THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver

One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”. So often the reply is “well, I guess it’s three then!” The framework for building up your content output takes into account all the key parts of a customer journey, and makes sure you’ve got all your bas...

Welcome welcome welcome! This is the very first episode of CONFIDENT CONTENT, a podcast designed to help you become more confident in your content marketing Confidence allows us to be generous with our content. It doesn’t pull on people’s feelings in a way that makes they feel they’ve been grabbed by something slimy. It doesn’t need to shout what we do over and over again. And it doesn’t hide away...

Welcome to CONFIDENT CONTENT.  Are you a small business owner looking to create marketing content with confidence? Well, this is just for you! Welcome to "Confident Content," the podcast that provides small business owners like you with the training and support you need to become a pro at content creation. I'm Rachel Klaver, a content marketing coach, and I'm here to guide you every step of the wa...

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com It’s been a few weeks since I dropped a Wednesday podcast - the short weeks and a fully booked workload has been messing with me! I’ve also been thinking a lot about what I want to share that would help you develop, as I develop this new book of mine I’ve been digging deep into mindset and wondering...

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com So I’ve decided I’d like to take you on a journey to help me with my next book So far it’s titled “You’ve Never Killed a Man With your face” But sometimes when you write a book you realise it’s not got enough legs, or concepts to make it into something book sized. Sometimes you write it and you real...

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com oh you get Rachel Rantypants this week This is a common moan that normally only Rod (my husband and business partner) gets But I know I need to share it… I teach the ARMED model of content creation It’s got five steps ABSORB REFLECT MODIFY EXPRESS DISTRIBUTE I talk about it in my book Be A Spider, B...

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com Money mindset Here’s some things that tell me you’ve got money mindset issues: * You feel like you're having to justify your value to others * You don’t pay your suppliers on time/ at all * You would rather discount than get a NO. * You tell people your value, but you know you’d go lower in an insta...

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com This week I wanted to share with you my own learning and development based around another part of my Be a Spider, Build a Web book. So like normal, I’m going to read out a portion of the book, then talk about what I now teach and how it’s evolved. It doesn’t mean that the words I wrote are defunct....

This is a free preview of a paid episode. To hear more, visit hellohumanbyrachelklaver.substack.com Hello there! This is our first week of the new Wednesday format - and it’s a private podcast especially for you - on a marketing insight or idea that is related to content marketing (this is for paid subscribers only) It’s also often going to have an excerpt from my book, something that’s evolved in...

There’s many things I love about our topic today, and today’s guest. Bayley Hughes started Brain Play because she could see that there was a gap between what teachers felt confident teaching, when it came to STEM related topics such as robotics, and programming for young learners, and what children wanted to learn.  So she started to run afterschool programmes in several schools, with tutors who w...

Is the fear of meanies, trolls and haters holding you back on using social media for your business? Or even worse - preventing you from showing up with confidence for your business?   I want to help you turn that fear on its head.   I used to be crippled with fear. I was bullied as a teen so was super sensitive to negative comments, and then mixed with my ADHD rejection dysmorphia, a fear of being...

  There’s something about a beautiful coat. Finding the perfect coat for you can transform your outfit into something stunning.  In 2019 Claire launched Velma and Beverley, a bespoke coat and jacket company becoming known for its’ bold use of colourful wool and the option to select a cotton lining that bests fits your own personal style.  The ability to showcase New Zealand wool, and then create a...

I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact.    There are some who believe that this is the...

The first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed until I fessed up that I’d been “watering down” our meat with a dehydrated vegetable mince look alike.    That of course was exactly how Debbie and her husband Nigel had imagined...

One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it.  Email is a great example. Everyone has an idea of what frequency of email is ok, but it’s generally far less than what is actually ok! However there are some marketing tactics that go on that are not good for you, your brand or your busines...

When Thunderpants started almost 27 years ago, selling comfortable underwear first in Nelson, then nationally and later internationally, it was like most other clothing companies. There was a woman’s range, and then later a men’s range.  Sisters Sophie and Josie have seen many changes in what people have bought, and who’s buying. While hipster briefs were the most popular for years, ultra high wai...

Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come. That is simply not true. Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and peo...

If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage.    One of the biggest differences between a marketing strategist and a digital marketing strategis...

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.   I have gotten better. But this year I discovered that my decision to self publish my book Be a Spider, Build a Web was a far bigger task th...

There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on.    Because I work with small business owners on marketing, I take hours a week to learn and stay updated. But with taking off a few weeks in July, I managed to miss one of the bigg...

I’m getting older (aren’t we all!) and often get super frustrated when trying to find clothing, and skin care that is targeted to me, but uses younger faces and bodies. I want to see things using my type of skin. Or my type of body. I first heard about our guest Gemma Ede’s range Conviction when someone I love following on Instagram - Emma John, talked about how she was using the product on her sk...

I’ve got a particular love for family run businesses because we’ve got one ourselves! So when I heard that Fiona from The Damson Collection was now working alongside her son in her business, I really wanted to find out how that dynamic works.    Fiona was an editorial and commercial photographer for twenty-five years, until she had to find an alternative income after losing her ability to see with...

I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pitch (with a promise of the good stuff if you stay and listen, only to find the “good stuff” was the fourth bit of fluff)   I’m a huge believer in the power of using webinars t...

Our guest today, Vanessa Victor has a saying. “Once you’ve met a Neuro Divergent person, you’ve just met a neuro divergent person.” What that means is that the way a neuro divergent brain works will present itself differently in everyone.  With between thirty to forty percent of the population considered to be likely Neuro Diverse, and the fact a neuro divergent person is more statistically likely...

While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this w...