The Snarketing Podcast

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome Patrick Holly, head of creative at Upwork. Dive into the innovative "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece. Explore the future of collaboration as Patrick shares insights on managing remote creative teams, and why he doesn't like the term...

Head just next door on this Snarketing Podcast episode featuring Andrew Rosen from Nextdoor. Discover how Nextdoor is revolutionizing the way we live, interact, and care for each other in our neighborhoods. Uncover the secrets to creating meaningful connections and fostering wellness in neighborhoods. Tune in for a journey into the heart of community, health, and innovative marketing. Don't mi...

In this engaging episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa chat with Kerry Flynn, Media Deals Reporter at Axios, about her experiences in the media industry. Kerry shares insights on the importance of platform expertise in media, iced coffee obsessions, her favorite tech gadget (Meta Ray-Ban sunglasses,) her (a)typical days as a reporter, and tips for content creators....

In this episode, we explore Paula Blomquist's journey as Chief Experience Officer at GoHealth Urgent Care. Paula shares her passion for noble purpose in marketing health services and emphasizes authenticity and curiosity. She discusses integrating AI in healthcare to enhance customer experiences while maintaining a human touch. Paula also highlights the importance of continuous learning, using...

In the first episode of the second season of the Snarketing Podcast, TapOnIt CEO and Founder Katie Castillo-Wilson shares invaluable insights for marketers, entrepreneurs and influencers. From securing tech startup funding to the power of gratitude and building a personal audience, Katie covers essential strategies for success. She emphasizes the importance of aligning with investors who share you...

In this captivating episode of "The Snarketing Podcast," we sit down with Jay Russell, the trailblazing Chief Creative Officer and EVP of GSD&M. With a career spanning over two decades and a portfolio brimming with big-brand successes, Jay shares his invaluable insights and personal stories from the advertising world. Imposter Syndrome. Redefining Briefs. Awards and Super Bowl Excite...

Casey Terrell is a seasoned marketer in the restaurant and CPG industry. Here's a snapshot of our great conversation with him heading into the Thanksgiving holiday, 2023: 🎨 West Point to LPQ: How a balanced education shaped his marketing approach. 🍟 Outback's Aussie Cheese Fries to Korean snake shots, army experiences and playful pranks at Burger King. 🤹 Modern CMO: Merging tech knowled...

Joe Staples, the CCO and a partner at Mother, joins us for a right-brain exploration and conversation that ranges from his creative process, the ideal environment for ideation, client experiences, and even his passion for Brazilian Jiu-Jitsu. Originally from South London, Joe has lived in Australia and the U.S. We challenge him with some on-the-spot brainstroming for non-clients, and learn how exp...

Doug Zarkin's converation with us could not be more timely. He was just named the new Chief Brand Officer at Good Feet Worldwide LAST WEEK after a decade-long stint as CMO of Pearle Vision and Luxottica. Learn how his leadership transformed Pearle Vision into a Harvard Business School case study on brand revitalization, achieving remarkable profitability and recognition. But that's not all...

Justin Hochberg is CEO / Founder of VBG, as well as a longtime entrepreneur and marketing industry innovator. As a pioneer for a new digital world, Justin is helping to lead global brands like Barbie, the Voice, and Forever21 into virtual, immersive, and metaverse ecosystems. This is where consumers are, and this is where marketers need to be. Justin breaks it all down for Valerie, Matt, and all o...

Luis Montero has been CEO of the community (a.k.a. la comunidad) and a leading authority in multicultural marketing for over a decade. This award-winning agency works with blue chip brands, creates incredible work, and was selected as one of the 25 most influential advertising agencies of the last 50 years, by Campaign magazine. They've also been an Ad Age’s A-List honoree, won Cannes Lions, a...

Michael Cohen has led Team Whistle for a decade as they’ve cultivated a unique global IP portfolio catering to fan communities, brands, distributors, and league partners alike. You may not know their name… but your kids, teenagers, and Gen Z colleagues certainly know and love the creators and content…And with a global perspective developed through cross-border endeavors that span North America, Eu...

After working on the agency team that helped launch Zelle as a peer-to-peer payment solution directly embedded within your bank's native mobile app (easy!), Josh joined the client team and has spearheaded growth and messaging for the platform. But did he do this just to avoid having to do timesheets? Or because it meant getting to work with WNBA superstars and attend music festivals? You'l...

An in-depth discussion with Papa Johns Head of Brand Jaclyn Ruelle ranges from her leap to the brand side of marketing after decades on the agency side to mastering "the art of the sell." Pizza is a shared human experience, but marketing in a competitive industry requires at least one additional topping: humanity. She also shares the backstory of how their new campaign (and partnership w...

Gabe Alonso has worked at and with some of the biggest brands in the world, from Nike to PepsiCo. As VP of Digital at El Pollo Loco, Gabe talks with Valerie and Matt about re-architecting the company's loyalty program, the true origin story behind the famous Oreo Super Bowl tweet, and how working with influencers had an immediate impact on the brand. Perhaps most importantly, he tells you what...

Matt and Val talk with Chelsea Rothman, Sr. Brand Marketing Manager at Samsonite, who is focused on getting the brand out there and connecting with younger consumers without alienating loyalists. Always in search of "the next thing" that will resonate, this former collegiate cheerleading coach is bringing the fun and excitement back to the travel industry. Nostalgia travel is having a mo...

Kayla Santos is Head of Brand Marketing at Moonpay, a Web3 platform that is bringing millions of consumers onto blockchain seamlessly and productively. But her marketing chops have their roots with some of the world's biggest brands, including ABInBev and UnderArmour. In Episode 3 of The Snarketing Podcast, Kayla talks about the transition from B2C to B2B2C, as well as simplifying the accelera...

The second episode of The Snarketing Podcast features a long (there was too much good content to edit!) conversation with Julie Slavin. Some in our industry may know her as Blue Chip DJ Hesta Prynn at the best marketing industry parties you've danced at for over a decade, but she is also a multi-talented musician and clinical therapist. CNN has called her “The Leading Voice in Music and Mental...

mindbodygreen's Chief Revenue Officer Jason Schulweis joins Valerie and Matt as the first guest on the pilot episode, and while Matt's recording audio quality was still very much a work in progress, Jason's sharp, smart, snarky wisdom could be heard in audibly resounding fashion. On the pod, we dig into his early priorities for driving growth with mindbodygreen through content, online...

Before we went out and hired a professional voiceover actor to record intros and transitions, hear what our intro *almost sounded like. While we aren't the only podcast dedicated to the marketing and advertising industry... nor the FIRST podcast dedicated to marketing, we will be the BEST podcast for marketers, by marketers... talking with marketers. We will highlight the fun, the interesting,...