The Social Buzz

This episode wraps up the year by looking into what 2024 will bring and how we can use next year’s topics to improve our social media activities and our business in general. We will be discussing the explosion of AI, talk about the rise of social as a search platform as well as the changing relationship between paid, owned and earned and what that means for our channels.

Released with a big bang last November, Chat GPT has not just made waves but has catapulted large language models and AI into the number one technology topic. ChatGPT is an AI chatbot that is trained to answer any demand with a detailed response. It allows you to have a human-like conversation and can assist you with questions and tasks like emails, blogs, essays, instructions and advice. AI image...

What do customers expect from brands and companies? How do they approach looking for help or finding out information? What do companies have to do to make sure they deliver the best possible service for customers? In our new podcast episode we talk to Kevin Kovanich, VP Digital at US agency Golin, about what customer service looks like today and where it is heading.

In this episode we talk to Eva Chen from global agency Golin's Shanghai office about social media and social commerce in China.  Eva explains the difference between the most popular social media apps and how consumers are interacting with them. Very much different from the way social media is currently being used in the western world, China is leaps ahead by offering any kind of goods and ser...

Sustainability is one of our most important topics at BSH.  We need to make sure we communicate it in the right way. 

In our Flash Brief we talk about the most relevant social update from this week. 

The amount of goods and services you can purchase online have been steadily increasing over the years. The pandemic has given another aspect of this a major push: social commerce . Already a $360 billion market in Asia, it is now one of the fastest-growing social media trends of 2022. In our two-part episode on the topic of social commerce we talk with Vicky from our brand Neff and Jo from our age...

The amount of goods and services you can purchase online have been steadily increasing over the years. The pandemic has given another aspect of this a major push: social commerce . Already a $360 billion market in Asia, it is now one of the fastest-growing social media trends of 2022. In our two-part episode on the topic of social commerce we talk with Vicky from our brand Neff and Jo from our age...

Would you purchase a product online that has 2,8 out of 5 stars? Maybe if you really want it but if it was an expensive purchase, such as an oven? Most customers would probably not go for the purchase. Consumer reviews have become more and more important over the last few years and our products are no exception. Our brands need to generate as many reviews as possible and hope that our star ratings...

In this episode we talk about one of our newest innovations at BSH, the Bosch FreshUp. If you haven't heard about this product yet, you should definitely listen to this episode. The FreshUp textile refresher allows you to remove unpleasant odors and smells from clothing, furniture and textiles, simply by running the handy FreshUp, which is about the size of a mobile phone, over the material. It's...

In our new episode of The Social Buzz we talk to PR- and Social Media Manager Elko, Natalia (RNA/MK-CM) from the United States about one of the most important jobs of social media: issue management. Issue management at BHS is essential if we want to communicate effectively and prevent critical issues from escalating. The Press Officer and Social Media Officer must collaborate closely when monitori...

In this episode our guests Amie Beard and Arzu Bayir will give some insights about chatbots at BSH. As the number of requests in social media increases, so does the need for speed. Customers who have a question or are hoping to find help online are looking for fast and reliable information and answers. Chatbots allow us to be quicker, since easy or reoccurring topics can be dealt with au...

In our second episode we dive a bit deeper into the social phenomenon of the Bosch Cookit. The Cookit was already well known in social media before its launch. People were already actively discussing about it in Facebook groups. In this episode we are discussing with our experts Sandra Hoesler and Astrid Zaszlo the question: What is it that keeps the community so excited about the C...

Our first and pilot episode will cover the topic social media in China. The usage of social media in China is very different to other parts in the world. Consumption starts in the morning and ends when going to bed. With our guest Jenny Jia Liu from Nanjing, China we talk about how she uses social media privately and in a business context.

Get ready for some audio snacks from the global social media team. We are happy to announce that we will be launching the podcast "The Social Buzz" . The podcast is hosted by us, Julia Reichert and Kerstin Vogel, from the Global Social Media Team. "The Social Buzz" will be covering inspiring and insightful content around social media such as new trends, ideas and opportunities - both inside a...