The Show on That

In this solo episode of The Show on That, host Bill Senese explores one of the most powerful skills in account management: verbal communication. From phone calls that unblock stalled deals to meetings that build real trust, verbal communication is where clarity, connection, and momentum come together. In this episode, Bill shares practical insights on when to move from email to conversation, how d...

Email is one of the most powerful tools in account management and one of the easiest places to level up your impact. In this episode of The Show on That, host Bill Senese is joined by veteran account managers Anna McDonagh and Ali Saeed to break down what actually makes email effective in real-world B2B relationships. Together, the panel dives into:Why email remains central to the account manager...

Account management isn’t just about keeping customers happy; it’s about becoming the partner they rely on, trust, and turn to first. In Episode 2 of The Show on That, we break down the skills that truly separate high-performing account managers from everyone else. Whether you’re new to the role or a veteran looking to sharpen your edge, this episode will give you practical, real-world insights you...

Welcome to the very first episode of The Show on That, a brand-new series dedicated to breaking down the real skills, habits, and behind-the-scenes insights that make B2B Account Managers successful. If you're new to account management, curious about the career path, or looking to sharpen your existing skills, this is the episode to start with. In Episode 1: “What Is B2B Account Management?” w...