The Shift Show

A few weeks back in Elevated CEO Summer Part 1 ,  I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today's Part 2, I dive deeper into how to optimize your summer schedule as a CEO, and what to do to balance work and family li...

In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an "aha" moment that it shifted us into a quantum leap that I'm still reeling from.  Today, you'll hear how Kat transformed her love for dancing and spreadsheets into a viral...

A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I'll be talking about all the things that I am so passionate about in life and business. In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team onboard with these shifts, and the ways in which t...

I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way.  Mel was truly one of the first people to help us get our money in order a few years ago, and what we have been able to do because of just one convers...

It's my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today's episode, I talk about a different way to do things, and that is to go evergreen after your launch.  Why is this so important to me...

In today's episode, I want to share how we're building an ecosystem of sales with our offers at different levels of investment. I share why I revisited low-ticket offers, how doing this is helping to build trust and value with our customers, plus allowing for some fun and creativity in my business. I put our clients first, and our number one value at Elevated is service. Remember, when clients com...

As we've been sharing over the last few weeks on the podcast, we recently released a special 3-part series as a live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. Today, Katy and I want to do a debrief on this amazing experience and share some of o...

Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly...

We're back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly...

Today we have the first of an exciting 3-part series that we'll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled...

The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today's episode, Dan joins me to talk about how more leads don't equal more sales and we share a different approach that focuses on profit margins. We also reveal how we've gotten our business...

Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life...

For years now we've been talking about the climate of launches, why they are not working like they used to and what we should be doing instead. In this episode, Dan and I reveal why traditional launches are faltering and we share how you can adapt to this new landscape by fostering direct, impactful connections with your audience.  We want you to embrace the strategies that will create demand, dri...

What is the number one thing that is preventing you from scaling? I have another Instagram Live I recently did and this time, and to help me answer this question I brought on our head of systems, Katy Widrick. As you'll hear, usually the number one thing that's preventing us from scaling is ourselves, and if I'm being completely honest, this is something that I know all too well.  Katy and I get t...

As with our episode last week, I want to share another Instagram Live I recently did as a way to connect with you and develop relationships with you on that platform. Doing these live broadcasts is definitely not something that I am accustomed to, and this is actually the very first one I did when stepping out of my comfort zone at the start of this year, so you'll hear the stumbles and a bit of n...

Today, I want to give you a behind-the-scenes look at how I as the CEO and how our team prepares for an influx of sales, because it is a little bit backwards. This was actually an Instagram live I did recently, and I wanted to share it on the podcast because in order to get to where we want to go, we realized that we had to do something different. I think this is good information for you to have a...

We are experiencing a major uplevel in our business as we continually grow, and today, I want to share how I deal with feelings of comparison and the process I am going through to let it go. In this episode, I reveal actionable strategies to help you conquer self-doubt, while mastering the art of sales with confidence. It can be frustrating to be in the "best kept secret" energy, so it's time to p...

I have been noticing how much my role in the business has changed in the past year, so Dan is here to help me pull back the curtain and give you an inside look at the evolution of the business, and what had to change in order to propel our business forward.  In this episode, we reveal the pivotal moments that shaped our leadership over the past few years and the strategies that fueled our business...

Welcome to the first roundtable meeting with our team! A big part of our job here and our mission is to coach and support our clients, and what better way to show you how we're doing that than by giving you a first-hand glimpse behind-the-scenes of our business and the people that are doing that, so you can hear from them in their own words. In this episode, we dive deep into the heart of our comp...

It's no secret that the online business space has changed and evolved, so today we want to share the evergreen and overall trends that we see right now so that you can navigate it, and succeed. In this episode, we reveal four of the trends that you need to be aware of, and by following these trends, it will result in your business being easier with less pressure - all while bringing in more cash! ...

Discovering the perfect balance between business and love, working with your husband can be a journey of growth and fulfillment. In this episode, we dive deep into the dynamics of  working with your husband . Dan & I share invaluable insights on maintaining a healthy work-home balance. We explore the challenges and rewards of working closely with a spouse, and how to effectively manage both bu...

In this episode of The Shift Show Podcast , my husband and business partner Dan and I talk about what it's like to work together. With over 12 years of experience working side by side, we offer a unique perspective on how to successfully navigate and thrive in a business partnership with your significant other. You'll hear: Why you shouldn't wait for the perfect moment to start your business. How...

In this episode, Dan and I provide an update on our million dollar quarter and discuss the challenges faced by online businesses in the current antitrust era. We emphasize the importance of building trust with customers and the need for programs to deliver results.   We also cover strategies for driving weekly sales, staying focused, and analyzing sales data to make necessary adjustments. We offer...

In today's episode, I'm excited to dive into my personal journey over the past year – a journey of stepping into the CEO role in my business. This transformation has not only propelled our business forward but has also been a profound period of personal growth for me. Key Takeaways from This Episode: The Transition to CEO: Understanding how vital it was for me to start treating my business as a se...

In this episode of The Shift Show, we delve into the world of scalable businesses and the secret strategies that lead to success. Join me as we explore the power of a lead scoring system, the effectiveness of evergreen funnels, and the art of cold lead advertising. Discover how to take your business to the next level and attract ideal clients effortlessly. Plus, find out how you can gain exclusive...