The Shine Online Podcast

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50   Ready to build an email list from scratch? In this video, I'm breaking down the essentials of starting your email list! From choosing the best platform for your needs to brainstorming email content ideas and using ready-made templates, I'll guide you through every step. Whether you're just getting started or need a refres...

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50   Want to grow an engaged email list that drives results? In today's episode, I'm sharing my step-by-step approach to using video content to build your email list and increase conversions. We'll cover how to create simple, effective opt-ins, craft calls to action that actually work, and promote your email list seamlessly ac...

Should you turn your personal social media account into your main business account, or is it better to keep them separate? This is one of the most common questions I get as a video content strategist who has been in the social media landscape for years.   In today's episode, I'm sharing my framework to help you decide the best setup for your business, whether you're a creator, a small business own...

Cycle syncing has completely transformed the way I run my business, and today I'm sharing exactly how! I've been aligning my business and life with my menstrual cycle for over 5 years now, and I'm telling you, the transformation has been INCREDIBLE.     In this episode, I'm pulling back the curtain and sharing EVERYTHING about how I've used cycle syncing to revolutionize my business (and honestly,...

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine   Video podcasting has taken the internet by storm (and for good reason)! According to a study conducted by Spotify , the number of video podcast monthly active users has grown by 40% year-over-year globally. That's why today's episode is all about how to start a video podcast on YouTube in 2024. Whether you already have...

Use code 'shine' for 15% off Riverside:  https://creators.riverside.fm/shine  🎙️ So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode. In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to di...

Use code 'shine' for 15% off Riverside:  https://creators.riverside.fm/shine  🎙️ As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I've developed a system that has helped me consistently secure brand deals.  This isn't about quick wins—it's about building meaningful, long-term r...

Use code 'shine' for 15% off Riverside:  https://creators.riverside.fm/shine 🎙️ In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode. Since 2020, many good things have happened in pop cul...

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks...

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now.    In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully...

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.   In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize e...

Want to easily create a month of videos in 3 days that drive community engagement? Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge. As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!   Sign up for the free challenge...

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales. That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.  We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be...

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you. EPISODE RESOUR...

Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why.   EPISODE RESOURCES: Learn more about the Video Content C...

Today I'm exposing my social media strategy for 2024!  In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.   EPISODE RESOURCES: Lea...

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - l...

Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your cur...

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while ef...

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies an...

Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect. While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could als...

How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be...

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it's not getting them the results that they want. Do you know why? Because they're prioritizing the wrong things. Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need num...

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of...

Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship. She is also the founder of Coaches & Company , a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Cr...