The Simpler Business Podcast with Marissa Roberts

Consistent, helpful content is the key to growing your business online.  It’s how your ideal customer gets to know who you are and how you can help them, it’s a fantastic way to prove you know what you’re talking about in your industry, it shows people what it would be like to work with you, and it encourages them to take that next step - to book in for your service or buy your product. So wh...

I’m back after my 2 week cruise to New Zealand!  It was wonderful.  I thought I’d share what it was like - what I did before I left so the businesses would still run smoothly while I was gone, what it was like during the trip, and what it was like to return to regular life and business after it.  x Marissa  --- Mentioned in this episode: The Simpler Business Mastermind   -...

This episode is for you if you’ve ever had thoughts like: ‘What am I doing wrong?’, ‘I feel like an Imposter!’, ‘What if this won’t work?’, ‘Am I good enough?’  If you feel irritated, frustrated, ashamed, guilty, undeserving or overwhelmed as an entrepreneur.  If you’re not yet making the amount of money you were hoping for, if you don’t have enough clients yet, or you worry that your of...

You may think that branding is only relevant for large corporations with a huge customer base, but that’s not necessarily true!  Branding for all businesses - big or small, product, coaching or service based - is important because it plays a huge role in helping your potential client or customer decide whether to buy from you.  Your brand is a reflection of the experience people will hav...

You started your business so you could do what you LOVE and do it on your own terms.  How’s that working out for you so far? Because when Marissa first started her original business at Beautifully Organised, she spent some time doing what she enjoyed, but she also had to spend a lot of time trying to find her next client, and the one after that, and the one after that.  With a service ba...

For a lot of entrepreneurs and business owners, email marketing feels like just another thing on your to do list, and when you get busy, consistency with your emails tends to be one of the first things that slides.  What a lot of people don’t realise is, if you’re looking to scale your business, emails can do a ton of the work and the selling for you - so it really needs to be one of, if not...

What does it take to build a million-dollar business? It’s a number that feels like a leap to many of us, but there are more and more entrepreneurs hitting and surpassing the million-dollar mark every year and that’s got me wondering: What do they have in common? Does it come down to the industry? The type of product or service you offer? Is it your pricing, your ability to scale, or simply confid...

Want to simplify how you run your business? Get it out of your head and into a system.  Your project work, To-Do list, SOPs, content calendar, launch steps, swipe files, and more can all be housed in one system instead of across various apps and software, making it easy to store and find everything you need in seconds.  This is so handy when you want to manage your time and boost your pr...

Is it possible to be profitable while you grow your business?  A lot of entrepreneurs and business owners expect slow growth and not much revenue in the first couple of years of running their businesses because that’s what they hear over and over again in the media and on socials. People’s hard slog that they did for the first 12 - 24 months of their business, the struggle story before they m...

At first glance systems and processes might not seem like a very exciting topic, but you'll be so glad you tuned in today to learn more about them because they really are the key to long-term success in your business!  We think of systems and processes as “important things that big companies have” but they provide a good foundation for ANY business whether you’re in your first year or two run...

Remember when you first started your business and how excited you were to set your goals and plan out your business model, your offers, and your marketing strategy?  Then you got busy with the day-to-day running of your business and suddenly you were in the thick of it. Proposals, onboarding, project work, handling the little things that pop up unexpectedly and seem to need your attention rig...

It pays to prioritise actions in your business that generate revenue so that it can be more profitable and scale more easily.  When you have more money coming in, it’s easier to outsource some of the behind-the-scenes work in your business and free yourself up for the stuff you enjoy doing and the parts of your biz that specifically need YOU.  It’s a very simple concept - if you want to...

Have you ever felt this way?  “I’ve got so much to do and not enough time to do it”   “I’m busy all the time but never seem to have anything to show for it”   “I can’t afford to slow down”   Most of us have at some point, especially in the first few years of being a business owner or entrepreneur.  In this episode, Marissa shares a little insight into changi...

What’s the perfect type of offer?  High ticket offers mean less traffic and leads needed to hit your sales goal.  Low ticket offers mean much easier conversions.  Both have the potential to bring in unlimited passive income.  Both can work as a “set and forget” income stream.  So which should you choose? In this episode, Marissa talks about choosing your offer type to alig...

Would you like your content to reach more people, build awareness for your brand and position you as an authority in your niche?  One way to do that is to repurpose your existing content.  Now, this is not a new idea.  Most entrepreneurs, creators and businesses with a social media presence have already heard of repurposing content.  So why don’t most of us do it?  The sho...

Don’t have a product or service of your own to sell? Affiliate products are a great way to add passive income to your business. Passive is the keyword — you can make affiliate sales by regularly promoting products on your socials, but another great option is to add set and forget strategies to your marketing, for more income and more freedom. Here are 3 set and forget ways to increase your affilia...

Scaling your business. We all want to do it, but not many of us take the time to really think about what that looks like, what actions need to be taken to do it, and how our business will change as a result. When most entrepreneurs and business owners think “scale” they imagine their business growing by leaps and bounds, and lots of money coming in… wonderful! But how do you actually manage that g...

You started your business because you love what you do. But no one told you you’d need to be a marketer as well as a business owner to actually make money! And that part… kinda sucks. We all know that if we want our business to be a business and not a hobby, we need to make sales. We need to make an income. But if you’re not naturally good at sales, this can be a real sticking point. It’s hard to...

An online course is a fantastic passive income option to add to your business model thanks to its unlimited potential to scale without a lot of upkeep outside of initial setup and the occasional update.  But it’s not enough to just create your course and sit back and wait for the sales to roll in, you need to tell people about it and encourage them to buy it!  This is where a lot of us t...

Are you a course-a-holic?  Do you find yourself buying online courses and not finishing them?  Have you ever bought an online course, only to discover you already knew the content?  Have you ever bought an online course and let it sit on your virtual shelf?  If you have, you’re not alone.  We love online courses, both as consumers and creators.  But there are only so...

Want to make more sales from your emails?  First, you need people to open and read them.  How many emails do you have in your inbox right now?  How many have you opened today?  There’s likely a ton still marked “unread” that you haven’t got to yet (and probably won’t get to later either), and the same is true for your potential customers.  As an online business owner, the...

Getting testimonials is something a lot of entrepreneurs, business owners, and service providers procrastinate on because it feels awkward to ask for them. Mindset blocks can come into play and hold you back from asking for testimonials, but it’s worth pushing through them because more testimonials mean more know, like, and trust with your potential buyer, making sales much easier. Marissa’s favou...

We are all about finding easier ways to do things, and systems and processes have been a game-changer in both of Marissa's businesses. They help save time and effort, and it’s a real confidence booster to not have to "wing it" at work! Systems and processes also make tasks really easy to delegate, which will free you up even more. Tune in for a quick run down on Marissa's approach to using systems...

Do you love hearing about other entrepreneurs' daily routines? We find it interesting, inspiring, and motivating to see just what somebody else gets up to during the day and how they make it work for their business and their life. In this episode, Marissa shares her typical routine on a work day! ------ Enjoyed this episode? Please subscribe, rate, and review us on Spotify , Apple Podcasts , or yo...

We put a lot of pressure on ourselves when it comes to goal setting. At the start of every year we set goals for the next 12 months.. and most of us give up within days. As entrepreneurs, we have big goals in mind for our revenue, profits, income, and also for our lifestyle. Are your goals motivating you to take action, or are they giving you imposter syndrome and holding you back? Goal setting wo...