exact event marketing strategy we used to make the New Zealand Real Estate Conference (NZREC) their biggest year in history! If you want to know how to promote an event in 2026, scale your ticket sales, and leverage multi-channel marketing, this breakdown is for you. 📈 BOOK A FREE CON...

Can AI really build a landing page in 10 minutes? In this tutorial, I put HighLevel's new AI Studio to the test with a real client project that needed to be launched fast. From a simple client brief, we'll use AI to generate a landing page, connect forms to the CRM, set up automations, and create a complete lead capture system in a fraction of the time it would normally take. Along the way...

Confused by marketing jargon like CTR, CPC, ROAS, impressions, reach, CPM, and CPA? You’re not alone 🤯 In this episode, we break down the most important digital marketing KPIs in plain English so you can finally understand what’s working in your marketing and what’s just vanity metrics. Because great marketing isn’t just about getting more views or clicks. It’s about understanding how awareness,...

Feel like your content is all over the place? You’re not alone. Most businesses are stuck guessing what to post next, chasing trends, and hoping something sticks In this episode, we break down Content Operations (Content Ops). A simple 5-phase system to bring structure, clarity, and actual results to your marketing. Think of your business like a restaurant 🍽️If your menu is confusing and your kitc...

Can your agency lock you out of your own business? Most business owners don’t realise it’s possible until it happens. In this video, Kyle breaks down real cases where businesses lost access to their website, ads, and digital assets—and shows you how to protect what you’ve built. Take control before someone else does: own your accounts, your data, and your online presence. Don’t wait until it’s too...

This year marks the 10th anniversary of Social Geeks Digital Agency. In this video, I share the biggest lessons I’ve learned from running a digital marketing agency for the past decade. From taking a leap of faith in 2016 to helping hundreds of businesses grow online, these insights cover entrepreneurship, business systems, team building, and validating ideas before scaling. Timestamps:0:00 10 Yea...

For every $1 spent on email marketing, businesses make an average of $34 back. Not followers. Not likes. Revenue. If you wouldn’t ignore a 34x return in any other investment — why ignore it in your marketing? In this video, Kyle breaks down the essential email marketing systems every business should have in place before spending a dollar on ads. Most businesses know they should email their databas...

YouTube is one of the most underrated growth channels for small businesses, and most owners are missing out. In this video, I break down a real client case study showing how just a few searchable YouTube videos generated consistent, high-intent leads over time. No ads. No viral stunts. Just smart, ethical marketing that actually drives customers. Learn how to: Stop chasing vanity metrics like view...

Welcome to the Social Geeks way of working! This video breaks down how we communicate, collaborate, and keep things running smoothly—without spamming your inbox or stealing your evenings. We’re big on efficiency + effectiveness: clear processes, respectful office-hours communication, and zero guesswork about what’s needed, when, and where. You’re always in control of your notifications, and we’re...

The practical strategies for leveraging AI tools to enhance digital marketing efforts, particularly for small businesses. Kyle discusses the benefits of Performance Max and Demand Generation campaigns, the importance of targeting specific audiences, and how to craft effective ads using advanced AI features. He also explains the relevance of Google search in the age of AI and provides valuable tips...

Are you tired of spending a fortune on multiple software subscriptions? In this video, we share how we helped a client save over $13,000 annually by switching to High Level CRM. We walk you through our step-by-step process, from initial discovery to the complete migration of various tools, all to streamline operations and reduce costs. Learn how you can achieve similar results for your business th...

Are you facing unusual website traffic or suspicious ad performance fluctuations? In this episode, Kyle from Social Geeks Digital Agency dives deep into the alarming rise of intelligent bot cyber-attacks targeting small businesses. Learn how these bots disrupt your analytics, waste your ad spend, and cause fake orders. Discover actionable steps to identify and block malicious traffic using the rig...

This isn't the video I planned to make today. Waking up to the tragic news in Sydney this morning, on the first day of Hanukkah and so close to Christmas, has weighed heavy on my heart. I wanted to take a moment to pause the usual business talk to reflect on what really matters. It feels like the world is hurting right now. Between this tragedy and the personal losses I know many are facing, b...

In this video, we dive into a case study of a local floor cleaning business and their journey with Google Ads. The business had previous difficulties with high costs and low conversion rates. We conducted an audit, redesigned their landing page, implemented Google Performance Max campaigns along with search campaigns, and achieved remarkable results. 00:00 Introduction to the Case Study 00:14 Clie...

In this comprehensive workshop, learn everything you need to know about setting up Google Ads for your small business. Join us as we walk through keyword research, campaign creation, setting bidding strategies, location targeting, audience segments, and much more. This step-by-step guide is perfect for beginners who want to optimize their ad campaigns and drive traffic or leads to their website. F...

BOOK YOUR FREE DIGITAL MARKETING & STRATEGY CALL: https://socialgeeks.com.au/links In this workshop, learn the essentials of Google Ads and how they fit into the digital marketing landscape. Hosted by Kyle Meloche from Social Geeks Digital Agency, this session aims to help small business owners gain confidence in managing their own Google Ads campaigns. We'll cover topics like campaign set...

When someone asks ChatGPT, Gemini, or Perplexity who the best business is in your area—will your name show up? In this video, we break down exactly how to get your business visible in AI search and why this is the Google moment of 2025. ⏱️ Timestamps: 00:00 – Intro: Why AI search matters for local businesses 01:05 – The Google moment: AI search in 2025 02:40 – AI indexing (Google Gemini, Bing Chat...

How digital marketing and automation helped an Australian real estate agency boost sales, streamline operations, and achieve a high return on ad spend. 00:00 – Digital Transformation 01:00 – Lead Generation 02:00 – Results & ROI 03:00 – Room for Growth 04:00 – Boosting Conversions 05:00 – Our Approach 06:00 – Final Thoughts

Get ready for a deep dive into the biggest announcements from Google I/O 2025! Discover how the latest AI breakthroughs will impact small businesses, marketing, and the future of digital content. Use the timestamps below to jump to the topics that matter most to you. Timestamps: 00:00 - Google I/O 2025: The AI Earthquake 01:00 - AI Search & The New Business Landscape 02:00 - Zero Click Searche...

In this episode, we share the inspiring success story of Jenny from Pop and Dangle, who attended our Facebook ads workshop and achieved her first five sales through her e-commerce website. We delve into the strategies used, including focusing on purchases over traffic, conducting A/B tests for optimized ads, and setting up email automation in Shopify. The video highlights the importance of targete...

This video is a full recording of our first-ever Facebook Ads workshop on the Sunshine Coast! We're diving deep into the essentials to help you get your campaigns up and running effectively. In this workshop, you'll learn: How to set up your Facebook Pixel to track results. Navigating the Meta Business Suite like a pro. The difference between boosting posts and creating campaigns in Ads Ma...

Join Kyle from Social Geeks Digital as he returns to his alma mater, Auckland University of Technology, to share insights from his guest lecture on marketing technology. Dive into the world of MarTech and learn about tools that digital agencies and businesses use to streamline their marketing strategies. From the benefits and challenges of various platforms like High Level CRM and HubSpot, to key...

In this special New Year's episode of the Social Geeks podcast, our host Kyle Meloche joins Jac & Ben from   @WeddingPlanningAcademy  on the Wedding Empires podcast to celebrate the beginning of 2025.  They dive deep into the Go High Level CRM suite, which the Social Geeks agency utilizes and resells under their own Social Geeks CRM Suite.  The discussion covers the CRM's diverse features, fro...

Essential SEO Strategies for Small Businesses In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand awareness, and the role of search engine optimization (SEO). Key topics include on-page and off-page SEO,...