The Core
The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
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Episodes
Disney Plus Marvels With Top Subscriber Spot 13.05.2022 5:27
The crypto pitfall is reoccurring every other day. The instability is so much so that your investments in the so-called volatile crypto currencies can lead you to a game of losses. In other news, we know more about Disney Plus knocking down Netflix by tak
Gum Is Not Sticky Enough For Mondelez 12.05.2022 7:13
Mondelez is chewing over the future of Trident and Dentyne amidst the fall in demands. Your old favourite chewing gums will soon be out for auction in the West. In other news, we discuss how big tech cos are gearing up to dominate the internet in the Afri
Batman Bruises Joe Rogan’s Supremacy 11.05.2022 6:00
Hear us out! “Batman Unburied”, the podcast based on the popular caped hero has now officially knocked down Joe Rogan's podcast to take the top spot on Spotify. In other news, it’s a ray of hope for the food industry in the post-pandemic recovery times. T
All Work And No Play For TikTok Workers 10.05.2022 6:06
In today's episode, we talk about Razor Group, a German firm that is preparing to put its best foot forward in the Indian market by following the example of Thrasio in the rollup startup industry. In other news, we take a look at TikTok employees' strenuo
Fortnite Sneaks Back Into iPhones 09.05.2022 6:21
Good morning listeners! We are back from the weekend and we've got an interesting lineup for you. For starters, Fortnite video game is back on Apple store and even available for android users. In other news, India has now become third largest startup ecos
Are You Still Watching IPL? 06.05.2022 5:59
In today's episode, Farheen talks about the declining IPL viewership. With Mumbai and Chennai being at the bottom of the table, it's not help the cricket saga either. In other news, we discover that home appliance prices are rising. It's not good news, giv
Climate Change Is Coming For Your Tadka 05.05.2022 6:22
In today's episode, Farheen Khan highlights the possible price rise of cumin. So brace yourself for a jeera-less tadka in your food. In other news, she discusses America's landmark case - Roe v. Wade. Following a leak, it was discovered that the US Suprem
SRK Means Business 04.05.2022 6:24
The King of Bollywood, is looking to invest $30 million in a cricket stadium in the US. He wants to invest in more sports business venture is to bring Knight Riders under the limelight. Although, this is not his first investment, SRK has been quite the en
The Heatwave Is Here 02.05.2022 6:04
In this episode of The Signal Daily, host Farheen Khan talks about how using your most preferred VPN in India may have just gotten a tad tricky. For the main story, we focus on the unprecedented heat wave and a spike in covid infections in India at the s
Can ONDC Change The Game? 29.04.2022 15:41
It looks like WhatsApp is experiencing FOMO. The instant messaging app now wants to take over the payment services sector in India. In its latest move, WhatsApp has introduced cashbacks. In other news, Farheen Khan discusses about ONDC and what are the
Netflix Is Banking On Anime 28.04.2022 5:57
In this episode, Farheen Khan takes us through Netflix's new deal with Studio Colorido in Japan. This collaboration will reportedly help the streaming platform gain some subscribers in the Asian region. In other news, we've learned that India's dream of
It's Elon's Twitter! 27.04.2022 6:09
In this episode Farheen talks about e-commerce going offline. Even Facebook's parent company meta is opening a physical store to sell its gadgets. For deep dive she discusses Elon Musk dealing a deal with Twitter. The deal has been accepted at $44 billi
India's Workforce Is Shrinking 26.04.2022 6:15
In this episode, Farheen takes us through two interesting stories. To begin with, Indians, particularly women, do not appear to be interested in seeking employment opportunities. There has been a decline in the total workforce participation in the last fi
The EV Battery Explosion Crisis 25.04.2022 7:30
On this episode, host Farheen Khan talks about the sad demise of Umang Gupta, the OG of the IIT-Valley route, back in 1978 and someone who is credited with helping Oracle put together its first business plan in 1981. For the main story, Farheen tells us
Sri Lanka: Chaos Central 22.04.2022 27:01
In this episode, Farheen Khan talks about two of Ajax players getting involved in a controversy. The boys are rumoured to have leaked locker room information. In other news, we take a closer look at the situation in Sri Lanka. And we're joined by Rohini Mo
No Chill For Netflix 21.04.2022 6:29
In today's episode, Farheen Khan highlights the boom in SexTech industry. In the sexual wellness industry, tech entrepreneurs and sex experts are attempting to shift the dialogue around sex. In other developments, Netflix appears to be on the brink of be
Is Netflix Relying on Kittens Now? 20.04.2022 5:29
In this episode, Farheen Khan highlights Netflix's increased focus on mobile gaming. Recently, the streaming service announced that it will be releasing a game and a TV series based on Exploding Kittens. In other news, she discusses India's economy, the W
Hatchbacks Have Hit A Speed Breaker 19.04.2022 5:51
And we are back from a short-break! In today's episode, Farheen Khan takes us through the downfall small cars are facing in India. It appears that hatchbacks might not be India's favourite anymore, SUVs are. Additionally, she also discusses Sequoia's stro
Lenskart Is Aiming High! 14.04.2022 5:58
India's brewers are anticipating a cool summer. Beer demand is expected to exceed that of 2019 this summer, according to estimates. And thanks to social media influencers, Africa's alcohol business is also rebounding. For the second story, Farheen focuses
Russia's Retail Temptations 13.04.2022 5:17
In today's episode, Farheen Khan discusses the killer deal Russia has managed to crack. After several sanctions, the country is losing its popular retail brands, and Indian brands seem interested in expanding their roots. Starting from Russia. Additionall
BookMyShow Is Inching Closer To Pre-Covid Levels 12.04.2022 6:08
In this episode, Farheen Khan talks about BookMyShow turning a profit and moving closer to pre-covid levels In other developments, she discusses about the decline in Basmati exports. Reportedly, India only exported $3.53 billion worth of basmati rice in 2
What Are Musk’s New Plans For Twitter? 11.04.2022 5:49
To start off your Monday morning, Farheen Khan has an internet culture story for you. She talks about Algospeak. To simply put, it's the code words that users employ to avoid algorithmic moderation systems. In the second story she discusses about an inter
Why Is Maruti Struggling? 08.04.2022 5:44
In this episode, Farheen Khan takes us through two interesting stories. For starters, we try to understand why is there a sudden surge in plagiarism lawsuits in the music industry. Ed Sheeran was recently involved in a legal battle over his song Shape Of
Can Paytm Keep Its Promises? 07.04.2022 6:00
Boeing's worries aren't going away anytime soon. SpiceJet's intention to expand its fleet is being hampered by the failure of the aircraft manufacturer to deliver planes to the airline. Additionally, Boeing's manufacturing unit is experiencing issues whic
What Is Musk’s Strategy For Twitter? 06.04.2022 5:08
So what do we have today? Elon Musk is taking 9.2% stake in Twitter, valued at roughly $3 billion, making him the microblogging site's largest stakeholder. And with his latest poll asking "Do you want an edit button?" indicates, he is already considering
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