The SEO Mad Scientist

In this episode, Sophie sits down with Lucy -Jane Love, Marketing Director at Banyan Risk Group and Rowan Security, to talk about what it takes to successfully market in highly regulated, “not-so-sexy” industries—from risk management and security to finance and investment. Lucy discusses how to make content engaging, the types of LinkedIn posts that consistently perform best, and why she uses AI m...

 In this episode, we dive into our latest SEO experiment testing the power of Google Stacks and Cloud Stacks to enhance local SEO rankings. For a month, we optimized a series of interlinked Google and cloud-hosted properties, all designed to boost visibility for a towing company in Tallahassee. From Google Drive, Docs, and Maps to cloud platforms like AWS and Firebase, we crafted a web of connecti...

🔬 Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/ 🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ 🛠️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed... Custom Signals: https://web20ranker.com/custom...

Highlights From Episode 10  - The SEO Mad Scientist: The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance. A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and...

Highlights From Episode 9  - The SEO Mad Scientist: Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization. He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results. Mike emphasized the unexpected yet substantial impact of small business-related keywords and...

Highlights From Episode 8  - The SEO Mad Scientist: The team delves into the significant impact of custom signals on search engine rankings, shedding light on the key factors driving their effectiveness in boosting website visibility.  They explore the crucial correlation between on-page content and off-page signals, emphasizing the importance of aligning these elements for improved SEO performanc...

Highlights From Episode 7  - The SEO Mad Scientist: The hosts Mike and Lasha discussed the intriguing results of their recent on-page SEO test. They revealed the significant impact of keyword-rich headings on local rankings and map rankings. Additionally, they explored actionable strategies for optimizing website content and maximizing SEO effectiveness. 🔍 Explore more SEO tests & submit your...

Highlights From Episode 6  - The SEO Mad Scientist: As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles. They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of va...

Highlights From Episode 5  - The SEO Mad Scientist: Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility. They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings. They di...

Highlights From Episode 4  - The SEO Mad Scientist: In this episode, Mike and the team revealed the launch of our new testing library , housing all the SEO tests we've been running. They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences. They uncovered intriguing parallels between Clic...

Highlights From Episode 3 - The SEO Mad Scientist: In this episode, Mike and Alex delve into the concept of mini networks and their role in revolutionizing SEO strategies. They offer a detailed comparison between mini networks and traditional web 2.0 networks, shedding light on the unique advantages and benefits that mini networks offer. Tune in to discover actionable strategies for leveraging min...

Highlights From Episode 2 - The SEO Mad Scientist : In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies. They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance. Also, they discussed ethical considerations in SEO, emphasizing the impo...

Highlights From 1 Episode - The SEO Mad Scientist: As Mike and Sophie discussed, the podcast is now SEO Mad Scientist, focusing on data-driven testing for real SEO results. They highlighted updates to the dashboard and tools, aiming for seamless integration for user convenience. They stressed the importance of strategic testing, sharing insights from press release and YouTube video ranking tests....

Highlights From The Episode: Mike, Sophie, and Alex delve into various SEO tests we have conducted, including: Local proximity test YouTube strategy for local rankings Anchor text of local for geographical relevance They also discuss advanced techniques such as: Domain authority stacking Entity stacking Use of terms like link wheels and broken link wheels. They show the importance of defining term...

Highlights From The Episode: Mark, Mike, and Sophie dive into the latest AP program and dashboard updates, unveiling tier discounts and signup notifications. Explore the impact of AI on search and Google's future moves, while tackling the smart home privacy debate. Question Google's tech trajectory and embrace the importance of taking shots and learning from failure. SEO Discussion: 00:00 Introduc...

Highlights From The Episode: Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset. Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results. Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry. SEO Discussion: 0:00 Introduction 01:10 Mindset in SEO 04:...

In episode 222, Mike and Sophie discuss real life uses for custom GPTs, the importance of data visualization and the benefits data views bring to SEO analysis.. Web 20 Ranker (Nate) is continuing to build out new features to the dashboard with a big update on the horizon - overlaying algo updates, product purchases, and custom annotations over Google Search Console data. Mike then discusses his re...

Highlights From The Episode: In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration. They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering...

Highlights From The Episode: In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results. Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the...

Highlights From The Episode: In this episode, the team introduces Mike's revolutionary AI training designed to boost productivity. They also unveil a handy social media tool for seamless content generation and scheduling. The discussion covers topics like the impact of press on rankings, the launch of an SEO testing library featuring mad scientist tests, and significant updates to Monthly GBP and...

Highlights From The Episode: In this episode, we're joined by the brilliant Simon Cornelius , who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website. Dive deep with hosts Mark and Mike as they showcase the seamless integration of a c...

Highlights From The Episode: Explore the secrets behind the recent enhancements to our SEO products, promising not just an ascent in rankings but a complete paradigm shift. We also go through our recent SEO tests and the incorporation of Google Notes in SERPs. Exploring the power of Premium X (formerly Twitter), the hosts discussed how it goes beyond a standard social account, offering ad credits...

Highlights From The Episode: In this episode, Mark and Mike unveil the power of Google Notes. Discover how these notes are not only making waves in the SERPs but are also getting indexed, unlocking new possibilities for elevating your website’s visibility and engagement. They break down the recent changes in Google’s Site Crawler, providing valuable insights into the shifts that might impact your...

Highlights From The Episode: Mark, Mike, and Sophie announce our Black Friday sale and promotion, including a grand prize named "A Thousand Moments with Mark." They provide insights into upcoming changes in the Web 2.0 Ranker dashboard, transforming it into a comprehensive experience with high-level integrations and additional features. The episode concludes with a discussion on the weaponization...

Highlights From The Episode: The hosts delve deep into the intricacies of a press release strategy that not only boosted rankings but fundamentally transformed website traffic. Join the conversation as the hosts discuss Mark's expert tips on crafting content that goes beyond engagement. Learn how to claim digital dominance and elevate your content strategy to stand out in the crowded digital lands...