The Small & Supercharged Podcast

Natasha Baker OBE is well known for her riding prowess, having brought home medals on her debut appearance at any Paralympics in London 2012, something added to at Rio and Tokyo. But do you know how Natasha started riding? How her attitude and focus allowed her to get to where she is today? Or why she wouldn't hold Sir Lee Pearson's medal(!)?  On this episode of the Small & Supercharged Podcast, N...

It can be incredibly overwhelming to work out where you should be on social media. There's Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube, Pinterest, Clubhouse and more emerging all the time. But where should you start? How can you decide? That's what we're talking about today. On this episode, I go through how to assess the platforms, think about your audience, work through con...

The Dodson & Horrell Bolesworth International Horse Show is just two weeks away, so what better time to catch up with Nina Barbour to talk about all things Bolesworth. Nina shares how Bolesworth came to be, from her grandfather's passion for dairy farming through to the International showjumping spectacular that is fast approaching. Nina also talks about her passion for showjumping and how being a...

As you may or may not know, I'm a #SheMeansBusiness Accredited Trainer. This is a programme run by Meta and powered by Enterprise Nation in the UK and Ireland, and I'm delighted to be able to share this training as a podcast to help you get more creative and build your brand through Facebook, Instagram... and beyond! On this podcast, I'm going to share tips and tricks around building your brand th...

Rachael aka Ray the Goth has grown a sizeable social media following on both Instagram (22.7k) and YouTube (16.1k). Despite some amazing brand partnerships, opportunities and friendships, it hasn't all been plain sailing for Ray. She's had numerous negative comments regarding her weight, her horse's condition, and had World Horse Welfare called to her horse after some trolls took exception to her,...

I'm a *bit* passionate about this one. If you're looking to grow a brand or a business in any sphere, in 2022, social media is an essential part of the marketing mix. And that applies to riders too. With social media, you have access to billions of people, fans and followers, brands who might want to sponsor you, maybe even owners who would like to work with you and invest in you, TV opportunities...

Lou Gillings, Liz Daniels and Liz Somerville, aka EquiTeam, join me on today's podcast to chat all about confidence, growing an online membership group for riders, in person events to extend the positive work the camps do, and how it all started (Lou got blamed!). The ladies chat through the idea behind EquiTeam and how the in person camps started, but also how the positivity, fun and community bu...

We all know that testimonials, reviews and endorsements are important to what we do - whether we're a product based business, a service provider, or an influencer... but how do you ask for testimonials? Or more precisely, how do you ask for testimonials without feeling really uncomfortable? This podcast should help. It's important to think about what we gain- as consumers or interested parties- fr...

Sue Williams is an incredible animal trainer... not just a dog trainer, president of the Guild of Dog Trainers, a professional behaviour consultant, TV star and more, she's also trained a record breaking llama and a display pig too! During covid, Sue started doing work online- something that she'd previously shied away from, but something that was the only option with restrictions. In addition to...

Can you believe that it's the 200th episode of the Small & Supercharged Podcast?! Since it launched, it's won an award, had close on 200k downloads, hosted a number of incredible guests telling amazing stories, and shared some tips, tricks and knowledge connected to promoting brands and businesses better, and I've loved every moment. In this episode of the Small & Supercharged Podcast, I share som...

Bronte Clare Mitchell started Femme Magazine at a time when print magazines were seeing significant drops in circulation. But with a very clear focus to provide something a bit different, Bronte created Femme Magazine and the surrounding community, which continues to grow and thrive. In this episode of the podcast, Bronte chats about starting a female focused rural magazine and her desire to share...

Are press releases dead? It's a question I get asked a fair amount, and while the short answer is no, the longer answer is more a 'no... as long as...'. That's the thing- the world has changed from the days of being able to write a press release, send it out, and then feel happy that you'd done big things in helping get your amazing new product out there. Now, you have the option to do a whole lot...

Foxy Equestrian started life thanks to a fur pom pom that the founder, Sophie Sacco, created at her dining room table! Having a passion for horses her whole life, working with horses was an obvious step, but creating a whole brand... maybe not! From a humble pom pom created from an old fur coat to a full collection of bespoke base layers, hat silks, leggings and more, Sophie talks us through the w...

How do you decide who to have as a brand ambassador for your brand? And if you're an influencer, how do you pitch to a brand when it comes to working with them? On this episode of the podcast, I share five essential questions I would ask connected to anything brand ambassador. Not only are these questions useful, but they allow the influencer to really sell themselves and share what's special abou...

Have you heard about Equilibrium Products' Golden Ticket giveaway? Well, in addition to chatting all about Equilibrium Products, new products, safety and Mikey, Laura Szuca, UK Sales Director for Equilibrium Products, tells us all about it! The podcast shares all the background behind the huge giveaway that is set to span the summer, some of the incredible prizes and great brands involved, how you...

We all know that repurposing content is a great idea. Not only does it make all the content that you create work harder and give it more chance of being seen by your audience, but it also reduces the workload from your point of view as you don't need to keep creating new content, all the time, for every new platform.  But simply cross-posting might not get the best results, as when you post the sa...

DVR Equestrian started life as a kickstarter campaign and has since produced incredible, technical clothes made sustainably, as founder Danielle Reynolds explains. Danielle designs all the clothing herself- she started making them too- and is a real authority on sustainability, recycled materials, and how we can make better choices at the same time as expecting high performance in our equestrian p...

Collaborations are a great way to promote your brand and grow your audience, and there are LOADS of ways that you can collaborate with brands, whether you are one or if you're an influencer.  In this episode of the podcast, I chat through five ways to collaborate with brands, to ensure everyone benefits and you achieve your goal for the collaboration- whatever that is.

Making money while you sleep aka passive income isn't just a dream, in fact, many people can use their skills and knowledge to provide education and services in automated ways, as Lucy Griffiths, online entrepreneur and author of Make Money While You Sleep explains. But Lucy didn't just decide to launch into the online world on a whim, and it was actually some pretty harrowing events and a traumat...

Membership groups have continued to grow in popularity over recent years, and it's easy to see why. In addition to getting valuable training, the right memberships can also provide members with supportive communities, opportunities, and the possibility of business (and maybe even life) enhancing connections too. But not all memberships are created equal. Having run the Small & Supercharged Members...

Aztec Diamond is a young brand that has made a huge impact on the equestrian industry since it launched in 2014, thanks to founder, Jordan McCabe, and her team. Jordan talks about growing her brand and how it has evolved to the provide riders with quality essentials in very wearable colours. We also chat about the really innovative side of what Aztec Diamond does in creating products that are very...

What does success look like to you? Is it all about the money, or is it about something else? In this episode of the Small & Supercharged Podcast, I talk about finding out what matters to you, not letting someone else's definition of success dictate your actions, and that all important profit vs. turnover discussion.  This podcast isn't saying it's right or wrong to have big money goals, far from...

What do you take for granted in your equestrian life? Being able to see your horse when you like? Being able to get off your horse whenever you like? Or how about in normal life? Being able to cope with loud noises or even read at speed when needed? Probably all of these and more. But that isn't the case for everyone. As Zoe Squirrell, International Para Rider explains on today's episode. Zoe was...

When you say 'no', how does it make you feel? For many of us, saying no to opportunities, to work, can fill us with fear from all sorts of angles, and can make what should be a 'no', a resounding 'yes!'. But is that a good thing? I don't think it is. Of course, the reason you want to say no has a huge bearing on this, but if you're saying yes because you feel you should, then this one is for you....

It's been a while since I recorded an interview with someone in person, but on today's episode I'm joined by my video and podcast editor (who's also my husband, but you'll probably get quite quickly!), Laurence Freeman. We all know that the popularity of video continues to surge on social media- but how can we take better videos? How can what we capture make editing easier and faster? And does sou...