The SmallBizChat with Melinda Emerson

Three of my amazing guests – Kendra Lee, Geoffrey Klein, and Precious L. Williams – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.

In today's episode, Precious L Williams shares about how she had to learn how to pitch with her back against the wall and today. She has now won 13 National Elevator Pitch Championships, and shares with her clients, and with us, how we can improve our pitches. She talks with us about all things pitch related,

In this episode, Melinda Emerson and Geoffrey Klein delve into the challenges and strategies for creating compelling small business content. They discuss the significance of relatable content, launching a blog, podcast, or YouTube channel, and current content marketing trends. They also explore Klein's book 'The Content Beat', strategies for repurposing content, and measuring success. The episode...

In this episode, Melinda Emerson and web sales expert Kendra Lee delve into the importance of SEO in revenue generation and content creation. They discuss common website building mistakes, the role of blogs and videos in content strategy, and the difference between on-page and off-page SEO. The episode also covers the expectations and costs of engaging an SEO firm and how SEO can boost website tra...

In this episode, Melinda Emerson discusses the reality of entrepreneurship struggles, distinguishing between failure and defeat. She highlights a case study on over-expansion in business, the importance of consistency, focusing on existing customers during tough times, and maintaining an empowered mindset. The episode also includes announcements from sponsors and a special offer.

In this episode, Melinda Emerson is joined by Ted Santos, Barry Moltz, and Bernadette McClelland. They engage in a panel discussion on effective business strategies, share their favorite podcasts and business apps, discuss old school marketing tips and recommend business books. The episode concludes with Bernadette's closing remarks.

In this episode, Melinda Emerson and Barry Moltz discuss the importance of consistent marketing and branding for small businesses. They explore the impact of branding on growth, strategies for brand messaging, and the balance between personal and business Instagram accounts. They also emphasize on customer retention and provide advice for businesses considering rebranding.

In this episode, Melinda Emerson is joined by Ted Santos, a business turnaround expert. They discuss key strategies for business transformation, traits of effective turnaround leaders, and a case study on Chrysler. They also cover challenges in business transformation, strategies for sales organizations, and the importance of coaching in task delegation. Ted shares his best business advice.

In this episode, Melinda Emerson chats with sales expert, Bernadette McClelland, about 'Story Selling'. They discuss Bernadette's journey, how to use storytelling in the sales process, and adapting this technique for different customer segments. Bernadette shares her best business advice and announces her new book.

In this episode, Melinda Emerson discusses the importance of relaxation and a positive mindset in entrepreneurship. She shares techniques to challenge negative thoughts, the power of gratitude, and ways to avoid burnout. Melinda also emphasizes the role of affirmations and solution-oriented thinking in maintaining positivity. The episode concludes with announcements about upcoming events.

In this episode, Melinda Emerson is joined by panelists Robyn Streisand, Chris Carr, and Jimmy Newson. They discuss the "Hit It and Quit It" rules, share their favorite podcasts and business apps, reveal old school marketing tips, and talk about their favorite business books. Melinda also shares her favorite business book. The episode wraps up with a discussion and appreciation of guests, and an a...

In this episode, Melinda Emerson talks to Robyn Streisand about the importance of aligning personal passions with business branding. They discuss the role of storytelling in branding and navigating a small business during COVID. They also delve into B Corp certification and balancing transparency in personal and business branding. Finally, Melinda announces her upcoming "Become Your Own Boss" clas...

In this episode, Melinda Emerson chats with Chris Carr about his journey into online marketing and branding. They discuss how to build a successful brand online, the role of AI in branding and content strategy, and the importance of an enriching website experience. They also highlight the value of email addresses over likes for business growth.

In this episode, Melinda Emerson and Jimmy Newson discuss the importance of business strategy and branding. Newson shares his business journey and tips on developing a successful strategy, including team involvement and market understanding. Melinda provides insights on building an online brand strategy.

In this episode, Melinda Emerson discusses how to handle rejection in business, illustrating strategies for resilience and adaptability. She explains sales statistics for emotional resilience, adapting sales approaches based on feedback, refining value propositions, and the importance of mentorship and celebrating small wins.

In this episode, Melinda Emerson chats with guests David Newman, Romina Brown, and Kristie Jones. They discuss their favorite podcasts and business apps, share old school marketing tips, and reveal the best business books they've read. The episode also features promotion for the Brand in Demand live event.

In this episode, Melinda Emerson chats with sales expert Kristie Jones about the nuances of hiring the first sales team for small businesses. They delve into key considerations, common mistakes, and compensation strategies. Kristie also shares her best business advice and discusses the importance of a sales leader.

In this episode, Melinda Emerson is joined by Romina Brown, a data expert and founder of Strategic Solutions International. They discuss the importance of understanding data for small businesses, category management, and the role of data in competitive analysis. The episode also covers the introduction of Boss Beauty, best business advice, and the significance of investing in your business.

In this episode, Melinda Emerson chats with sales expert David Newman about his philosophy, journey, and challenges in sales. They discuss current sales strategies, the art of cold calling and using texting for follow-ups. Newman also shares insights on managing sales processes and driving repeat business. The episode closes with business advice and a teaser for the next topic: using data to boost...

In this episode, Melinda Emerson discusses the significance of self-investment for entrepreneurs. She explores how investing in oneself can foster resilience, spark innovation, and facilitate staying updated with industry trends. She further discusses balancing business with self-care, and offers special advice for women entrepreneurs. The episode concludes with an invitation to the Brand and Dema...

In this episode, Melinda Emerson, Nick Ron, Carole Mahoney, and Chanel Christoff Davis discuss the concept of "Eat it and Quit it", share their favorite podcasts and business apps, provide old school marketing tips, and recommend their favorite business books. The episode closes with Emerson's mission statement.

In this episode, Melinda Emerson and guest Chanel Kristoff Davis delve into the complex world of sales tax for small businesses. They discuss the variations by state, differences between physical and electronic products, and the distinction between sales and use tax. The concept of physical presence and economic nexus in sales tax is also covered. The episode wraps up with their best business advi...

In this episode, Melinda Emerson chats with Carole Mahoney about the importance of collaboration in sales and the human aspect of sales. They delve into Carole's book "Buyer First", discuss common misconceptions about sales, and share tips for effective sales conversations. Also, they explore hiring salespeople and the impact of mindset in overcoming misconceptions. The episode concludes with an i...

In this episode, Melinda Emerson and Nick Ron, CEO of House Buyers of America, discuss the importance of communication and vision in business. They delve into challenges of rapid growth, navigating real estate in uncertain times, and lessons from staff management. The episode concludes with Nick's best business advice and an announcement about an upcoming live event.

In this episode, Melinda Emerson emphasizes the importance of self-care and personal investment for business growth. She discusses balancing confidence and ego, the crucial role of resilience, adaptability, and innovation in business success. She highlights the significance of physical and mental well-being, work-life balance, and the unique challenges faced by women entrepreneurs. Lastly, she und...