The Six-Figure Doula: For career birth workers building sustainable, high-income businesses

Struggling to attract more doula clients? You don’t have to do it alone!  In this episode, Erica Arsenault and I expose the power of referrals and community connections. We talk at length about how the right relationships have the potential to fill your calendar faster than any other strategy.  Tune in to learn how to build a strong local network, create mutually beneficial collaborations, and tur...

Why No One’s Booking..And How to Fix It NOW You’re showing up, posting, engaging… yet your inbox is dead.  Sound familiar? It’s not a “you” problem, it’s a strategy problem. In this episode, I’m breaking down:  🔥 Why your audience isn’t inquiring (spoiler: it’s not about price).  🔥 The 3 mistakes keeping you invisible, and how to fix them.  🔥 How to make your brand SELL every day, before the sa...

If You Don’t Address THIS on a Sales Call, You’re Losing Business, Doula You’re passionate about supporting families, but when it comes to sales calls, something feels off..  Why aren’t more conversations turning into clients?  Here’s the truth: If you’re only talking about your services and not addressing the emotional why behind a client’s decision, you’re losing business! In this episode, I&apo...

Follow-Up Like a Pro: How to Clone Your Best Salesperson (Hint: It’s You) Most sales don’t happen on the first conversation..so why do so many entrepreneurs give up after one or two follow-ups?  If you’ve ever worried about being too pushy or annoying, this episode will shift your perspective, fast!   I'm breaking down why follow-ups are the secret weapon of top sellers,  how to approach them...

Is an Authentic Sales Script Even Possible? When you hear “sales script,” do you cringe?  Does it feel robotic, pushy, or inauthentic? You’re not alone.  But what if a script wasn’t about memorizing lines or pressuring people, but instead, a framework to guide real, meaningful conversations?   In this episode, I'm breaking down how to sell without feeling salesy, why selling is actually servi...

Feeling drained by social media? You’re not alone. In this episode, Andrea Haskins and I talk about how to take a social media detox without disappearing completely. Learn how to shift your mindset, set boundaries, and rediscover joy in content creation. Whether you’re a content creator or just feeling ready to throw in the towel on all things social, this episode will help you fall back in love w...

Wondering how to handle price objections without feeling  hella awkward? Let’s be real, doula..price objections can feel like a gut punch.  But what if I told you they’re actually an opportunity?  In this episode, I'm flipping the script on objections and showing you how to handle them with confidence, empathy, and zero nerves.   Tune in NOW to learn:   ✨ The #1 mindset shift that turns obje...

Does the thought of hearing “no” in a sales call make your stomach churn? You’re not alone! But it’s time to change the narrative.  In this episode, we dive into how to overcome the fear of rejection in sales and turn it into an opportunity for growth.   Join me as I share:   - How to reframe rejection as feedback, not failure   - Why normalizing "no" is the key to more "yes"  ...

Struggling to turn consultations into booked clients? In this juicy episode, discover why chasing a ‘yes’ might be holding you back.. AND how to use sales psychology to build trust in your sales conversations and consults. Transform your consultations today with 3 simple strategies I share in this episode: -Stop chasing "yes" -Reframe questions -Lean into the silence I break all of this...

Doula, are your consultations falling flat? If you're walking away from new client interviews feeling like it went well, but then you end up ghosted.. You could be making some mistakes that are costing you clients. But don’t worry, I’ve got you covered (they are fixable)!  In today’s episode, I’m breaking down the 5 most common mistakes doulas make on sales calls. But here’s the best part: I’...

In this powerful episode, I sit down with Kaely Harrod—doula mentor, and passionate birth worker. Together, we dive into one of the most pressing topics for doulas: **charging your worth** and overcoming the mental blocks that hold so many back from embracing a healthy money mindset.   Kaely shares her journey of growing a successful, sustainable in-person doula business, offering practical strate...

5 Things That Have Sharpened My Doula Sales Skills (And Will Work For You Too!) I've got 5 daily habits that have boosted my sales skills more than anything else - and I'm sharing all of them in this episode. Confidence isn’t just about showing up boldly on Instagram or nailing sales calls—it’s about embodying self-belief in every room you step into and every space you occupy.  In this e...

Why Tracking Your Sales Data Helps You Sell Better—and How to Start If you’ve been feeling stuck, winging your sales strategy, or wondering why your birth and postpartum bookings are all over the place, this episode is for you.  I walk you through:   ✨ Why tracking your data matters (hint: it’s your business’s secret language).   ✨ What to track so you can see patterns, celebrate wins, and adjus...

Ever been on a sales call where everything seems to be going great… until you hear those dreaded five words: “I need to think about it”? You’re not alone, and here’s the truth: those words don’t have to derail the conversation.  In fact, they can be an opportunity to deepen trust, provide clarity, and turn hesitation into a confident yes. In this episode, we’re breaking it all down: ✨ Why people...

Is your scarcity mindset holding you back? You know, that little voice that says, “There aren’t enough clients,” or “No one will pay what I’m worth.” If you’ve ever struggled with those thoughts, you’re not alone—but it’s time to flip the script.   In this episode, we’re diving into how to move from a place of scarcity to abundance. 🎧 Tune in and learn:   - Why scarcity mindset keeps you stuck an...

The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads. If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy or annoying. But here’s the thing—following...

In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline. Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients. I’ll walk you through the four stages of an effective pipeline— Awareness, Engagement, Nurturing, and Conversion— so you can build a path th...

Ethical Selling for Doulas- My Top Questions to Ask In Every Client Consultation Ever feel a little cringe when it comes to *selling*? If the word alone makes you want to run the other way, you’re not alone. But what if selling could actually feel… compassionate? In this episode, I’m breaking down how to make sales conversations feel less “salesy” and more *soulful* by asking three powerful questi...

Are you ready to make a real impact in your doula business? In this week's episode, I’m diving into one of the biggest keys to success: Understanding your target audience and marketing your services effectively. If you’re tired of blending in, feeling like you’re speaking to all mothers, but connecting with zero—this episode is for you . We’re talking about stronger connections, increased rel...

Why Most Doulas Are Struggling to Sell Their Services Online In this episode, we’re diving into the biggest challenges doulas face when trying to sell their services online. If you’ve been spinning your wheels and not seeing the results you want, you won’t want to miss this! Here’s what we cover: The #1 mistake most doulas are making in their messaging (and how to fix it). My favorite exercise tha...

Authentically You: The Key to Avoiding Doula Burnout In this episode, I reveal the often-overlooked secret to avoiding birth worker burnout: showing up authentically.  Many doulas find themselves overwhelmed by the constant pressure to sell their services, leading to exhaustion and a decline in quality content. But what if there was a way to work smarter, not harder? Tune in to explore how buildin...

Turning Trauma into Triumph, Birth Business Branding Power If you're feeling like the doula market is super saturated online, you need to listen to this episode- where I reveal my number one strategy for standing out. I explore the powerful concept of using your personal experiences to connect with your birth and postpartum clients on a deeper level. Discover how sharing your vulnerabilities...

Are you a doula looking to build a thriving online birth business?  Discover the power of self-reflection and how it can level-up your online brand.  In this episode, I'll dive deep into the misconceptions surrounding brand development and explore why it's essential for your success. Key takeaways: The importance of self-reflection: Discover why self-reflection is the foundation of your...

What happens when your internal critic, perfectionism, gets in the way of you moving the needle in your doula business? In this episode, I expose how striving for perfection used to hinder my ability to be present, authentic, and creative. I reveal my #1 hack for breaking free from the chains of perfectionism, and the benefits of letting go. I also get super vulnerable about my first-ever launch,...

Are you feeling stuck in your business? Struggling to attract new clients and hit your revenue goals? Today, we're diving into a often-overlooked aspect of entrepreneurship: holistic brand development . Discover how this powerful tool can help you break through plateaus and achieve the success you deserve. If you learn something new and you're fired up to go implement it- do me a solid a...