The Small & Supercharged Podcast

Welcome to the first special episode of Small & Supercharged Conversations.  This episode is with equestrian/brand photographer and lifestyle blogger Sophie Callahan, Victoria Bodey who's the founder of Cirencester tack shop and gorgeous clothing range Equiboodle, and equestrian and event photographer Martha Lily Thompson. I'm lucky enough to work with these three ladies in different ways, and all...

What does 'brand' mean to you? And what does building a brand mean to you? It can feel a little overwhelming to think about your brand or building one, but I hope that this podcast will help. We often think of brands in terms of logos, colours and font, don't we? These attributes are definitely part of the mix, as they help people to identify your brand, but your brand is so much more than this. Y...

Let's talk data. We all use data to make all sorts of decisions in our day to day lives, but what Diarm Byrne, his business partner event rider Sam Watson, and the team at Equiratings have done, is allow data to influence our equestrian lives too. And actually make the stats a lot more accessible, add context, and influence key decisions around the training and safety of the world's elite riders....

Have you tried Reels yet? These little up to 15 second videos have taken social media by storm in the last few weeks - and it's easy to see why. With inbuilt editing tools, AR filters, the ability to upload pre recorded clips, and add music (well, if you're not a business account!); Reels have got masses of scope for you, whether you want to use them for fun or for your brand or business. In this...

There are few people in the equestrian industry who don't know Emily Cole. From her first sketch of Nick Skelton that went viral to more recent creations, many people have a piece of Emily's collection in their home or office. But what you might not know is that Emily was on course to be an Architect, until a sketch drawn in the small hours got shared by Horse & Hound, went viral, and Emily starte...

Are you stealing or are you sharing other people's work on social media? Of course, you're sharing, right? You wouldn't dream of stealing, would you? Or maybe you've been doing it without meaning to? The thing is, sharing properly on social media can help brands, influencers and friends, because the credit goes back to the correct person (when it's shared properly) and/or the correct permission ha...

Clare Haggas, formerly known as Clare Shaw, is a well known artist in the country space. But in addition to the most stunning pieces or art you will see on walls, around people's necks as scarves, and also as soft furnishings, Clare is fascinating. If you follow Clare on social media (and if you don't you should!), you'll know how honest this lady is about everything in her world. From being at ro...

Brand ambassadors and how to find good ones are recurring themes in so much of what I do. Getting the right brand ambassador for your brand can be HUGE, but getting the wrong one can cost you time and money... and add to your stress levels too. And more than that, it's not good for the ambassador either! So, to help you navigate the jungle that is brand ambassadors, I've put together The Brand Amb...

Have you heard of Noelle Floyd? Most of the equestrian world will have heard of Noelle Floyd the 'brand', whether as the blog, the magazine which shared the most stunning images and amazing stories with the world, or, more recently, the online training platform Equestrian Masterclass by Noelle Floyd. But what do you know about the lady behind this brand? Well, you're in for a treat. Noelle tells u...

Which one do you have? Personal, Creator or Business? These are the three types of Instagram account available on the platform, and each one is different to the other (and some are more different than others!). In this podcast, I talk through the main differences that you might want to consider when trying to decide which one you need, (hopefully) provide enough information for you to be happy wit...

Zoe Kiff, founder of Honest Riders, is well known for her gorgeous clothing designs, but at the core of Honest Riders is something even greater - and that's the drive to be sustainable. In fact, Zoe is so committed to this that it's in every aspect of what she does, from the organic cotton used to make her clothing to the Fair Wear factories used, ensuring every horse care item is cruelty free to...

Direct messages aka DMs provide us all with amazing ways to connect to people on social media, form friendships and build relationships. But these precious little messages also get abused - a lot- and that's what today's podcast is all about. When you shouldn't send that damn DM... because these are really, really important. What's more, EVERYTHING I talk about in this podcast has happened to me o...

Teresa Lewis is an artist who was ill-health retired way before retirement age due to a variety of health issues. Over time, Teresa found art to be a creative outlet that also helped her to make a difference to the people who received her pieces, improve her feelings of self worth, and later develop a business that offers both commissions and products to equestrian and rural enthusiasts. In this p...

Are you lacking a little bit of Instagram Story inspiration? Fear not! To celebrate the launch of my Instagram Stories course ( Social Supercharge: Instagram Stories ), this podcast is all about five Instagram Stories you can do this week. And it's packed with other cheeky tips too, to help you get on board and enjoy them. Instagram Stories provides an incredible opportunity to connect with your f...

Nicole Brown is a well known equestrian broadcaster working with Event Rider Masters (ERM) as a presenter, commentating at various equestrian events, and being one of the hosts on the Equiratings podcast... and on this episode she tells us all about it! From why Alice Fox-Pitt is her hero to how to pronounce her co-host's name on the Equirating's podcast, how she got into commentating, what it's l...

Building an authentic social media following is hard, isn't it? You have to keep showing out, creating content, engaging... the list goes on. But is there an easier way? A fake way?! As you'll probably know, you can buy followers and likes on the different platforms, but in this podcast I use this as an example of why a fake following is worth very very little, and why it's SO much better to seek...

Ben Atkinson is part of Atkinson Action Horses, a family business that is known for the most incredible range of highly trained horses and ponies that are used for films, TV and live events. As the business name suggests, Ben's horses and his training focus on action... and if you've seen a display or follow Ben on Instagram (and if you don't, you should!), you'll have seen Ben doing... well... wh...

Hashtags and tags can be a great way to get your content discovered, find new likeminded people, help small businesses you love, be part of a movement... and even find the solution to a problem! But how do you use them? Today's podcast is a speedy guide to hashtags and tags, to help you use them well for maximum benefit. We talk all about hashtags - from their function on the different platforms t...

Kate Lewis, who you may know better as Blob The Cob on Instagram, has a huge social media following on Instagram and YouTube, showjumps, coaches and produces horses... and on this podcast she tells us all about, well, everything. We talk about why her account is Blob The Cob, growing a social media following, how it all started, and what she shares on social media. But one HUGE topic we discuss is...

I can't quite believe that we're over 100 podcasts now - how did that happen?! To celebrate this, I wanted to share a couple of snippets from your top three podcasts. And they happen to be from Gracie Tyte (aka Pony Nuts), Olivia Towers, and Megan Elphick (aka Elphick Event Ponies). In this podcast, I share two snippets from each of these podcasts that I love - I love all the podcasts I put out (I...

Abi Lyle is an International dressage rider who's well known for her amazing Instagram Stories, equestrian achievements, coaching, Britney knowledge... and she has the most beautiful accent too. In this episode she talks about being an influencer (and how that title makes her feel!), boundaries between work and home life, mindset and competition nerves and some amazing tips to manage these, her #d...

I've been working from home for about 10 years now, and even though I'd like to think I've earned my stripes on that level, I think it's fair to say that this kind of working from home is new to me and everyone else!  In this week's episode, I share a load of tips to help you not just survive, but thrive when it comes to working from home. I want you to listen and feel like you're not alone (becau...

Esme Higgs, also know as ThisEsme, is an equestrian influencer and then some. With a combined following of over 500k across YouTube and Instagram, Esme is popular with brands, events and federations alike. In this episode, Esme talks about how it all started and what her YouTube channel has grown to be. We talk about opportunities, what it's like managing and growing such big platforms, riding Bad...

Can you believe that we're on episode 100 of the Small & Supercharged Podcast?! A HUGE thank you for all your support. It means the world to me. On today's 100th episode, I chat about what I've learnt from doing 100 podcasts. It's a must if you're thinking of starting your own podcast or you're keen to get the behind the scenes scoop on how the podcast comes together - from batching to booking gue...

Have you ever met someone whose Instagram handle is just their first name?! Well, today, you are! Lucy Earl, also known as Lucy Bella Earl, English with Lucy, and simply @lucy on Instagram talks all about social media, YouTube channels, being an influencer, and transitioning a following to country lifestyle. Lucy has grown her YouTube channel from zero to over 3.4 million in a very short space of...