The Shadow Syllabus

Every marketing course assumes you can buy an ad, state what you sell, and get found the way everyone else does. In the adult industry, we all know that isn't true. In this episode we break down why the standard playbook collapses for our industry, and what actually moves people toward you when the front door is locked. We get into how discovery works when ad spend is off the table. We look at why...

More efficiency doesn't create breathing room — it just creates more to fill. In this episode, I dismantle the productivity trap and make the case for something more radical: deciding in advance what gets your time, and actually holding that line. Includes the real reason most creators can't log off, the FOMO that keeps you glued to your phone, and why working less might be the thing that finally...

Dating whilst working in adult entertainment comes with a specific and largely unacknowledged set of complications — the privacy logistics, the when-do-I-tell-them calculation, income disparity and all that comes with it, and the emotional labor of dismantling someone else's assumptions about who you are. In this episode, I talk honestly about what dating in this industry actually looks like, the...

Let me show you what I actually look at when someone hands me their page. Spoiler alert - you have to think like a horny man! Today I'm running a full social media audit live, the same one I charge for, and you can steal as many tips as you can find. I'll start at your bio and header, then move into the three pillars of marketing I've identified that make or break a creator's page. Bring a notepad...

There's a version of you that belongs to your audience. And there's a version that doesn't...or at least; shouldn't! In this episode, I talk about emotional leakage through lack of professional boundaries, and how to navigate protecting yourself when it feels like your intimacy, vulnerability and authenticity are exactly what get you paid best.

You're a liar! At least a little bit, and at least on occasion. The fantasy economy requires a dozen forms of untruths, bent realities and lies by omission, be it to maintain the illusion for a fan, to protect our own boundaries, as a marketing tactic, or even for physical safety. In this episode, I get into the actual neuroscience and psychology of what this might cost: why lying gets easier the...

The adult industry runs on illusion...and sometimes that illusion bleeds into your actual bank account. In this episode, I get forensic about lifestyle creep. Let's talk about why a good income doesn't always translate to financial security, the specific traps that keep high-earning creators broke, and how to tell the difference between spending that builds your brand and spending that just makes...

The market's not saturated & you're not late. Don't let the fear of being one of ten thousand people doing the same thing stop you from creating. Very few industries are monopolies, and yet every one thrives in its own way. Consider fitness influencers; people (often without training) shipping the same 100 exercises combined in marginally different ways and making millions building a brand aro...

You've been doing this for years and your income hasn't really increased. You call it stuck, blame it on oversaturation, or tell yourself that "this is just your ceiling". I call BS! Barring extenuating circumstances, I think you're CHOOSING to make the money you make, and no more. If that makes you angry - hear me out! In a bizarre creator industry where the sky is the limit, the only thing that...

Welcome to The Shadow Syllabus. Before the show really begins, here's what this is, who it's for, and why it exists. For twenty years I've worked in the adult entertainment industry. Everything I learned about business, branding, money, psychology, boundaries, and self-worth, I learned in private conversations, hidden forums and through trial and error. Adult creators don't get business school. We...