The Septic Company Marketing Podcat

Septic service calls can come unexpectedly, which means fast communication is essential. In this episode, we explore how AI tools help septic companies manage inquiries through automated scheduling, website chat responses, and AI answering services. Customers can book inspections or service appointments instantly through calendar links while automated texts confirm and guide them through the proce...

Septic companies often rely on referrals, but digital marketing is becoming a bigger driver of growth. In this episode, we explain how septic businesses are using local SEO, Google Ads, and LSA strategies to capture high-intent searches while AI automation improves appointment scheduling and follow-up. From building local trust signals to managing niche service keywords, this episode provides a pr...

No more lost leads or double-booked jobs. Learn how AI automation can help your septic company manage requests, handle follow-up, and keep your crew on schedule.

Stop flushing money on bad ads. In this episode, we break down how septic contractors can use Meta lead forms to generate high-value inquiries and automate follow-ups to book cleanouts and inspections.

Most septic companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for septic businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a septic business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every septic company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this epis...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a septic business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seei...

Most septic businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the septic space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If...

Welcome to this bonus episode of The Septic Company Marketing Podcast! In this episode, we explore what growth-ready septic companies do differently. Whether it’s leadership, marketing strategy, or operational systems — the winners have a formula. Listen in to see if your business has what it takes to grow in 2025 and beyond.

Welcome to The Septic Company Marketing Podcast! In this episode, we show how septic companies can use appointment automation to make it easier for customers to schedule pumping or repair services. Learn how to use booking tools, sync with your calendar, and send links via text to capture more appointments with less friction.

Welcome to The Septic Company Marketing Podcast! In this episode, we cover how septic companies can use video ads to earn trust, explain services, and drive more calls. Meta and YouTube give you local reach like nothing else—if you do it right. Tune in to learn what works and how to get started with simple, effective video campaigns.

In this bonus episode of The Septic Company Marketing Podcast, we show how septic companies can remain steady and profitable when the economy slows down. Discover how to lean into essential services, optimize your marketing, and keep your business strong no matter the market. Tune in for actionable tips you can use right away.

Welcome to The Septic Company Marketing Podcast! In this episode, we dive into how to rank in Google’s Local 3-Pack and generate more calls for your septic business. Learn the importance of consistent reviews, citations, and backlinks in local SEO. We’ll also share strategies for optimizing your Google Business Profile with structured data and high-quality content. Tune in for actionable tips to d...

Welcome to The Septic Company Marketing Podcast! In this episode, we explore how Google’s Local Service Ads can help septic companies grow their business. Discover how to set up your profile, manage leads, and optimize for high-quality calls. We’ll also share tips on collecting reviews, budgeting, and tracking ROI. Tune in for actionable advice to maximize the impact of LSAs for your septic busine...

Welcome to Episode 16 of The Septic Company Marketing Podcast! In this episode, we uncover how email marketing can help you re-engage past customers, convert prospects, and retain new clients. Discover how to set up automated email sequences, use CRMs to organize your campaigns, and craft emails that drive referrals and loyalty. We’ll also show you how email marketing supports the A-Z buying spect...

Welcome to a special episode of The Septic Company Marketing Podcast! We’re reflecting on the major marketing trends of 2024 and providing actionable strategies for 2025. Learn how to improve your local search rankings, optimize ad campaigns, and leverage referrals to grow your septic company. We’ll also discuss measurable marketing tactics to track success and refine your approach. Tune in to sta...

In this bonus episode of "The Septic Company Marketing Podcast," we delve into the full range of marketing services necessary for achieving 300% growth in your septic business. We’ll discuss planning, unique selling points, AI chatbot training, and comprehensive website development. Learn about integrating measurable marketing techniques, optimizing SEO, and setting up effective ad campa...

Welcome to "The Septic Company Marketing Podcast," Episode 13, where we uncover the power of AI in marketing for septic services. Understand AI and machine learning, and their benefits in saving time and money. Discover AI tools like chatbots for better customer service, and AI-driven content creation for personalized marketing. We’ll explore optimizing SEO and social media campaigns wit...

In Episode 12 of the "Septic Company Marketing Podcast," join Matt Law as he guides septic company owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements of a succes...

In Episode 11 of the "Septic Company Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for septic companies. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Discover platf...

Join Matt Law in Episode 10 of the "Septic Company Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your septic business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitutes a...

In Episode 9 of the "Septic Company Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your septic business. Join Matt as he reveals the power of yard signs, thank you packages, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Disc...

In Episode 8 of the "Septic Company Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your septic business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that ali...

In Episode 7 of the "Septic Company Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your septic business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral refe...

Join Matt Law in Episode 6 of the "Septic Company Marketing Podcast" as he explores the strategies and tactics needed for septic companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help septic company owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Le...