Jim Huffman

The Shopify Growth Show

Business EN ↓ 226 episodes

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

Author

Jim Huffman

Category

Business

Podcast website

jimwhuffman.com

Latest episode

Dec 9, 2025

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Episodes

How to Build the Ultimate Lifestyle Business with Josh Nielsen (#151) 24.10.2023

This week, Jim is joined by a man who is literally responsible for the creation of thousands of podcasts, including this one. Josh Nielsen is the founder of Zencastr, a podcast recording service. Josh talks about how he built the service in his free time while working as a contract engineer and reveals the tactics and hacks he used to launch and eventually pivot to a venture backed tech startup. T...

Startup Predictions, Elon's X Strategy, Meta's Flop, and More with Angel Investor Nataraj Sindam (#150) 17.10.2023

Today, Jim is joined by Nataraj Sindam who has spent his entire career learning the ins and outs of the tech industry. He and Jim analyze some of the overlooked trends happening in tech today and give some hot takes on some of the world's biggest companies. TOPICS DISCUSSED IN TODAY’S EPISODE Different paths into tech entrepreneurship Elon’s X strategy  Amazon’s Alexa problem Amazon Ads Prediction...

The #1 Thing Holding You Back is Your Lack of Systems with David Jenyns (#149) 10.10.2023

This week, Jim is joined by David Jenyns author of Systemology. David gets super tactical sharing tips and tricks for founders about how to create systems in their business that can help them scale their businesses and fire themselves in the process. TOPICS DISCUSSED IN TODAY’S EPISODE What is the master skill Working on highest value problem Misconceptions about system  Where to start Define Assi...

How to Use B2B Tactics to Grow a D2C Company with Kendra Kawala (#148) 03.10.2023

This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling. TOPICS DISCUSSED IN TODAY’S EPISODE   What is Maker Wine Working with 15 diffe...

Launching 10 Startups in 6 Weeks with 3-Time Founder, Craig Swanson (#147) 26.09.2023

This week, Jim is joined once again by Craig Swanson. Craig recently sold all of his businesses and has been on a quest to build his next successful. To do this, he spent six weeks and in that time created ten businesses. Craig shares everything he learned from this incredible entrepreneurial exercise. TOPICS DISCUSSED IN TODAY’S EPISODE The need to build a business Creating 10 products in 6 weeks...

Building a "Bootstrapped Giant" in DTC, Productized Services, & More with Jesse Pujji (#146) 19.09.2023

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup.  TOPICS DISCUSSED IN TODAY’S EPISODE What is Bootstrapping Where you go wrong as a bootstrapped busine...

Bootstrapping from Idea to $10M with Community Marketing: Lloyed Lobo (#145) 12.09.2023

This week, Jim talks to Lloyed Lobo, Co-Founder of Boast, about his amazing Journey through Entrepreneurship, and how he was able to harness community led marketing to bootstrap a business to over 10M. TOPICS DISCUSSED IN TODAY’S EPISODE Being a swiss army knife Don’t let rejection rule you, let it fuel you Growing up on the streets of Mumbai: value of community The three key skills for entreprene...

Bill Gurley on How to Be the Best at Your Craft #IconicReads (#144) 05.09.2023

Jim and Yonathan explore another Iconic Read (or in this case watch) as they break down Bill Gurley's filmed speech titled Running Down a Dream. TOPICS DISCUSSED IN TODAY’S EPISODE Who is Bill Gurley Being the most knowledgeable vs being the smartest Finding your passion and honing your craft Bobby Knight – Finding Mentors Bob Dylan – Being in the epicenter Danny Meyer – Taking Notes Sam Hinkie –...

My First Million, Buying a Company & The Growth Calendar Framework (#143) 29.08.2023

This week, Jim gives an update on the 3M Dollar challenge before doing a deep dive on a recent book and podcast that has shifted the way he thinks about starting a business. TOPICS DISCUSSED IN TODAY’S EPISODE Update on the 3M challenge An inspiration to think differently Buying vs Building pros and cons Q4 growth hacks/framework Growth Calendar Always on tactics Marketing moments   Resources:  My...

Selling a Company, Scaling to 8-Figures, & How to Be a New CEO with Nick Harris (#142) 22.08.2023

This week, Jim chats with Nick Harris, founder of multiple startups and someone who has come into a company and helped them sell at huge valuations not once, but twice. Nick shares tips on how he managed to be so impactful, his approach when he comes into a new organization, and how to find a good fit in the first place. TOPICS DISCUSSED IN TODAY’S EPISODE   Starting early in tech Keys to making a...

How This YC Startup Went from Idea to $600M in 4 Years with Tejas Manohar (#141) 15.08.2023

This week, Jim talks with Tejas Manohar, about he and his co-founders grew his data startup High Touch through leveraging communities and marketing smart cuts, and how data activation can become a super power for businesses.  TOPICS DISCUSSED IN TODAY’S EPISODE Selecting the right idea Selecting the right Co-founders How to be scrappy Smart cutting Leveraging communities What is data activation  ...

7 Startups You Should Keep an Eye On (#140) 08.08.2023

Jim and Yonathan continue their conversation from last week and dive into the startups that have caught their attention. Then they give an update on the state of the $3M challenge and brainstorm the next business they would like to acquire. TOPICS DISCUSSED IN TODAY’S EPISODE New additions to forbes wealth list Boomers needing to sell their businesses Fudge from Uranus The rarity of killer offline...

Iconic Read: How to do Great Work by Paul Graham (#139) 01.08.2023

This week, Jim and Yonathan break down the recent blog post by Paul Graham titled How to do Great Work. They break down overall themes and discuss nitty gritty tactics, as well as sharing what resonates the most and what they weren't aligned with before coming up with some practical ways to incorporate the learnings into your business. TOPICS DISCUSSED IN TODAY’S EPISODE Paul Graham the Warren Buf...

Becoming the King of SEO with Damon Burton (#138) 25.07.2023

This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in h...

Lazy Leadership by Andrew Wilkinson (Iconic Reads)[RERUN] (#137) 18.07.2023

Can you be a leader and be lazy with your time and personal contribution to the workplace? Today’s episode is about an iconic read, in this case, a blog post by Andrew Wilkinson. In the post Lazy Leadership, he discusses delegation, building a machine, and working smarter instead of harder. Listen to the episode for a discussion about the blog post including the overall messages of the post, the b...

How to Grow a Side Hustle to a Multi-Million Dollar Company with Bryan Clayton (#136) 11.07.2023

This week, Jim is joined by Bryan Clayton, who started a business in high-school and parlayed that into a 150 person company that sold for millions, all before teaching himself to code and starting the largest landscaping network in the nation. Bryan shares his frameworks and mistakes he's made at every step of his amazing entrepreneurial journey. TOPICS DISCUSSED IN TODAY’S EPISODE How to move fr...

Building a Next Level Marketing Team with Nathan Yeung (#135) 05.07.2023

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success. TOPICS DISCUSSED IN TODAY’S EPISODE Building a marketing team from scratch: who’s on it? Hiring hacks Full accountability Technical marketers Spotlight Syndrome...

A Personal Update on My Business & 7 Growth Frameworks I Use in 2023 (#134) 27.06.2023

This week, Jim gives an update on the 3M dollar challenge before doing a deep dive on the state-of-play in growth. Jim shares 7 brand new frameworks he's discovered over the past year during a turbulent time for growth agencies. TOPICS DISCUSSED IN TODAY’S EPISODE The state of GrowthHit The state of the $3M dollar challenge The problems and successes of One Day Design Deep dive in GrowthHit How to...

Demystifying Product Market Fit with John Doherty (#133) 20.06.2023

This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit. TOPICS DISCUSSED IN TODAY’S EPISODE The messy middle Defining product market fit Determining PMF False metrics for PMF Understanding churn Modifying pricing and packages What does PMF look like   Resources: EditorNinja John Doherty Jim Huffman website Jim's Tw...

Start Your Own Startup or Jump on a Rocket Ship with Timor Tsentsiper (#132) 12.06.2023

This week, Jim is joined by software engineer and technical guru Timor Tsentsiper to look at the benefits of developing a technical skillset and bringing an engineering approach to a startup. TOPICS DISCUSSED IN TODAY’S EPISODE Tips on how to start a technical career Interviewing tips Being a founder vs getting into a company early Prioritizing learning and skillsets The advantage of technical ski...

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#131) 05.06.2023

Nathan Barry is the CEO of ConvertKit, an email service provider that's gone from idea to $30M in ARR with zero funding. Topics Discussed in Today’s Episode: Nathan’s explains his framework: Ladders of Wealth Creation Should you start something yourself or acquire a business Why you should focus on a small niche when competing against a powerful incumbent How he has grown ConvertKit from idea to $...

The Business of Ryan Reynolds, "Fast-vertising" and 10+ Creators Making Millions (#130) 29.05.2023

This week, Yonathan joins Jim and they do a deep dive into the emerging entrepreneurial arena that combines creators, audiences and businesses. They describe what this looks like and dissect notable and creative real world examples. TOPICS DISCUSSED IN TODAY’S EPISODE Personal Brand as a top of funnel Ryan Reynolds empire Fast-vertising – capitalizing on trends quickly Doug Demuro Monetizing a you...

How to Pick the Right Startup Idea & Hitting $26M in 3 Years(#129) 22.05.2023

This week, Jim is Joined by Evan Richardson of Form Health. Evan has seen and done it all and he shares nitty gritty insights into how a founder can start and grow a successful startup. TOPICS DISCUSSED IN TODAY’S EPISODE Should you get capital? Getting your first customers Builders vs Scalers How to pick the right idea Founder Journey What’s a good exit? Resources: Form Health Jim Huffman website...

The Trader Joe's Episode: From Idea to $13B by Being the Opposite of Competitors (#128) 15.05.2023

This week, Jim and Yonathan do a deep dive into what has made Trader Joes a grocery growth behemoth. They share behind the scenes stories and break down tactical moves the business has made on the road to success. TOPICS DISCUSSED IN TODAY’S EPISODE The importance of differentiation Overeducated and Underpaid What makes Trader Joes special Less choice can be better Marketing lead company Studying...

How to Acquire Your Next Business with the Foundy CEO (#127) 08.05.2023

This week, Jim is joined by JP Lewin of Foundy, to discuss the benefits of business acquisition. They get into the nitty gritty of the process and discuss trends and mistakes buyers should avoid. TOPICS DISCUSSED IN TODAY’S EPISODE   What is Foundy What is the appeal for international acquisition Could you finance an acquisition today? Acquisition trends Common mistakes Challenges of running a mar...

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