The Small Business Big Marketing Podcast with Tim Reid

Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand. “If your only reason for doing s...

Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal ? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has ma...

As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion?  They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious bu...

Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them...

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to mult...

Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of femini...

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s crazie...

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jen...

When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated...

Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never l...

Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people’s racing teams, to starting h...

Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he cou...

In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She’s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends two days a week in the classroom. Plus you’ll discover the importance of a...

In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you’ll discover why and how to claim your Google My Business page. Plus I’ll give away some prizes to some motivated small business owner...

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and th...

Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decisio...

Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins ! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watche s and boutique sneaker brand Athletikan . He loves the hustle of business, and is working hard at perfecting a launch strategy h...

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discove...

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and the...

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community ser...

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George . Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, work...

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger pictu...

If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to  building a serious toy empire, and has his mind set on buying his first house (of may) i...

Having interviewed hundreds of successful business owners , I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to...

If you’re a business owner still trying to manage customers with spreadsheets and diary entries, then you’ll love this chat I have with Salesforce’s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce ) ensures you create amazing customer experiences. Plus I’ll show you how to create an effective voicemail greeting and we revisit a past e...