The Core
The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
Where to listen?
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Episodes
Pakistanis Are Going To Miss Their Chai 17.06.2022 9:48
In today's episode, our host Manaswini discusses how Pakistanis are being advised to cut back on their tea intake. Why? According to reports, it is the government's attempt to "curb" inflation. And, for the deep dive, we discuss the global increase in boo
BTS Members Take The Solo Road 16.06.2022 6:59
The much loved K-pop band BTS is going on an indefinite break. The band members, though, will continue with their solo projects. There’s a lot more at stake- both economically and culturally. In other developments, IPL media rights were sold for over R
Goodbye Internet Explorer! 15.06.2022 6:57
It’s a goodbye season. Microsoft is finally retiring its web browser Internet Explorer today and messenger Google Talk is closing down later this week. For the deep dive today, we discuss the price hike plans of all major telecom companies in India.
Let's Talk Vegan Leather! 14.06.2022 5:29
The buzz around gaming is getting difficult to catch up as many field players try to dominate the video gaming sector. In other news, we discuss vegan leather- a probable bandwagon in near future. But how environmental it actually is? Tune in to know.
Does Google AI Have Feelings? 13.06.2022 6:14
In today’s episode, we talk through the downfall of the iconic cosmetic brand Revlon as it heads towards bankruptcy. For the deep dive, we discuss Google's Artificial Intelligence having feelings. As bizarre and scary it sounds, it might soon be a realit
Everyone Wants Chicken! 10.06.2022 6:21
As more and more people in the world prefer chicken over red meat to meet their protein needs, we take you through the reasons for the rise in consumption. In other news, we talk about the newly proposed code of conduct presented by the National Medical C
Tobacco Saves The Day For ITC 09.06.2022 6:20
Today’s episode is an ode to Mithali Raj. The former captain of Indian women’s cricket shocked the fans as she announced her retirement, ending a two decade long journey. For the deep dive today, we bring good news for ITC investors as its stocks are fina
The Fall Of Gupta Empire 08.06.2022 6:00
The era of social audio is over. Clubhouse is slowly declining, Facebook has abandoned its podcasting intentions, and Twitter is hesitant to spend further in Spaces. In other news, Farheen Khan highlights the rise and fall of Gupta brothers. They were inf
NBFCs Lay The Parent Trap 07.06.2022 5:52
In this episode, Farheen Khan takes us through two interesting stories. To begin with, kho-kho, a sport you may have played during your school's games period, is slated to enter the leagues. For deep dive, we look at NBFCs targeting schools; parents will
Its Time To Mask Up Again! 06.06.2022 6:27
It's that time of year when you have to brace yourself for yet another episode of covid! Yes, covid is back and so are masks. In other e vents, Layer'r was shot by netizens, the government, and ASCI over the weekend. Both of the controversial advertisemen
Sheryl Sandberg's time is up at Facebook 03.06.2022 6:46
It’s quite a strange and eventful week. Just like things are changing for the crisis that struck Sri Lanka, there maybe a silver lining for its garment manufacturing sector. And in other news, Sheryl Sandberg, COO of Facebook owner Meta has announced her
KK Will Live On 01.06.2022 6:45
It hasn’t been the best week so far for India. Legendary Indian playback singer Krishnakumar Kunnath or as popularly known as KK has passed away. We do our bit by remembering him through some of the iconic songs and jingles he lent his voice to. This, and
Eateries Take The Atmanirbhar Route 01.06.2022 6:16
The UK government is looking for skilled workers and one way they are attracting them is by granting work visas to individuals who have graduated from top universities all around the world. In other news, Farheen Khan discusses how fancy restaurants aroun
Climate Change Is Coming For Mangoes 31.05.2022 6:23
In this episode, Farheen Khan highlights how Mango production across the country has dropped dramatically. The issue is caused by climate change, which includes higher temperatures and fewer rainfalls. In other developments, Reliance, Swiggy, Adani, and o
Aadhaar And Privacy Don't Go Together 30.05.2022 6:50
In today’s episode we discuss UIDAI’s statement and its subsequent withdrawal concerning the usage of Aadhar. Seems like privacy is a consistent concern here. In other news, Ernst & Young has decided to split its audit and advisory division. Listen in as
Twitter Thread Out Of Hand 26.05.2022 5:45
Twitter is still not out of troubled waters and it is taking longer than anticipated. With Jack Dorsey stepping down as CEO, privacy concerns and Elon Musk’s dealings, we await to see what’s ahead for Twitter. In other news, Swiggy, the food delivery gian
Bumble Swipes Right On Social Networking 26.05.2022 6:51
You might be using it to find a match, BFF or for Bizz, but dating app Bumble is planning to bring on more reasons to keep you hooked. In other news, hear out on why people in rural India are preferring the purchase of premium cars.
Netflix Is Banking On South Cinema 25.05.2022 6:48
Be it Baahubali, RRR or KGF, the South Indian film bonanza is a treat for audiences. As they continue to roll in large profits, Netflix is all in to bring on regional, more specifically, South Indian content to widen its subscriber base. In other news, w
No Beer & Chill This Summer 24.05.2022 7:04
Due to a surge in demand beer taps are drying up! In addition, even beverage companies like Coca-Cola and PepsiCo are struggling to meet high demands. Listen in to find out why you could miss out on ice cream this summer. In other news, we discuss quick d
Apple Takes A Bite Of India 23.05.2022 6:56
In today’s episode we look into Apple’s considerations of moving out its manufacturing units from China. Should India expect to be the new centre of Apple’s production? In other news, we discuss Ankiti Bose’s expulsion as the CEO of zilingo, the e-commerc
Metaverse Of Madness 20.05.2022 18:10
Coffee is a forever favourite. But for the next gen ready-to-drink (RTD) cold coffee is the new cool. Keep listening as Lavazza plans to enter the RTD cold brew business. Next up, we talk about the Metaverse-Education convergence. But what made virtual re
Say Hello To Weird Food Combos 19.05.2022 7:12
M&A financiers are at the top of their game in India. In this episode, we bring forth another angle to the many multi-billion deals. The other news is as weird as it sounds. Cola maggi, oreo toppings in pizza or strawberry ice cream with fries, you might
Uber Pivots To Being A Super App 18.05.2022 6:18
Hashtag United was once only a YouTube sensation; today it is a well-known football club. Is it, however, big enough to compete with established football clubs? That's the question we try to answer. And for the deep dive, we take a look at Uber's fresh am
VCs Are Fishing Money Out Of Ocean 17.05.2022 5:29
In today’s episode we explain the spurge in investments towards the fishing industry as more and more venture capitalists delve into aquafarming . Furthermore, on a different note, we talk about Adani Group’s acquisition of Holcim’s. Hear us out as Gautam
Another reason to go gaga over Netflix 16.05.2022 5:55
Live voting, live reunions, live sports and much more! All to be a part of Netflix. Hear us out on the platform’s plans to go live. In other news, we delve deep into India’s decision to prohibit wheat exports. Tune in now!
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