The So Us Pod

Ella and Jane record a casual “jammies” episode, swap wedding updates (including Jane being paired with a high-energy groomsman to walk down the aisle), and laugh about Ella’s bachelorette dance-floor mortification. They break down influencer-business drama between Alex Cooper and Alex Earle, then discuss a Coachella brand-trip fiasco where Hilton’s savvy reactive move offers lodging to stranded i...

Hosts Ella and Jane return to the So US Pod after a break (sorry!). First, they discuss Fenty Beauty’s WhatsApp AI advisor “Rose Amber,” debating shade-matching, privacy/biometrics, Meta-owned data concerns, and why AI can feel less salesy than in-store associates, while tying it to Jane’s work in AI moderation and visual intelligence. Next, they unpack “Liberation Day” tariffs one year later, cit...

Hosts Ella and Jane discuss three timely topics: the TikTok “boy kibble” trend (bowls of ground beef and rice) as a mix of gym culture, cost-conscious meal prep, and a masculinity/perception signal, while noting protein-maxing often ignores fiber and that cooking for oneself can be taxing. They then cover Netflix reportedly walking away from an $83B Warner Bros. acquisition and being rewarded by t...

Ella hosts the So Us Pod with special guest Blake, her fiancé, filling in for Jane. They discuss Kraft Heinz scrapping plans to split and instead investing $600M in marketing and R&D, questioning whether it needs better-for-you brands or acquisitions, and Ella shares the Berkshire Hathaway/3G merger history. They cover Constellation Brands’ CEO transition as younger consumers drink less and re...

In this episode of the So Us Pod, hosts Ella and Jane discuss a variety of topics, starting with a significant change to their podcast's release schedule, opting for bi-weekly episodes due to their busy personal lives. Ella shares her recent experiences working in a frigid New York City, while Jane recounts her own work adventures and upcoming trips to London and potentially Switzerland. They then...

In this episode of The So Us Pod, hosts Ella and Jane kick off by discussing their personal updates, including Ella's upcoming speaking event at a conference in Miami. The key topics explored include Athletic Brewing's innovative marketing strategy for Dry January, Equinox's controversial AI-centered New Year campaign, and Fanatics’ new insurance feature for sports betting. Towards the end, they s...

In this episode of So Us Pod, hosts Ella and Jane discuss their recent life updates, including illnesses, moves, and winter break. They delve into three main stories: the intriguing investment of influencers in the LA-based sauce brand through Bullet Pitch, Netflix's venture into video podcasts by partnering with iHeartMedia, and Instagram's new pilot app on Amazon Fire TV allowing users to watch...

This week, we’re looking at three moments that show where consumer culture is headed next. Disney opens the door to AI-powered storytelling with OpenAI, turning fans into creators in a way that could redefine brand IP. A new at-home acne injection signals how far self-service healthcare is evolving. And Walmart’s expanding drone delivery shows that speed and convenience are becoming part of the br...

This week, we’re diving into three trends that prove culture, connection, and convenience are evolving fast. First, we trace the rise of Spotify Wrapped, from its 2015 beginnings as a humble year-in-review to 2025’s interactive, shareable cultural ritual. Next, we explore Booking.com’s provocative new survey and campaign, “This Guy Books,” revealing why planning a trip might just be the sexiest mo...

This week, we’re breaking down Oprah’s 2025 favorite things and what they tell us about holiday shopping trends, diving into the marketing winners and losers of the week, and checking out the slow-but-steady comeback of Toys ‘R’ Us — a brand that’s nostalgia-packed and back in expansion mode. Links: On-Brand Website: https://www.onbrand.com/ Let’s Fucking Date Cards: https://go.shopmy.us/p-3274049...

We’re back with a lineup of stories that prove brands are NOT sleeping this week. First up: the HOKA × Halfdays winter sneaker collab that’s basically ski-chic meets streetwear. Then, Shay Mitchell launches Rini — yes, skincare for kids (!!) — and we have thoughts. And to round it out, 7-Eleven is giving emerging snacks and drinks a national stage with their “Brands with Heart” accelerator. Perfor...

This week, we’re digging into why shoppers are playing it safe this holiday season, how having a boyfriend somehow became embarrassing (according to British Vogue), and what Chobani’s $650 million raise says about the next era of food-as-lifestyle brands. We’re talking cautious consumers, cultural rebrands, and corporate glow-ups — basically, everyone’s pivoting this fall.   - Megababe Armpit Deto...

This week, we’re spilling all the tea on Taco Bell’s new Live Más Café, exploring why full-fat dairy is making a major comeback, and checking out Sephora’s creator storefronts. Plus, we’re unpacking what these trends say about our lives, our kitchens, and our Instagram feeds. Sip, snack, and trend spot with us. Links: Taco Bell Live Más Cafe: https://www.tacobell.com/promotions/live-mas-cafe Ella’...

This week, we’re talking big life updates, ranking airline snacks like it’s our job, taste-testing Ben Stiller’s new soda live, and celebrating the fact that Whole Foods’ 2026 trend predictions basically prove we were right all along. Catch flights, not feelings — unless it’s for snacks.   Links: Stiller’s Soda: https://amzn.to/4hnu199 Whole Foods Market Trends: https://www.wholefoodsmarket.com/tr...

In the second episode of the So Us Pod, hosts Jane and Ella delve into various topics and stories.  - GLP-1 Medications: They discuss the rising popularity and market impact of GLP-1 medications like Ozempic, including: - Oikos and other brands targeting GLP-1 users with protein products - The importance of protein and fiber for GLP-1 users - Ro's collaboration with Serena Williams on a GLP-1 weig...

In this debut episode of 'The So Us Pod,' hosts Jane and Ella introduce themselves and share their journey from college to their current lives in Denver and Lake Tahoe. The core of their conversation delves into three major stories in the CPG world: Brands venturing into new product lines Glossier’s new male CEO A TikTok shop phenomena Wrapping up the episode, Jane and Ella answer rapid-fire quest...