By Pravin Shekar. The Outlier Marketer
The (Shameless) Outlier Voice Notes
A series of raw, unscripted 2–3 minute voice notes. No scripts. No polish. Just one idea, one punchline, and one push to help creators ship their work without hesitation. pravinshekar.substack.com
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Author
By Pravin Shekar. The Outlier Marketer
Category
Podcast website
Latest episode
Nov 10, 2026
Where to listen?
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Episodes
WHERE AM I HEADED? 10.11.2026 2:47
Where am I headed? Is this the right way or the wrong way? What do I need to do? Can somebody give me a direction? There have been several times I’ve been stuck on such crossroads. Of course, several other times when I’ve been worried about the road not taken. However, this particular rant is more in terms of, hey, what do I do? What if this choice becomes wrong? Well, there is a fork in the road....
Expect the Unexpected 03.11.2026 2:23
Expect the unexpected What happens when the unexpected happens? You’re shocked, you’re at a loss for words, you do not know how to react. Let us say we are watching a movie or a play. There is a protagonist and a villain, and something happens, and the villain turns up to apologise. First, what would the hero do? What would you do as an audience? Because you’re primed that fireworks are going to h...
Crossroads 27.10.2026 2:22
The car is idling. The signal is taking longer to turn green. Vehicles to my left and right. I had driven to this point purely on the subconscious. And now my mind is blanking. Where am I? Why am I here? Where am I going? Why? What for? The lack of answers put me in a semi panic mode. I need answers but am not getting any. I freeze. Until the honking from behind becomes unbearable. It forces me to...
To whomsoever it may concern 06.10.2026 1:22
To whomsoever it may concern I love you. I sincerely love you. I will take good care of you. Please marry me. Yours truly! Would you accept such a proposal? What if this proposal is printed and kept on every chair at a conference? A classic spray and pray approach. Perhaps there will be someone who will like my writing, my appeal, my plea… and consent to the wedding. In your dreams. Most probably...
The commode did not have a lid 29.09.2026 2:25
The lidless commode One of those things you see but never notice. Until it hits you out of the blue when you least expect it. I have been traveling through the USA for a while. Airport hops. It struck me that the airport toilet commodes don’t have a lid. Just a seat that goes up and down. Hmmm, having been conditioned to open the lid, do the job, and remember to close the lid, it felt a bit odd wh...
DO YOU REMEMBER? 21.07.2026 2:33
Do you remember Oh, I did not think you would remember! That one line stirs up a whole lot of possibilities, emotions, and thoughts. What was he telling? What was he thinking? I wouldn’t remember. Would I not remember something good he may have done, or something bad that has happened to me because of his or her actions? Paraphrasing something that is attributed to Ratan Tata, “When you speak the...
Don't lose your voice 23.06.2026 3:54
Don’t Lose your Voice “Don’t lose your voice. Don’t lose your individuality.” That was the first piece of advice I received from my mentor. The world around you will try to influence, shape, push you into a certain direction. That is what an ecosystem does: it forces you to conform, and before you and I know it, we become clones. We become a product of the culture that we grew up in, or we choose...
A thank you that arrived ten years late 16.06.2026 2:27
Somebody met me at an event, sought me out, touched my shoulder, and said, thank you. I couldn’t remember the person. I didn’t know who that was, and I very politely told him, “Hey, I don’t know who you are.” At that point, he said, “Pravin, there was something you said in your talk that impacted me and changed the way I am. Therefore, I was waiting for an opportunity to meet you and thank you.” I...
Boredom is a competitive advantage 09.06.2026 2:36
Why boredom is a competitive advantage! Go back to your childhood for the answer. Well, I’m going back to mine. When there was not much to do, not too many distractions, I read the same book again and again. Played with friends, made up our own games, we all got quite creative. Boredom is a competitive advantage at work. When was the last time you clocked into work and then sat for half an hour do...
A painting hung upside down 02.06.2026 2:36
A painting hung upside down. Everybody notices it. But why something that you perhaps have crossed quite some time in your daily commute, but all of a sudden, if a house is boarded up, you begin to wonder what’s going on. You wonder what used to be here. Something that you have encountered once or twice or thrice on a daily basis. Yet if it just remains, the same sameness gets buried. That is some...
When the music stops! 18.05.2026 2:24
When the music stops What happens when the tide runs out? That is when you find out who is actually dressed for the swim and who is swimming around naked. A quote attributed to several politicians, including Winston Churchill. But the question remains, what happens when the music stops? Are you dancing in rhythm? Are you playing to the tune? What is going on? What do you do when the music stops? T...
CALL ME 12.05.2026 2:03
CALL ME. Just two words are enough. What do you do when this message is received? It depends on who it came from. It also depends on the time of day when I receive this particular message. Same two words, the people, the context, the time; Everything changes how I perceive and how I react. If it is someone close and they send a “Call me” message, I will drop everything, pick up the phone, and call...
Five extra minutes 05.05.2026 2:00
Sometimes things happen, and you have no clue. You’re scrambling to finish that examination. You know you’re going to run over time, but all of a sudden, an invigilator comes and says: “Hey, doesn’t matter. You’ve got five extra minutes. By the time I collect all the answer papers, finish up whatever you’re doing.” Good Samaritans exist. It is the same in life. You’re running late to catch a bus....
AN EMPTY CHAIR 28.04.2026 2:44
An empty chair You run into a restaurant, it’s an impromptu thing. There’s a mile-long queue, and your heart automatically falls. What do you do? I was so looking forward to this lunch, this signature dish at this particular restaurant everyone seems to be talking about. And because everyone is talking about it, there’s a mile-long queue I’ll have to wait in. Now, what do I do? Is there a possibil...
You cannot buy feel 21.04.2026 3:29
You cannot buy feel There’s all this talk about AI eating my breakfast, lunch, and dinner? It’s going to eat me up. I’m going to be out on the streets. I don’t know what I’m going to do. How am I going to work? What am I going to do for survival? How am I going to take care of my family? Well, this kind of panic comes and keeps coming and will keep coming in various other formats. The TV was suppo...
FOCUS ON ME 14.04.2026 2:39
Every time I get lost within myself, a bit overwhelmed, or generally listless, I go off for long walks. What works for you? A recent movie that I saw had a beautiful dialogue that jumped out: “Just focus on you”. You can spend your whole life worrying about other people, but your time is right now. This means that if I, as a person, am not at peace with myself for various reasons, I (may) end up p...
An enemy is a blessing 07.04.2026 2:51
An enemy is a blessing Some cliches are meant to be broken. One such thing is, “Tell me who your friends are. I’ll tell you who you are.” Fine. You are attributing the behaviour of my cohort to an impression of me. Go ahead. At this point, I would like to digress and focus more on a dialogue I heard in a movie called Rush: that having an enemy is a blessing when it comes to friends. Well, there’s...
PLANT THE STORY 31.03.2026 2:32
Plant the Story. We are all farmers. Why create at all if you are not going to put it out there? You may want to try a new recipe for yourself. Then you invite some friends over to go ahead and try it out. You write a lovely piece, but you send it across to a select few. BUT… That sending across does not happen in most cases. We have our self-limiting beliefs, our self-doubt, a whole lot of voices...
When momentum slows: The wall, the guilt, the lull 24.03.2026 6:09
The Wall, The Guilt, The Crawl The lull after the initial enthusiasm, that’s exactly where some people find themselves. There is a Josh, there is a war cry, and everybody wants to jump in and be a part of it. And the first 2, 3, 4 weeks, wow, I’m working towards it. There’s a whole lot moving, but suddenly there’s a slowness in the speed, and we begin to think, “ Oh, what am I doing? Why am I doin...
The “I ALSO DO THAT” Virus 17.03.2026 3:25
The “I ALSO DO THAT” Virus Funny, isn’t it? We cannot resist the temptation to add a whole lot more. Vanilla ice cream is just not enough. We need to have the chocolate sauce. We need to have a cherry on top and maybe some crumbles. “I also do that.” Let me narrate an example of something that happened that triggered this particular post. I reached out with a job advertisement of a simple WhatsApp...
TIGONS and LIGERS 10.03.2026 1:21
When a Lion meets a tiger! Or the other way around! Water and oil aren’t supposed to mix,but they create a beautywhich shines with a bit of light. Can Tigers mate with Lions? Or Lions with Tigers? Is that even feasible? Yet, it has happened. Natural or contrived. Giving birth to Tigons (Tiger male, lion female)Or Ligers (Lion male, Tiger female). Like anything born from collision Some admire, some...
Crush the Creative Committee 03.03.2026 1:50
COMMITTEE= CREATIVITY KILLERS Piss off the people pleasers! When you want to get something doneYou assemble a team of doers When you want to kill somethingas early as possible You form a committee There will be always be some folksbelligerent to any changesteadfast in their vision to be seen Seen as doing thingsrather than actual doing Some of us fall preyto this people-pleasing paralysisAnd get s...
IS IT GOOD ENOUGH? 24.02.2026 1:35
The right mix of salt and spiceYet the taste seems off, not quite there You’ve written a pieceBut feel something is missing, something more to be added That speech you have to give,You are delaying just to make it that bit more perfect Should we wait to have all possible information, combinations, detailsBefore we make a decision on anything? Or are we ok to use the information we haveMake necessa...
You do NOT need permission for a REFORM 17.02.2026 1:45
“This is how I’ve always done things. Things must be exactly just that.” I cannot do or try new things because I am a person of process. I am a stickler for routine. I call it discipline. I call it process. Change happens. Either it happens to us, and we have no control. Or we happen to it, with all variables, almost, in control. What would you rather have as a choice? * Reform: a way to change th...
STUMBLE IN THE STREAK + A new book download 10.02.2026 2:07
It all starts with great intentions Enthusiasm that will make everyone around energisedFull force in the steps, moving aheadWith the wind behind my back There I go, all set to conquer the world With my creativity, and workI am in flow, the flow is in meThe tap is open and the water is gushing out I show up every single dayAll I need to do is sit downAnd the thoughts and ideas stream forthWith me s...
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