The Smokin' Hot Books® Show

Hey business & nonfiction authors, Today we have an interview with Peter S. Bergeron . Not only is he a client at Smokin’ Hot Books®, but he also wrote his latest book, The Trapped Operator , from a place of deep personal experience. The Trapped Operator is the guide for the small business owner that covers the topics EOS or E-myth haven’t touched on yet. The one who started his or her business wi...

Hi business & nonfiction authors, What would $20M you do? Who is the person who already has what you want? Would you constantly examine your bottom line, and feel addicted to worry? Or would you act from your top line? So you can grow and expand? We have an excellent conversation today with six-figure ghostwriter Jonathan Jordan about the key beliefs that grew his business, but he didn’t always ru...

Hey business & nonfiction authors, Today we have another client spotlight interview with Ann Babiarz, PositiveStrategist-Ann Babiarz ! Ann has published 7 books to little avail, and was all about to give up. She and her husband had spent thousands with other gurus, but it didn’t work like they thought. Until she joined the Smokin’ Hot Books world. Ann had important epiphanies about her past books...

Hi business and nonfiction authors, Welcome to another Substack Live! Today we had a half-muted conversation (but fully fun) interview with author Gunnar Habitz , who has published 33 books to date and now helps other busy professionals write their own book in record time. Gunnar has brought in over $250k in book royalties over 25 years, and knows a thing or two about the traditional and self-publ...

Hey business & nonfiction authors, You want to sell more books. So you can help more people. Sell more courses. Land more 5-figure speaking gigs. The 10,000 Copies Book Launch System helps you get there. In this video, we cover the exact strategy that has helped my clients book top podcasts, land on Good Day PA, sell 1,300 copies in 90 days, and reach $200k ARR in their paid Substack (and more). I...

Hi business and nonfiction authors, Excellent day 2! There are 4 main beliefs that keep authors stuck in failure mode: * You market your book like your brand (no one from Tiktok is buying it) * You wanted your publisher to market for you (news flash: they don’t) * Your title/cover are confusing (you never tested them) * You’re posting your book everywhere and anywhere (you run out of steam) Today...

Hi business & nonfiction authors, We have a very special interview for you all. With client and Viral Author Academy student Michael A. Babiarz . Michael worked with publishers to publish books in the past, who didn’t do much to help his book find its audience. He tried social media, Youtube, and more. But nothing quite helped his books take off. Until he found a new way. Inside this tell-all clie...

Hi business & nonfiction authors, Today was Day 1 of the 10,000 Copies Book Launch System workshop. Your Magnetic Origin Story. How to tell your story so that you magnetize your ideal readers. So that when you appear on a podcast talking about your book, people are immediately drawn to who you are (hello, right-fit clients!). There’s still time to RSVP to the event. Registrants get recordings, sli...

Hi business authors, I just moved into a new home. My new neighbor asked me, “Why do they need you in the age of AI?” Because anyone who asks that question doesn’t need me. * They’ll write an average book. * Design an average cover. * And get average results. My clients are winners. They’re high-performers. They want winning results, and nothing else will do. They say they want to sell 10,000 copi...

Hi business authors! What if you could turn your book into a board game? Or a soap? Or a T-shirt? What if the limits of your IP didn’t have to stop at a course, or consulting services? That’s exactly what we explore in this awesome Substack Live with Shadley Grei , a creative strategist who has worked in branding at Disney and Condé Nast. Shadley has created products that intersect at Hasbro x Tee...

Hey business & nonfiction authors! Today’s interview is with one of the O f*cking G’s. Daniel Locke. Former head coach of a company teaching 50,000 students how to publish & profitably sell books. This is where my journey began: A coaching call with Dan in 2021, and him telling me to get my sh*t together. Dan is the real deal. He’s a straight talker. And he’ll tell you why your book isn’t selling,...

You launched your book. Now you want to turn your readers into clients. In this conversation with Esther from Cottn Owl Agency, we get the scoop on how to fill your funnel with your readers so they book a call and become your high-ticket clients. BUT WAIT! THERE’S MORE! We are in the same sales bootcamp together, and break down the intangibles that determine the difference between an entrepreneur...

Hi business & nonfiction authors, Today we’re upgrading your operating system. For many nonfiction authors, even those of us who are successful at running companies, we’re running on an old system regarding our book. The reason I know that is because I’ve talked to hundreds of you. I sat in Jack Canfield masterminds with owners of businesses who wanted to publish their memoir. Only to pay $100k to...

This is the one where author publicist Haley Raymond shares what it actually takes to get featured in dream publications like: * The Washington Post * Publisher’s Weekly * Variety Magazine and more. Haley and I worked on the launch of Amy Suto’s latest book, Write for Money and Power , together. Haley helped Amy get featured in Publisher’s Weekly, a famous publication for authors. Re: That’s a big...

DING DING DING 💥 Business and nonfiction authors! IT’S TTTIIIIIIIIIIMMEEEEEEEEE TO STEP INTO THE RING! 🛎️🛎️ WHO WILL WIN? 🥊 🥊 🥊 THE GIRL WHO LOVES SOCIAL MEDIA? OR THE GIRL WHO HATES IT? (And who doesn’t love seeing 2 chicks fight?) 😜 Join social media expert Karlyn Ankrom and I for a rollicking good time on how to succeed in publishing using SOCIAL MEDIA. * Does social media sell books? What...

Can you not hear anything either? Dang it. I’ll probably re-record soon. Hi business authors, Today we’re talking about the first mistake that successful entrepreneurs often make when marketing their book. Two people very dear to me, who are both owners of 7-figure businesses, have made this mistake, and I don’t want you to fall prey to this trap! Watch today’s episode to upgrade your beliefs and...

There’s a version of you that already has what you want. The book that sells while you sleep. The business that grows without grinding yourself to the bone. The trip to Athens with your family you’ve been dreaming about. The money to fix your HVAC. That version of you exists. But she’s running a different software in her brain. A few years ago, when applying for grad school, I had put on 10 pounds...

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Hey everyone! Today was the last day of our workshop afterparty. We’re so glad you tuned in and got awesome value from it. The feedback has been amazing! Doors to Viral Author Academy are closing (price increases to $3500 on Sunday, 11:59 EST). You can enroll here. Spots for 1:1 VIP mentorship are filling up. If you are looking to secure your spot, apply by booking a call with us here. If you’re l...

Thank you Sandi Duverneuil , Adela Dalto Moraux , and many others for tuning into my live video with Amy Suto ! Join me for my next live video in the app. Howdy business authors, In this live, we highlight Amy Suto : founder, entrepreneur, ghostwriter, client of Smokin’ Hot Books, and now, bestselling author. Her book, Write for Money and Power, is a Top 10 Business Book on Amazon! 🤯 In this inte...

Howdy business authors, In this interview we highlight Valerie Demont , entrepreneur, author, and 1:1 VIP client of Smokin’ Hot Books. In this conversation, we talk about: * Valérie’s mission to help burned-out entrepreneurs find inner peace & stability * Her new book: Being is the New Doing (to help you run your business from more sovereignty and less sabotage) * Valérie’s experience as a 1:1 VIP...

Howdy business authors, Today was the last day of our 3-day workshop, but not to fret, we will be continuing the energy for the rest of the week in our workshop after-party (Thursday & Friday). 🥳 Apply for 1:1 book coaching & book launch mentorship here — $10k-$30k Enroll in group coaching here (price goes up 11:59 Eastern Sunday night) - $6500 $2997 Key Takeaways * The 10k Copies System is a rep...

Key Takeaways * 94% of books flop because authors market them like a brand, not a product. Success requires a strategic launch “runway” to build demand before release. * Publishers don’t market books; authors do. They provide packaging and distribution, but the author is responsible for all marketing. Self-publishing offers full rights and higher royalties. * A book’s success is a repeatable scien...

Key Takeaways * Market your book as a product, not a brand. Build social proof before launch by distributing Advanced Reader Copies (ARCs) and running a 99¢ bestseller campaign to generate reviews and sales momentum. * Frame your origin story around a “low point” to build intimacy. This humanizes your expertise, making your method more compelling than a list of credentials. * Use the “Viral Book F...