Big Duck
The Smart Communications Podcast
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
Where to listen?
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Episodes
Episode 115: Why does belonging matter in the workplace? 22.06.2022 20:28
Farra Trompeter, co-director, talks with DEI thought leader and author, Rhodes Perry, about the benefits of fostering belonging and inclusion in our workplaces–and the costs when we don’t. They discuss how to build power, understand exclusion, and steps you can take to actively make things better.
Episode 114: What can white managers do to reduce racial harm? 08.06.2022 31:14
Farra Trompeter, co-director, talks with equity and justice practitioner, coach, and consultant, Yejin Lee to discuss how white managers can disrupt harmful and racist behaviors, the importance of identification, reflection, and accountability for transformation.
Episode 113: How can you use research to understand your brand perception? 25.05.2022 19:13
Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception. Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes.
Episode 112: How can you facilitate inclusive conversations? 11.05.2022 18:30
Ally Dommu, director of strategy, & Key Jackson, deputy executive director for programs & power building at GLSEN dive into facilitation practices and how to create spaces where all people can engage and feel comfortable joining in the discussion.
Episode 111: How can your organization stay human-centered in an artificial world? 27.04.2022 24:05
Farra Trompeter, co-director, chats with Allison Fine and Beth Kanter, co-authors of The Smart Nonprofit, Staying Human-Centered in an Automated World about how we can reduce potential harms such as embedded bias and surveillance capitalism, and share some insights into how nonprofits can prevent these harms from taking root.
Episode 110: How can technology create an equitable world? 13.04.2022 23:54
How can tech better meet community needs? Farra Trompeter, co-director, chats with leading public interest technologist, Afua Bruce, and CEO of NTEN, Amy Sample Ward about their book “The Tech That Comes Next, How Changemakers, Philanthropists, and Technologists can Build an Equitable World.” and how to use technology for social change.
Episode 109: How can workers tap into their own power and voice? 30.03.2022 27:30
How can organizations promote worker democracy? Learn how worker-ownership can help solve social problems and ways to share leadership with your team and community. Farra Trompeter, co-director, and Esteban Kelly, executive director at the US Federation of Worker Cooperatives (USFWC) and worker-owner and co-founder of Anti-Oppression Resource and Training Alliance (AORTA), chat about these topics...
Episode 108: How can you promote legacy giving? 16.03.2022 10:57
Farra Trompeter, co-director, interviews Lori Kranczer, founder and CEO of Everyday Planned Giving, about her work in the planned giving space and how organizations can develop their legacy giving programs and have better connections with their donors.
Episode 106: Protecting one's time: How can wellbeing play into decision-making? 16.02.2022 22:52
How do you describe how you make decisions in your role? Hannah Thomas, director of learning and innovation at Big Duck, talks with Fatima Jones, senior director of marketing and communications at the Apollo Theater, to discuss how to set up boundaries to protect your time and wellbeing and how to enforce these boundaries in your decision-making process.
Episode 105: Why do government agencies need strong brands? 02.02.2022 21:38
How do government agencies use communications to connect with the public? Listen as Ally Dommu, director of strategy, and Charlotte Levitt, director of marketing and communications at the NYC Campaign Finance Board (CFB), reflect on CFB’s rebrand journey and shed some light on the factors that go into branding for government agencies.
Episode 104: How can you embrace the challenges of changing your name? 19.01.2022 15:02
Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
Episode 103: Tiny Habits: How can small changes change everything? 05.01.2022 22:34
It’s a new year! Do you have new behaviors you want to adopt or unwanted behaviors you want to stop? Tiny Habits is a simple and effective method to change behavior. Learn how to change behaviors or adopt new ones with Farra Trompeter, co-director and Edith Asibey founder of Asibey consulting.
Episode 102: How can you create a healthy workplace in remote settings? 16.12.2021 25:46
How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.
Episode 101: How do you know when your nonprofit has a jargon problem–and what can you do about it? 01.12.2021 22:31
Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences...
Episode 100: How can nonprofits apply the principles of Emergent Strategy to their communications? 17.11.2021 38:26
Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.
Episode 99: Who should be on your communications team? 03.11.2021 22:27
Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.
Episode 98: How can you build inclusive processes in branding and beyond? 20.10.2021 15:50
At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.
Episode 97: How nonprofit communications have changed over the years 08.10.2021 26:34
Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.
Episode 96: How can you use donor personas to guide your communications? 23.09.2021 19:25
How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defin...
Episode 95: Equity: How can we design organizations where everyone thrives? 08.09.2021 17:52
Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations.
Episode 94: How can you update an iconic brand? 26.08.2021 20:59
A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.
Episode 93: What can a good tagline do for your nonprofit? 11.08.2021 24:10
Ever wondered what a good tagline can do for your organization? In this episode of the Smart Communications Podcast, Farra Trompeter, partner and chief growth officer, discusses taglines, brand strategy, engaging community in your brand, social justice, and more with Chandra M. Hayslett, communications director, from the Center for Constitutional Rights and Ambar Mentor-Truppa, vice president of c...
Episode 92: What’s the future of virtual events? 28.07.2021 18:56
COVID-19 has changed everything and nonprofits have shifted how they offer programming and services from in-person to digital channels. Virtual events, galas, and conferences can help us connect and reach more people. How do we create experiences that are engaging and memorable? Chris Tuttle, founder and principal of TuttleCo, discusses the future of virtual events with Farra Trompeter, partner an...
Episode 91: Why should you challenge urgency in your communications? 14.07.2021 14:44
Urgency can present itself in a number of ways and is a key characteristic of white supremacy culture. Former senior strategist Laura FIsher, and chief growth officer and partner, Farra Trompeter, discuss how urgency can impact your organization’s team and offer useful ways to question it in this episode of the Smart Communications Podcast.
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