The Slice

In this episode of The Slice, I sit down with Kat Morga, owner of Adventure Smarter, about her journey from starting a travel agency as a side hustle to making it a full-time business. Kat shares her mission to create authentic travel experiences, the importance of downtime for entrepreneurs, and the challenges of balancing travel with business. She discusses the value of community and networking,...

In this episode of The Slice , I sit down with Emily Brown, founder of EE Brown Leatherworks, to talk about her incredible journey from side hustle to full-time entrepreneur. Emily shares how a creative spark (and a game-changing call from Birkenstock) launched her leather artistry into a legit business. We dive into everything—from educating a market that didn’t even know leather art was a thing,...

In this episode of The Slice Podcast, I, John Dirugeris, interview Sarah Adair, the owner of Social Bliss Events, a luxury event planning company. Sarah shares her journey from starting her business in 2013 to overcoming challenges, the importance of delegation, and the lessons learned along the way. She emphasizes the hard work and dedication required in entrepreneurship, the significance of buil...

In this episode, I chat with Natalia Garza about her story of upbringing, her desire to launch a photography business, and the struggles and emotional aspects of starting a business in high school and carrying that through college.

Welcome to the NEW Slice, a podcast sharing the stories, struggles, and successes of entrepreneurs no matter the age, duration, or industry.

Welcome to the first episode of The Slice hosted by John Dirugeris, Founder and CEO of VAW Media. This episode comes from a YouTube Video about the best way to gain true attention and growth on social media in 2024. By the end of this video, you will learn what SOVCAM is, how it works, why I recommend it, and if its the right strategy for you. - What is SOVCAM - How to create a SOVCAM strategy - W...

In 2023, advertising on Facebook and Instagram continues to be an effective strategy for businesses to reach a large audience and drive sales. Despite the platform's reputation, advertising on these social media sites still provides unique benefits such as targeted advertising, access to valuable data insights, and the ability to reach a massive audience. However, it is important to note that adve...

Welcome to my podcast! In this video, I discuss these 5 trends that I am seeing and my agency is seeing when it comes to social media in 2023. 1. Video content is going to rule social media 2. LinkedIn Content is a great awareness play 3. YouTube Long Form Videos and Shorts are great opportunities to get more eyeballs on your business 4. TikTok is turning into Google 5. TikTok Advertising is the b...

In this episode, I dive into, and solve, 4 marketing statistics that business owners who are putting out any kind of marketing messages should fear.

In this episode, I dissect the LGA Method, or the Learn Grow Achieve Method of life.

Here are five actionable steps you can take today to start posting on TikTok. TikTok has become one of the leading if not the leading social media platform on social media and you do not want to miss out on this underpriced attention.

I recorded this on my way to Talladega for the Nascar Cup Series race, and I discuss solo trips and how underrated they are!

In this episode, I discuss how adversities you will face in life can actually set you forward in life. Silver linings are key to growing and learning no matter the adversity or setback you face.

In this episode, I talk about the importance of using cold traffic sources in your marketing. Whether this is Facebook/Instagram advertising or Tik-Tok advertising, using cold traffic sources can be the key to unlocking interests, demographics, psychographics, and aspects of your audience that you did not know about before that can boost your sales. If you have any podcast topics or need help defi...

Good morning, good afternoon, good evening everyone. Customer personas are essential for your business's growth and your marketing's success. I discuss Rick, the mock customer persona that I will walk through with you throughout the podcast, as well as some bonus tips for business and sales success towards the end. If you have any podcast topics or need help defining your customer persona, feel fr...

Social Media is here in 2022 (obviously) and there is no doubt that social media can drive business results, but there are questions to be answered about each platform, and the best platforms for you and your business. What platforms will drive the most business results? What platforms will drive the most attention and new awareness? Which platforms have the best ad platform? Which platform is the...

You've heard all about TikTok, and how young teens are dancing, how the platform is so young that there's no point for a business to be on there, and that "those people won't buy." In this episode, I discuss how to advertise on TikTok, the 4 aspects of a successful TikTok ad, and budgeting!

In the Catch-Up Series, I sit down with current and old friends to discuss what they have been up to in life, where they are headed, and discuss things that are relevant to their world. Michael Langreck is a graduate of Belmont University in Nashville, Tennessee with a degree in Finance. His entrepreneurial talents as well as his skill of numbers have driven him to a place from a corporate job to...

In this podcast, I discuss the challenges of Entrepreneurship, as well as the benefits. There are many benefits and challenges to entrepreneurship but in the end, I have found that it has been one of the best decisions I have made up to this point. I discuss challenges such as patience, rejection, failure, and others. Some of the benefits that I discuss are fulfilling work, freedom, growth, and mo...

In this episode, I discuss how you can create 25-30 pieces of content from one piece of macro content. Creating social media content can be daunting, but it can be done in an effective way! It's called creating one macro piece of content (podcast, blog, etc.) and turning into bit sized pieces that hit one main point within that one macro piece! If you are someone who is looking to grow your social...

In this episode, I talk about how to win in business in 2022 and beyond with storytelling. I dive deep into my five to six main points on how to grow your following as well as invoke action and emotion within the people you are trying to reach with your social media content. If you are someone who is looking to grow your social media following, looking to produce more content on social, maybe even...

In this episode, I discuss the following topics on how to develop an exercise routine and what I have learned through trial and error about when to go to the gym, and what the most important aspects of going to the gym are.  I will discuss: - What do you want to achieve when you work out - What obligations do you have - When can you work out  - How far is your gym, and factor that into t...

In this episode, I am going to discuss the difference between a feature and a benefit. Why is this crucial for your marketing success?  Features don't sell products, benefits do. People focus on how their lives will be better with your product: the benefits. If you love entrepreneurship and want to learn some of the latest marketing knowledge to grow your business, follow me on Instagram , Ti...

In this episode, I talk about which social media platforms you should use in 2022 for a B2B entity. Some of the platforms include LinkedIn, TikTok, YouTube shorts, and Instagram reels.

Hey business owners and friends! Instagram announced that they are going to reintroduce the chronological feed as an option for your account starting in the beginning of 2022!