The Snarketing Podcast

What do you get when a data-driven futurist, a frustrated former pre-med student, and a zero-BS strategist walk into a podcast? You get George Musi, Chief Business Officer at Night Market—and one of the sharpest minds in media, marketing, and advanced analytics. In this episode, George joins co-hosts Matt Wurst and Valerie Vespa for a fast-paced, no-fluff conversation that hits everything from the...

What do Taylor Swift, bad briefs, 85 agencies, and a beach in Cannes have in common? Robyn Freye. In this snarky, smart, and wildly entertaining episode, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa for a no-holds-barred chat on the future of the modern agency, innovation that actually changes behavior, and why she owns a hat that says “I ❤️ Procurement.” (Yes,...

What do rugby, branding, and corporate gifting have in common? A lot more than you'd think... On the latest Snarketing Podcast, Francis Pierrel, CEO of LR Paris, dropped gems on: 🔄 Why great leadership is like rugby—pass backward to move forward 🎁 The real strategy behind corporate gifting (stop handing out useless swag!) 🌍 How brands need to adapt across cultures (because one-size-fits-all...

Brand vs. Performance. Innovation. Chocolate. This episode has it all: A snark-filled, insight-packed conversation, co-hosts Matt Wurst & Valerie Vespa sit down with Vinny Rinaldi, VP of Media & Marketing at Hershey’s, to break down some of the biggest challenges in marketing today—and have some fun along the way. What It Has: 🍫 Buzzword Bingo – Every time Vinny drops a cliché, Matt eats...

Gayle Troberman on Audio, AI & Rethinking Consumer Connection. Episode 40. Marketers love data—but are we actually using it correctly ? In this episode of The Snarketing Podcast , Gayle Troberman, CMO of iHeartMedia , breaks down the disconnect between marketers and real consumers —and how we can fix it. 🔹 Half of Americans have never heard of an Aperol Spritz (yes, really) 🔹 Marketers earn...

Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that she’s leaving Rite Aid & Thrifty Ice Cream—and we’ve got the full story! In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career. We also discuss her TV show,...

No guests, no problem—just unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Here’s a sneak peek: 💬 Ranking favorites: "It’s like ranking your kids—but easier!" 🎯 AI buzz: From CES to case studies, how AI’s hype became reality. 😂 Rich but relatable: Manifesting “just rich enough” vibes for 2025. 🍫 Settlin...

From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀 How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast . 🔑 Highlights : Using AI to close skill gaps and drive talent growth Building future-ready education solutions Creative problem-sol...

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 g...

What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? 🎶🚁 In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others can’t replicate—from a powerhouse sales force to innovative video solutio...

In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhub’s VP of Brand and Creative. She brought so many insights on what’s driving brand marketing forward: ✨ Putting Customers First – Grubhub’s focus on delivering real value, including $0 delivery for Prime members! 🍔 Agency Life vs. Brand Side – Marnie’s big leap from agency life and the...

It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating today’s complex digital ecosystem. From staying adaptable in a fast-paced landscape to makin...

In this special live episode of The Snarketing Podcast , hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths. From naviga...

In this episode of The Snarketing Podcast , we’re joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and well—but thriving! 🚀 From the streets to the sky (literally, we talk about the future of ads in outer space!), this e...

Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker. These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, s...

🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: 🔥 The 70-20-10 rule for balancing inn...

What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! 🦁 Here’s what you’ll discover in this must-listen episode:...

No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests. In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhouses—Traci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment. 🎧 Highlights: - Th...

From running a cocaine empire to award-winning creative agency CEO, meet Vincent Bragg of ConCreates. Joined by the great Paulie Polacke, ConCreates' Business Development Specialist, this episode is packed with laughter, insights, and jaw-dropping stories! - Humanizing incarcerated talent: Discover the real stories behind the headlines and the power of family connections. 👨‍👩‍👧‍👦 - Diversi...

Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging...

In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising indust...

Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒 Join Matt Wurst and Valerie Vespa as they uncover: Retail Media Revolution: Walmart's vision for future growth. Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly. Customer Connection: Innovative in-store and digital strategies. AI Insights: The real potential of AI i...

In this episode of the Snarketing Podcast, we uncover the dark secrets and history of English etymology with Jess Zafarris, Director of Content at Ragan Communications and author of "Words from Hell: Unearthing the darkest secrets of English etymology."🌟 📌 Highlights include: - Etymology Fun: The twisted origins of everyday words. - Swear Words: Debunking myths around "shit"...

This episode of "The Snarketing Podcast" goes full creative: a dynamic conversation with Jaime Robinson, Co-Founder and CCO of JOAN Creative. Discover the inventive "Save the Florida Man" campaign, learn Jaime's top impactful marketing campaigns including Kiss and Barbie, and delve into the influence of winning prestigious awards on a creative career. Explore the origins an...

Get ready to dive deep with a marketing titan as Lou Paskalis takes us through a whirlwind of insights that only a true ad tech hall of famer could provide. Here's a sneak peek of what's in store: 🌐 American Express Excellence: Discover how frontline reps went above and beyond during the Southeast Asia tsunami—booking helicopters to save customers! 🚀 Ad Tech Insights: Learn from Lou'...