The Sideline Strategy with Trust Chipanga

Why do companies pour millions into sports? We dive into the exciting world of "The Business Behind the Badge: Branding and Sponsorship in African Sport." Discover how African teams and athletes are building powerful brands, attracting lucrative deals, and transforming passion into profit. Learn the strategies that make a logo more than just an image, but a powerful business asset. 00:09...

Ever seen an athlete's face on a bus or a shop sign without their permission? We're diving into this fascinating issue where sport meets law and business. Join us as we explore how athletes' identities become brands, the legal battles over image rights, and why protecting your likeness is crucial in today's world. You'll discover who really profits from sporting fame. 00:0...

In today's episode, we explore the evolution from packed stadiums to online engagement, diving into marketing principles, consumer psychology, and the power of community. Discover how to build authentic fan connections and unlock new opportunities for growth in this dynamic sports landscape. Tune in to understand the thinking behind the game! 00:09 Mia and Lucas introduce a deep dive into evo...

We're diving into why even the strongest sports organisations can end up disconnected. Using the striking analogy of a massive bridge left stranded by a changed river, we explore how investments in talent, stadiums, and tech can become irrelevant if they don't foster genuine fan connections. Why should this matter to you? We reveal how adapting to ever-changing fan interests is the key t...