The SEO Mad Scientist by Web 20 Ranker
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered. But that's not all. We don't just talk the talk;...
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The SEO Mad Scientist by Web 20 Ranker
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Podcast website
Latest episode
Dec 22, 2025
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Episodes
The SEO Vault Episode: 13 22.04.2020 47:35
-Google Confirms there is a GMB Update -We already ignore links from spammy sites, no need to disavow them - John Mueller -Rel-Canonical links - does Google count them and is there a benefit while doing syndication And much more!
The SEO Vault Episode: 12 22.04.2020 50:01
- BrightLocal analyzed how 11,000 local businesses are generating traffic - Black Friday Sales are happening now! - Google maps dominating local search followed by Facebook and Yelp And much more!
The SEO Vault Episode: 11 22.04.2020 51:30
-Tons of changes in SERP and Schema -FAQ schema is playing big role in Local and National SERP Results -Rumors about Google Update - Are those real? And much more!
The SEO Vault Episode: 10 22.04.2020 56:55
-Over 250,000 GMB Listings on Local Viking and how to get in on the action! -GMB Phone support gone -Effective URL structure for a local site with single and multiple locations And much more!
The SEO Vault Episode: 9 22.04.2020 56:26
-Link Velocity, E.A.T and BERT, Dwell Time and Engagement - Expert Opinions and what the test say -Page Speed reports in Search Console -Short business names showing in Google Maps And much more!
The SEO Vault Episode: 8 22.04.2020 54:24
-Google BERT update -Google testing new things in GMB and Organic search -Some really great trainings on localclienttakeover.com recently release and absolutely FREE And much more!
The SEO Vault Episode: 7 22.04.2020 1:05:33
-Video Timestamps in SERP's -How google is getting smarter and smarter with the help of AI -How to sell your GMB services and scale to agency level And much more!
The SEO Vault Episode: 5 16.04.2020 21:52
-Michael built an entire Agency SEO Automation system where you can handle 40 - 50 clients from 1 dashboard -Google Clarifies that new attributes for Sponsored and Guest Posts won't affect rankings -Some awesome test results will be shared on tomorrows mastermind PLUS Chaz shares client on-boarding techniques, Mark shares Sales domination strategy along with Michael's automation agency system. Lea...
The SEO Vault Episode: 4 06.04.2020 34:19
-Domain Authority - Worth considering to determine the value of the link -Chaz's Local tests conclude some really interesting results. Check them on the LCT group or roll into the GMB training course now. -State of the Art GMB webby with tons of info live on Local Viking And much more! 2:32 Domain Authority - Is it a metric to consider to determine the value of a link? 15:32 An interesting article...
The SEO Vault Episode: 3 06.04.2020 56:50
-Multi location websites - how to set them up properly and URL structure -Google review stars drop by 14% - study by MOZ -Google now allows webmasters to customize their Rich Snippet And much more! 1:35 Multi Locations and How to Properly Set Them Up 11:29 Focusing on the Homepage 15:57 Suspension of One of The Multi-Location GMB's 25:29 Industry Reporting 39:39 Keyword Research 44:10 No Follow Li...
The SEO Vault Episode: 2 06.04.2020 1:01:49
-Google testing new things in search -Review of Schema -Google time stamping and segmenting videos And much more! 5:37 Review Schema 20:30 Google testing new things in SERP like emoji’s in the search result 31:45 Google time stamping videos and segmenting LCT Q&A 41:15 What is your take on hiding/showing the address for GMB. Does it affect the ranking 45:30 If a GMB links back to site.com...
The SEO Vault Episode: 1 06.04.2020 40:11
Join us live in The SEO Vault This week we are talking about some major SEO updates... GMB suspensions, algo updates, link attributes and agency opportunities... You're not going to want to miss this value packed episode...
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