The Small Business Big Marketing Podcast with Tim Reid

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post...

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneerin...

From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first...

Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me...

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll...

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the...

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how h...

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The p...

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the...

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementa...

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of...

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a g...

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the busines...

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he cre...

This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from acco...

If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show! The post 203 – How to become a travel blog...

This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’...

It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer fro...

It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extr...

When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on. My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 busi...

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episod...

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses la...

A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsource...

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram follower...

Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize...