The SHIFT

In this episode of The Shift, USAPA CEO Mike Marshall sits down with bestselling author and This Naked Mind founder Annie Grace to explore the stories we've inherited about alcohol — and what happens when we begin to question them. Together, they unpack the powerful intersection of personal experience and public health, examining how alcohol marketing, cultural norms, and policy shape the choices...

New Mexico has the highest alcohol-related death rate in the United States — and State Senator Antoinette Sedillo Lopez is determined to change that. In this episode of The Shift, Mike Marshall sits down with Senator Sedillo Lopez to discuss her multi-year effort to raise alcohol taxes in New Mexico as a strategy to reduce alcohol-related harm, prevent deaths, and fund long-term treatment and reco...

What looks like a fruity drink in a colorful can may actually contain the equivalent of a six-pack of beer — and most people have no idea. In this episode of The Shift, USAPA CEO Mike Marshall explores the hidden dangers of supersized "alcopops" — sugar-sweetened, high-alcohol products designed to go down easy but hit hard. Joined by alcohol researcher Dr. Matthew Rossheim, they unpack how these p...

In this episode of The Shift, USAPA CEO Mike Marshall explores common myths surrounding alcohol. Joined by physician and alcohol policy researcher Dr. Tim Naimi, they dive into the evidence on alcohol's health impacts, its role in violence and chronic disease, and the policies that could meaningfully reduce harm.   Guest Bio Dr. Tim Naimi, M.D., M.P.H., is a physician and leading alcohol epidemiol...

In this episode of The Shift, USAPA CEO Mike Marshall explores Ireland's groundbreaking step toward requiring cancer warning labels on alcohol. Joined by Sheila Gilheany, CEO of Alcohol Action Ireland, they unpack how Ireland became the first country in the world to mandate labels that tell the truth about alcohol's health risks, and what it could mean for U.S. policy. This conversation reveals wh...

In this episode of The Shift , USAPA CEO Mike Marshall explores the hidden link between alcohol and breast cancer—a connection too few people know about. Joined by Stephanie Mencimer, senior reporter at Mother Jones, they unpack Stephanie's personal journey through a breast cancer diagnosis and her groundbreaking 2018 investigation, "Did Drinking Give Me Breast Cancer?" Together, they examine how...

On this episode of The Shift, U.S. Alcohol Policy Alliance CEO Mike Marshall talks with board member, attorney, operator, investor, and advisor to start-ups and organizations across tech and wellbeing Cecily Mak about her breast cancer journey — from what she wishes she knew before she was diagnosed to the work she's doing to help people make informed choices about the role of alcohol in their liv...

Welcome to the first episode of The Shift, the podcast where we want to shift the national narrative about alcohol. October is National Breast Cancer Awareness Month. Each year, 40,000 American women die due to breast cancer. Of those deaths, 2,500 are directly attributable to alcohol. This episode features a conversation between host Mike Marshall and scientist Priscilla Martinez. It's really fas...

The Shift is a podcast that explores the hidden link between alcohol and the harm it causes, drawing from lived experience, community perspectives, the latest evidence, and the policies that can create change. In this inaugural episode, USAPA Board Member Cecily Mak interviews USAPA CEO Mike Marshall to answer the big questions – what is The Shift , and why are we launching now?   Episode Links 📩...