The Sherri Johnson Show

What does it take to pack up your life, move to a city where you know exactly two people, and build one of the most respected luxury real estate brands in the country from scratch? Pete Middleton did it twice.  In this episode, Sherri sits down with Pete, a 34-year real estate veteran, founder of a luxury boutique brokerage he sold to Realogy, leader of the Middleton Team at eXp Realty across La J...

Most real estate agents are fishing in the same overcrowded waters, chasing the same expired listings, the same Zillow leads, and posting the same interest-rate content nobody’s reading. Kendall Bonner calls this the Red Ocean, and she has a better way. In this episode, Sherri sits down with Kendall Bonner, Florida-licensed attorney, HousingWire 2024 Woman of Influence, former VP of Industry Relat...

What does it really cost to own a brokerage? Mitch Ribak built one of the most successful independent brokerages in Florida, with 120 agents, 700 transactions a year, $4.5 million in gross revenue, and he netted $90,000.  In this episode, Sherri sits down with Mitch, an entrepreneur, author of The Big Lie, and leader of a 2,200-agent eXp organization spanning 48 states and 7 countries, to talk abo...

What does it take to go from one $50,000 transaction (and a $500 commission) to ranking #1 in the nation for units sold at Berkshire Hathaway HomeServices, as a solo agent? Malinda Koncar did exactly that. Dual-licensed in Pennsylvania and Ohio and working the corridor between Pittsburgh and Cleveland, Malinda closed 229 sides and nearly $21M in sales volume in 2025 without a team, without buying...

What does it actually take to go from zero to number one in your market in just three years WITHOUT buying a single lead? Sonja Halstead of The Halstead Team (KW Elevate, Wadsworth, OH) has the answer, and it's simpler than you think. With 26+ years in the business, 170–200 homes sold per year, and a team running roughly $30M in annual volume, Sonja has built one of the most dominant referral...

Are you walking into listing appointments and losing to agents who shouldn't even be in the same room as you? The problem isn't your market knowledge — it's your value proposition. In this episode, Sherri Johnson breaks down exactly how to position yourself as the only logical choice for sellers and buyers, from your very first phone call to closing the listing appointment. In this...

Tired of closing a deal only to feel like you're starting over from zero? In this episode, Sherri Johnson breaks down one of the most powerful questions every agent needs to ask themselves every single day: Where are my next listings and deals coming from? Sherri dives deep into her signature Goldmine Pipeline™ system — the strategy she created back in 1996 when she needed to stop living sale...

What does it look like to do nearly $257 million in real estate sales in a single year — and still be the first person in the office making prospecting calls every morning? Meet Joy Daniels. Joy Daniels is the Broker/Owner of Joy Daniels Real Estate Group in Harrisburg, Central Pennsylvania — a boutique independent brokerage she and her husband Chris founded on April Fool's Day in 2010 (yes,...

What does it take to go from stuffing flyers at 8 years old to leading a 420-agent brokerage—and then walking away to build something even bigger? In this episode, Sherri sits down with Brent Conley, real estate veteran with over 25 years of experience as an agent, team leader, and brokerage owner. Brent built one of Arizona's most dominant independent brands, Solutions Real Estate, grew it t...

Are you asking for appointments with yes-or-no questions and getting a lot of "no"? In this episode, Sherri Johnson breaks down the presumptive (assumptive) close — one of the most powerful sales techniques real estate agents can use to convert more leads into appointments, more appointments into listings, and ultimately close more deals. Sherri shares the exact talk tracks she uses, inc...

Tired of competing on commission alone? In this episode, Sherri reveals why selling yourself FIRST is the secret to winning every listing appointment and buyer consultation. Most agents talk about the MLS, their marketing, and their experience—but so does everyone else. Sherri shares the exact framework she used to radically differentiate herself in the market, inspired by her parents' Clevel...

Feeling stuck in your real estate business? Ready to quit? This episode is your wake-up call. Sherri Johnson shares the exact steps to pull yourself out of a slump and turn unrealized business into consistent, predictable monthly income—whether you're a brand-new agent or a seasoned pro hitting a wall. You'll discover how one agent found $12.5 million in hidden business just by filling o...

Struggling to stay positive when the deals dry up? This episode will completely shift how you think about your business. Sherri breaks down the exact mindset strategies that helped thousands of agents go from feast-or-famine to consistent monthly income. You'll learn the one phrase that's helped agents double their sales in less than 90 days, why your passwords should be your goals, and...

Tired of grinding alone in your real estate business without a clear path to consistent income? In this episode, Sherri sits down with Rich "Coach" Fino—VP of Agent Success at Long & Foster Real Estate, former Keller Williams Team Leader, and owner of Real Producers of South Central PA . Coach Fino reveals how he built a thriving career by putting relationships first, leading with in...

Tired of chasing leads you have to pay for? In this episode, Steve Robertson—a Platinum Top 50 Agent with over $80 million in career sales—reveals the exact 12-month farming strategy that consistently generates six figures for him year after year. Steve breaks down how he dominates his Austin, Texas farm with 60%+ of his business coming from referrals and repeat clients—without ever paying for lea...

Tired of spending hours on social media posts, market reports, and client emails? Discover how AI can transform your real estate business in this game-changing episode with Adam Gillespie, founder of Apex Elite AI and the inaugural winner of the Inman AI Award. Adam, a top-producing Denver agent and former touring musician, breaks down exactly how real estate agents can use AI tools like Gemini, C...

In this episode, Sherri sits down with long-time industry leader and former “nemesis” turned partner, Mike Incorvaia Sr. of the Incorvaia Team at eXp Realty. With over 35 years in insurance, more than two decades in real estate, and a major leadership tenure at Keller Williams, Mike brings unparalleled insight into team-building, brokerage models, wealth creation, and the evolving future of the re...

In this episode, Sherri Johnson sits down with Bru Krebs, a top-producing Atlanta agent with nearly 30 years in the business. Bru shares the systems and habits that keep him consistently successful—from leveraging video to grow his visibility, to using relationship marketing and disciplined time-blocking to stay top-of-mind with clients and agents. He breaks down how he grew his Instagram from 2,5...

This episode wraps up The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, originally recorded in 2021 and repurposed for 2025. Over the past three episodes, we’ve explored: Episode 8: How to communicate your value so clearly clients can’t ignore you. Episode 9: How to turn conversations into closings using Sherri’s “Pain → Doubt → Value → Hired” framew...

This is part three of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri breaks down one of her favorite prospecting systems: microfarming — a simple, high-value strategy that helps you build relationships, identify opportunities early, and generate listings befo...

This is part two of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri dives into what it means to add real value in your buyer and listing conversations — not just with features or facts, but through genuine problem-solving and confidence. As the market evolves...

This episode kicks off The Value Advantage Series — a four-part collection of Sherri’s most impactful trainings all around the idea of value, repurposed from 2021 and reframed for today’s real estate market. In a time when commissions and buyer representation are changing fast, it’s more important than ever for agents and team leaders to know and communicate the value they bring. This first conver...

In the newest episode of the show, Sherri sits down with Lynea Carver, Real Estate Broker and Business Coach from Tacoma, WA, to talk about the realities of burnout in real estate—and how to break free from it. After hitting her own breaking point, Lynea rebuilt her business around systems, leverage, and sustainability—tripling her profit in just 18 months. She now helps high-performing agents str...

What does it take to go from selling 50+ homes a year to landing $12M luxury listings—and building a nationwide organization in the process? In this episode, Sherri sits down with Windy Goss, the “Real Estate Boss,” to unpack her incredible journey from running her own brokerage in Las Vegas to creating a thriving team at eXp, building a 100+ agent network, and breaking into the luxury market with...

In this episode of The Sherri Johnson Show, Sherri is joined by longtime friend and industry leader Chris Schlenkerman, team leader of the Collaborative Home Sales Group in Cleveland, Ohio. Chris has built one of the top-performing real estate teams in the country with nearly 20 agents and a reputation for collaboration, retention, and consistent success. Whether you’re a new agent looking for tra...