The Shift Show

Let's be honest, most people quit before they ever get good. After nearly a decade behind the mic, Nicole's revealing what it really takes to stay consistent, creative, and obsessed with your business. If you've been feeling tired, uninspired, or stuck in "what's next," this episode will remind you: the fun is the strategy. Apply to work with us here

This week, Nicole and Dan are spilling the tea on one of the biggest lies in the online business world: the $2,000 offer. Yep — the one everyone told you was the "sweet spot." The one you built your entire launch plan around. The one that used to print money… and now barely moves. In this episode, we break down why the $2,000 offer doesn't work like it used to, why it's not about the price — it's...

If Taylor Swift can stop asking for permission, so can you. Nicole and messaging coach Katie Soy break down how to stop diluting your message, why trying to "sound smart" is actually hurting your sales, and how to step into your Reputation Era —unfiltered, unapologetic, and magnetic.

If your group program feels like a full-time 1:1 job with extra people… this one's for you. In this episode, Nicole and Dan get real about why so many experts are exhausted, over-delivering, and under-selling their group programs — and how to fix it fast. You'll learn why most group offers secretly operate like private coaching (aka the worst of both worlds), what's actually killing your scalabili...

In this special behind-the-scenes episode, Nicole sits down with her executive assistant, Savannah Cashman , to pull back the curtain on how Elevated runs behind the scenes — from event planning and business operations to birthday parties, travel, and everything in between. They share the real story of how Nicole finally found the right person to help her balance CEO life and motherhood and why hi...

In this follow-up to "Are You F cked?"*, Nicole and Dan go deeper into what's really happening when sales slow and doubt creeps in. Most CEOs mistake opportunity for risk—and that mindset is killing their growth. They break down why seasoned business owners lose their scrappiness, how to rebuild creativity and resilience, and the real difference between a broken system and a broken belief . You'll...

When your launch flops and sales tank, it's easy to think your business is doomed. But here's the truth: you're not fucked — you just need to change the way you're selling. In this episode, Nicole and Dan walk through real scenarios from CEOs who've gone from $50K launches to $0…and the exact steps to turn it around fast. You'll discover: Why more leads doesn't equal more sales anymore The three a...

This episode is a behind-the-scenes reveal of what's happening at KNOWN LIVE this October — and especially the never-before-shared details of our VIP Content Studio day . Nicole sits down with Katie to hype up what's in store: 🎯 How the main event (Oct 27–28) is designed to help you make sales in the room with strategies you can implement instantly 💡 The sessions with Dan, Nicole, Katie Soy, Lin...

After a summer reset, we're walking you through the precise moves we're making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every "coin" that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI...

CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit , an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event , where sales are made in real-time, leads are generated, and funnels are built right in the ro...

The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show , Nicole and Dan dive into The Demand Equation —the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles...

What if success didn't have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model —a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go...

Welcome to The Shift Show ! In our first episode of 2025, we're diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily —without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don't always mean more sales...

In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights a...

In this episode of The Shift Show , Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole's CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from f...

In this episode of The Shift Show , Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conver...

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.

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In this episode I'm sharing how to get out of slow summer sales. DM me Elevate to learn how to work with us 1:1 to get support.  Links Mentioned: Free Expand Trial Cash Conversations

I'm excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business!  One of my favorite things about Brandi, and as you'll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. In this episode, Brandi and I share our thoughts o...

Are you noticing slower than usual sales lately, and more people saying "not now" to your offer? In this episode, I'm bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just i...

Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches.  This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that...

I know so many of you are service-driven like I am, and it's about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly.  So, in today's episode I'm bringing you a recent Instagram Live that I did, where I share the ULTIMATE cheat code to 5k days in your business!  Also...

I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and...