Studio Massah
The Sideletters
The Sideletters is the weekly B2B podcast on film, tech & future business in Europe. For professionals & decision makers in the creative industries. Hosted from Berlin/Hamburg, Paris, and Warsaw, we analyze the markets, cinema & streaming trends, business strategies, and technology shaping the future of European entertainment. Essential listening for producers, distributors, investors, and creative executives. New episodes out every Wednesday. Join the community on LinkedIn: https://www.linkedin.com/company/the-sideletters
Where to listen?
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Episodes
#023 | Streamer Investment Obligation Discussions Heating Up & Karlovy Vary Industry Insights with Hugo Rosák 08.07.2026 38:19
Joanna Szymanska and Fabian Massah dive deep into the heated debate surrounding streamer investment obligations in Europe. With tech giants like Netflix and Amazon pushing back against regulations in Germany and France, what does this mean for the local creative economy? Is it an unfair tax on success, or a necessary contribution from an "extraction business" to fuel cultural diversit...
#022 | A24's AI Deal, Big Tech's Grip on Indie Film, & The World Cup Economy 01.07.2026 52:21
This week, we're starting with some exciting news close to home: our own Jennifer is taking over as co-head of studies at the prestigious EAVE Producers Workshop. 👏 Plus: We dive deep into A24 's controversial $75M deal with Google’s DeepMind and what it tells us about Big Tech’s tightening grip on indie film. We also dissect Amazon MGM ’s sudden cancellation of Luca Guadagnino’s Sam Altman movie...
#021 | Big Tech Meets Independent Film, TV's New Play, The Digital Circus Phenomenon & a European Social Network 24.06.2026 43:21
In this episode of The Sideletters , Jennifer, Joanna and Fabian discuss European Social Media: Is WSocial the new European alternative to X? We discuss the push for digital sovereignty and new platforms emerging in the EU. A24 & Google's DeepMind : With Google investing $75 million in the indie darling A24, what does the future of AI-powered filmmaking tools look like? Are the tech gia...
#020 | Challenging Projections: The New Content Economy with Johanna Koljonen 17.06.2026 54:09
We dive into the ever-shifting landscape of the European creative industries, starting with two major stories: the sobering Europe 2031 report on AI and digital sovereignty (including the recent Anthropic model shutdown for European users), and the $250M launch of Compound Creative Holdings by CAA and TPG . Then stay tuned for a thought-provoking conversation on what we need to focus on: We sit...
#019 | Wave or Drop? The Creator Economy, Crew Pay & Europe's Position, with Torsten Frehse (Neue Visionen / European Work in Progress) 10.06.2026 1:02:10
The Backrooms / Obsession debate gets sharper. And one of Europe's most experienced distributors asks the question nobody can answer: is all this hype a wave, or just a drop? Jennifer Sabbah-Immagine, Joanna Szymanska and Fabian Massah cut through the noise, and sit down with Torsten Frehse, CEO of Neue Visionen and founder of European Work in Progress . In this episode of The Sideletter...
#018 | Wenders, Box Office Hits by YouTube Creators & Netflix's Power Play 03.06.2026 40:28
German film had its biggest awards night, and it got complicated. Two young YouTube creators just shattered US box office records. And Netflix is quietly trying to rewrite European media law. All in one week. In this episode of The Sideletters , Joanna Szymanska and Fabian Massah unpack what's really moving the creative industries in Europe right now: 🏆 The Lola Awards & the Wenders...
#017 | Guillaume Esmiol about the Evolution of the Marché du Film. Plus: Cannes Winners, Enhanced Games, and the Vatican’s take on AI 27.05.2026 34:23
The dust has settled on the Croisette, and Episode 17 of The Sideletters delivers a wrap-up of Cannes 2026. Joanna and Fabian discuss the major winners, including a historic Golden Palm, a landmark award for African cinema, an outstanding deal, before diving into an insightful interview that Jennifer had with Guillaume Esmiol , Executive Director of the Marché du Film . Discover how the world...
#016 | Full Package: Agora EU, Canal+ Blacklists, Producers Mental Health, and the "Netflix Effect" 20.05.2026 44:48
While the Cannes Film Festival 2026 buzzes on the Croisette, Joanna Szymańska and Fabian Massah analyze the industry from an observer's distance. This episode tackles the major political and structural shifts that impact European production. From the much-discussed AgoraEU mega-program to Canal+ leadership's shock announcement of blacklisting industry professionals, we dive deep in...
#015 | Cannes Episode. Supporting the Next Generation: Inside La Fabrique with Thibaut Bracq, plus Statements from Emerging Producers 13.05.2026 51:28
Join us as Thibaut Bracq , Head of La Fabrique, a game-changing program at Cannes that supports emerging filmmakers and producers from around the globe, reveals the secrets to launching your first feature film at the world's biggest film market. In this episode, Thibaut shares, what industry professionals look for in emerging projects, how La Fabrique selects 10 projects from 150+ application...
#014 | SPECIAL - Inside the Marché du Film: Alexandra Zakharchenko on How the World's Leading Film Market Connects the Global Industry 11.05.2026 27:38
On the eve of Cannes 2026, The Sideletters go behind the scenes with Alexandra Zakharchenko, head of industry programs at the Marché du Film, the beating heart of the global film business. In this special episode, Alexandra reveals how the Marché connects thousands of producers, distributors, investors, and creators annually, explains the innovative Investor Circle program that bridges public an...
#013 | Movie Production Cycles vs. Cultural Shifts, Oscars Rewrite Rules, Streamers Go Theatrical, and NATO Reaches Out to Filmmakers 06.05.2026 46:34
With major industry shifts happening simultaneously - the Academy rewrites Best International Feature rules, Netflix commits to theatrical windows for Greta Gerwig's Narnia, and NATO holds closed-door meetings with European filmmakers - we discuss the fundamental question: How relevant is cinema? This episode explores how development cycles lag behind cultural moments, why festival-qualifyin...
#012 | w/ Kjersti Mo: How Norway built a Golden Era of Cinema. Plus: the RTL/Sky Merger, WGA’s New Deal, and a YouTube phenomenon in Poland 29.04.2026 35:12
How is one small country building a golden era of cinema while larger markets struggle? Kjersti Mo , CEO of the Norwegian Film Institute since 2019, shares the strategy behind Norway's recent Oscar wins, Berlin and Cannes successes, and multiple European Film Awards. Her insights reveal a roadmap for sustainable, culturally relevant audiovisual production in the age of consolidation, streamin...
#011 | How European Producers Use Automation, AI & Self-Hosted Infrastructure to Stay Independent. Plus AgoraEU & UK‘s return 22.04.2026 44:48
In this deep-dive episode , Joanna and Fabian pull back the curtain on how they actually run their production companies in the age of AI. They’re sharing insights, and discussing specific tools, workflows, and philosophies driving their daily work. From practical implementation of AI agents, automation platforms, to self-hosted European infrastructure - an essential guide for creative professio...
#010 | Cannes: Producer Leonardo Mecchi on Brazilian Cinema, plus: CinemaCon and Cannes Competition Selection 15.04.2026 47:34
With Cannes 2026 fresh off the announcement and CinemaCo n underway, The Sideletters explore the festival landscape, US box office recovery, and dive deep into global co-productions with Brazilian producer Leonardo Mecchi , whose film Elephants in the Fog just landed in Un Certain Regard at Cannes. Discover how cross-border co-productions work, what it takes to build equitable partnerships a...
#009 | France vs Germany: Why German Producers Wish They Had the French Film Financing System 08.04.2026 35:06
In this deep-dive B2B episode, Jennifer Sabbah-Imagine and Fabian Massah compare the theatrical film financing structures of Europe's two largest cinema markets: France and Germany . Discover and discuss with us! Key Topics: • French Cinema Financing: The CNC, broadcaster obligations, Sophica vehicles, and regional funds • German Cinema Financing: ARD/ZDF duopoly, and the Rundfunkräte governance c...
#008 | Europe's Series Revolution: A New Co-Production Convention & Why OpenAI Axed Sora 01.04.2026 41:13
Europe just got a brand new rulebook for TV series co-production . And OpenAI quietly killed Sora , its much hyped video-generating product. In this episode of The Sideletters, Jennifer Sabbah-Immagine, Fabian Massah and Joanna Szymanska dig into two stories that signal a major shift for the European creative industry. First: Jennifer breaks down what the Council of Europe's new Convention on...
#007 | Culture as Currency: Why Europe's Creative Power Matters 25.03.2026 43:13
Is culture just a nice-to-have for society, or a superpower driving economic and social progress? In this episode of The Sideletters , Joanna Szymanska and Fabian Massah dig into UNESCO's International Decade of Culture and the Reshaping Policies for Creativity report to challenge how we measure success in the creative industries. You'll hear candid insights on why box office numbers don&...
#006 | with Séries Mania Forum‘s head Francesco Capurro & Joanna‘s take on the Oscars AI predictions 18.03.2026 48:12
In Episode #006 of The Sideletters , we explore the forces reshaping European series production with Francesco Capurro, Director of Series Mania Forum , and on what to expect at this year’s edition. He also speaks about why co-productions aren't optional anymore, they're essential, about the new EU legal framework that is unlocking international partnerships, and the European vs. the American mode...
#005 | "You Are the Industry": EAVE's Tina Trapp on Producer Empowerment in the Age of Consolidation 11.03.2026 31:59
In Episode #005 of The Sideletters, Joanna and Jennifer have a conversation with Kristina Trapp, CEO of EAVE (European Audiovisual Entrepreneurs), on 35 years of training international producers and why success isn't just about money. How EAVE's Impact Think Tank imagines a better industry through equity, inclusion, and social responsibility. Plus: an exclusive outlook on upcoming workshops, Cr...
#004 | What Does an AI-Native Production Company Actually Look Like? w/ Katharina Gellein Viken, Metrotone 04.03.2026 34:52
In Episode #004 of The Sideletters, Joanna and Jennifer sit down with Katharina Gellein Viken, CEO of Metrotone and creator of the Raynmaker Project, to discuss what it actually looks like to build an AI-native production company in Europe. Kat's journey - from producing Norway's Strictly Come Dancing to rebuilding her company around AI How a small production company turned "dis...
#003 | "Everything is Political": Berlinale Controversy, Netflix vs Paramount, McKinsey on AI in Film & TV, and the Césars 25.02.2026 44:59
Episode #003 of The Sideletters tackles the uproars on the Berlinale jury statement, major industry consolidation moves, and César Awards predictions. This Week: The "stay out of politics" remark that sparked industry backlash - and how legacy and social media picked it up, and certain politicians weaponized it within hours Paramount’s and Netflix's aggressive play for Warner Bros....
#002 | Live from the EFM: Joanna’s Dispatch, Who will save our Industry?, Yohann Comte on Charades’ Sales Strategy & Why Cinema Matters 18.02.2026 40:04
Episode #002 of The Sideletters comes to you live from the European Film Market and Berlinale 2026! This week, Fabian Massah and Joanna Szymanska report directly from the EFM , with Joanna - whose film “Dust” premiered in Competition - delivering a personal dispatch from the market floor, and Fabian sitting down with Yohann Comte , co-founder and chairman of French sales company Charades. Joanna...
#001 | Inside the EFM 2026 w/ Tanja Meissner, The New German Film Law 11.02.2026 46:39
Finally, white smoke in Berlin! After years of uncertainty, the new German Film Law is here. In this episode, we break down what the new 8% investment obligation means for Netflix, RTL, and ZDF - and why the numbers might not be as scary for them as they look. And above all: What does it mean for producers? Then, we head to Potsdamer Platz. With the European Film Market (EFM) kicking off t...
#000 | The "Death" of Indie Film? Melania, YouTubers & A European Reality Check 05.02.2026 32:11
Is the independent film model broken, or is it just changing hands? In this pilot episode of The Sideletters , we look at the numbers that confused the industry this week. While Sharon Waxman (The Wrap/NYT) writes about the "Death of Indie Film" post-Sundance, two "independent" films just stormed the US Box Office top 3: The controversial Melania documentary and the YouTube-...
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