THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver

In this episode of The Small Business Owner Podcast , I sit down with Bibi, the founder and designer of Mad Nomad, a New Zealand-based, made-to-order clothing brand focused on sustainability, ethical production, and inclusive sizing. Bibi shares her journey from personal styling to launching her own brand, the challenges of small-scale fashion production, and how she creates clothing that evolves...

Emma asked me at the end of this “Why didn’t you ask me more about how I built my business?” and I said - because this topic of working parents is so important whether you are in a role, or own a business…. and part of MY joy is allowing that conversation to go where it’s supposed to go. So this episode is about parenting and work - I hope you enjoy it! The Small Business Owner Podcast Episode Thr...

The Small Business Owner Podcast: Episode 2 - Choosing to Focus with Renee Joblin, Joblin Engineering Introduction Welcome back to The Small Business Owner Podcast . I’m Rachel Klaver, and in this episode, I’m chatting with Renee Joblin from Joblin Engineering. Renee’s story is one that many of us as small business owners can relate to—the challenge of balancing more than one business and the diff...

Look this is indulgent of me I already have a podcast - which is relaunching this week (PLEASE LOOK OUT FOR CONFIDENT CONTENT THIS FRIDAY - ON ALL GOOD PODCAST PLATFORMS) But I want to talk to small business owners and ask them questions And I want it to be manageable. And not use my podcast editor so I have to justify the expense etc… And do it in a way that means if I miss a week - I miss a week...

One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time And while it’s happening you still might need to get some leads today. Every time I’ve started a business I’ve had to do some cold calling, or networking to drum up initial leads. It’s hard work! But it works, and that work helps make it possible for me to grow m...

Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and show them how you can solve that all for them Join me and my coaching client Kate Ryan as we walk through...

Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s still true.  However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business owner In th...

If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week. (This is a short and sweet episode and you’ll catch me again in the New Year.) I used to do all the wrong things over the holiday period to...

One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close to your core passions and where you want to go - because failure suddenly feels more personal. That’s w...

our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to try. I’d love to know which ones you give a go. If you’d like to let me know how you’d find the podcast,...

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, loo...

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss. Yes you might need to get over the block of talking to the camera. You might also need to get over the block of “will anyone ac...

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence.  (This feels weird saying on the show notes of MY podcast!) Confident Content is my third podcast. I now feel like an old hand at it - and I still am astounded at the positive impact i...

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash? I’ve got you! Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social media if they have an email list Which is why it was so important to help my client Anj Young with her...

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address. I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someo...

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look f...

If there’s a weak area in my content marketing, it’s likely to include hashtags.  I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience.  And while we all need to think about the images we use, and making sure our content is captivating, hashtags can give us that extra icing on the cake when it comes to rea...

In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like? In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if you’re listening near Rolleston in Canterbury NZ.  This small but awesome firm’s focus is being the mo...

One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us.  While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them.  We’re looking at twent...

Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we work out how to set up her account up right, what she’s got to do before she starts, how to make it an account that’s working for her business, what sort of content she needs to make, and generally as m...

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” So today I’m working with my client Julie from Thinking Caps in a live coaching session to help her (and you) work out how to choose a great topic, what the structure of it needs to be like, how to or...

We’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode) In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine. We need to make sure when someone notices us, they stick around. This means our bio needs to be clear, a...

We’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketing In this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you (we’re covering that stage in the next episode). Our content needs to be good enough for them to see we’re worth a fo...

  We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards.  We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have. If you have stopped expecting big things from your content marketing, if you’ve stopped having goals and targets to hit in terms of leads and sales from your content, then th...

Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing. We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that misconception that emails are just lost in the sea of an overflowing inbox. I'm excited to share how we can e...