The Second Voice with Luisa Hogan

Be yourself’ sounds like the safest advice in the world—but what if it’s the very thing keeping you stuck? Because most leaders aren’t struggling with being fake… they’re struggling with being misaligned. And the cost of getting that wrong quietly builds over time Kurt Bush is a certified Internal Family Systems Practitioner, trauma-informed coach, and co-founder of Brimstone Coaching Group. With...

You wake up, open your wardrobe, and before your day has even started—you’ve already made 10 decisions. Not about your work, not about your priorities… but about what you’re wearing. And most of it is happening in a quiet internal dialogue you don’t even realise is draining you. Today we’re joined by Lacey Cadieux-McLean, founder and CEO of Rhubaia Ventures, a Calgary-based fashion-tech company th...

There’s a moment before you speak where everything tightens—your thoughts, your voice, your confidence. And in that split second, most leaders don’t have a communication problem… they have a decision problem: do I say this, or do I hold back? My guest today is Salvatore Manzi. He is a  leadership communications coach who helps leaders turn complexity into clarity. His book, Clear and Compelli...

You don’t lose your edge under pressure—you lose access to it. The problem is, most leaders don’t realise the moment it happens. And by then, the decisions are already made. My guest is Hanna Curman—international speaker, Founder of BrainShift (the new transformation logic), certified in brain-based coaching, and author on leadership and mental health. She helps executives lead transformation from...

Every team has a second voice. Not the one you hear in meetings, strategy sessions, or company values—but the one running underneath it all. The quiet collective self-talk that determines whether people speak up, stay silent, take ownership, avoid risk, or trust each other when things get hard.  At The Second Voice, we explore the inner conversations leaders rarely say out loud. If this episo...

You built something that works. People are responding, opportunities are coming in—but something feels off. Not wrong enough to walk away… just misaligned enough that you can’t ignore it. My guest is Angel Dash and she is a Flamekeeper and Sacred Brand Alchemist, international speaker, and creator of the trauma-informed B.O.L.D. Method™. She helps soul-led leaders turn their story into bold, high-...

Most leaders think success is what shapes them—but what happens when success stops mattering? When you’re sitting in a moment you can’t fix, can’t control, and can’t win… what’s left of the leader you thought you were? Today’s guest is Jay U. Jacobson, a funeral director, entrepreneur, and leadership voice shaped by moments where pressure, grief, and responsibility collide. Jay has testified befor...

Most founders say they want to step back—but when the moment comes, they don’t. Not because they can’t… but because they don’t trust what happens next. And the real question is: is that about your team, or about you? My guest is Rich Aston. During his 45 year career owning small businesses Rich Ashton became frustrated about the choice between bringing in outside leadership talent who didn't fit t...

We admire leaders who listen deeply — but what happens inside their minds while they’re listening? Beneath the calm exterior, there’s often a quiet tension: the urge to speak, to fix, to prove. Today, we’re exploring the second voice of leadership — the internal dialogue that makes empathy possible. Today, I’m joined by Adam Kinnest, a purpose-driven leader known for his calm, inclusive approach t...

What if the voice of doubt in your head wasn’t a warning sign, but proof you’re stepping into real leadership? Today’s conversation reveals why impostor syndrome may actually mean you’re on the right path. My guest, Brenda Hukel, has lived this transformation firsthand.” Brenda is an Author, Speaker, and Founder of Awakening the Consciousness Within, LLC. After more than 30 years in Human Resource...

What happens when everything you’ve been taught about helping others no longer feels right? For Dr. Avi Charlton, unlearning medicine wasn’t rebellion—it was essential. This is the story of a doctor who dared to listen to her second voice… and prescribed a new way to heal. Today we’re exploring what it takes to question the very system that shaped you—and find freedom on the other side. My guest i...

What if the success you’re chasing isn’t really growth at all—but fear in disguise? Many leaders drive themselves into overdrive, convinced they’re growing, when in reality they’re anchored by fear. Today, we’ll uncover how to spot the difference and what it takes to move from proving yourself to truly becoming yourself. My guest today is Marielle Speetjens, a Midlife Reinvention & Confidence...

Hook: What if everything you’ve been working so hard to prove, every achievement, every role, every sacrifice, still leaves you feeling like it’s never enough? Today we’re uncovering the hidden cost of proving yourself, and how self-talk can become the very cage that keeps you from living fully. Today I’m joined by Dana Diaz—a writer and advocate who has lived through abuse, broken free from toxic...

We’re often told that achievement brings confidence and clarity. But what happens when success doesn’t quiet the voice in your head — it makes it louder? In this final episode of Season 1, I’m sharing the leadership decision that forced me to confront that reality, reflecting on what I learned during Season 1, and talking about what's coming up in Season 2! At The Second Voice, we explore the inne...

What if your best business decisions don’t come from a spreadsheet, but from a whisper? Today we explore what happens when you stop forcing strategy and start feeling it — when intuition becomes your most powerful business partner. At The Second Voice, we explore the inner conversations leaders rarely say out loud. If this episode resonated, it is likely because the second voice is active in your...

Leadership isn’t just about strategy or vision—it’s about the hidden inner battles. Many leaders silently carry the burden of doing it all themselves, paying the “loneliness tax” without even realising it. In this episode, Kirsten Hopkins reveals the moment she shifted from being a doer to someone who empowers others—and why that change transformed not just her leadership, but her life. At The Sec...

What if the voice that drives you every day isn’t even your own? Leaders often carry echoes—words from mentors, critics, or even childhood—that shape their inner dialogue. Today, we’ll explore how to recognise those borrowed voices and reframe them into a source of authentic strength. At The Second Voice, we explore the inner conversations leaders rarely say out loud. If this episode resonated, it...

No one tells you what happens when the demands of leadership collide with the realities of midlife. For many women, menopause, identity shifts, and the pressure to keep proving themselves can trigger a second voice of doubt, overwhelm, and burnout. Today, we’re pulling back the curtain on the leadership challenge no one talks about—and discovering how to reclaim power in the midst of change. At Th...

What if becoming a leader wasn’t part of the plan? My guest today became an “accidental entrepreneur,” then stepped into some of the biggest leadership roles imaginable — only to find the inner voice of self-doubt never went away. From loneliness at the top to leading change without allies, Kelly Gray shows us why doing the right thing is rarely the easy thing. At The Second Voice, we explore the...

At The Second Voice, we explore the inner conversations leaders rarely say out loud. In this solo episode, Luisa explores how every leader has a private boardroom they never talk about (not with their team, not with their mentors, sometimes not even with themselves). In that boardroom sit three voices: the doubter, the driver, and the decider. The question is.... who’s running yours? If this episo...

At The Second Voice, we explore the inner conversations leaders rarely say out loud. What happens when the thing you’ve built your entire career on — your words, your creativity — suddenly feels replaceable? For copywriter and storyteller Vishma Mistry, facing both a life-altering stroke and the rise of AI became an unexpected mirror. This is the story of rediscovering humanity in a world obsessed...

At The Second Voice, we explore the inner conversations leaders rarely say out loud. Today, Luisa's guest is Tania Plakonouris, a Relational Resilience Consultant. When relationships start to strain — at work, in teams, or in our personal lives — the easiest thing to do is walk away. But what if real resilience isn’t about holding it together, but learning how to reconnect when it feels impossible...

You can tell yourself the right things and still make the wrong decisions. In leadership, positive self-talk rarely fails loudly—it fails quietly by keeping you comfortable when you should be honest. This episode is about where mindset stops helping and starts costing you. At The Second Voice, we explore the inner conversations leaders rarely say out loud. If this episode resonated, it is likely b...

At The Second Voice, we explore the inner conversations leaders rarely say out loud. In this episode we ask "What if the voice inside your head isn’t just shaping you, but shaping your children too?" Today, we explore how the self-talk we carry as leaders and mothers becomes the invisible inheritance passed to the next generation. Krystal Jugarap shares the raw truth about leading, doubting, and p...

At The Second Voice, we explore the inner conversations leaders rarely say out loud. In this episode, we discuss how change is never easy — but what if you’re the one leading it? The voice that drives transformation is also the one that questions whether the cost is too high. Today, we’re diving into the private self-talk of leaders who are catalysts for big change. Our guest is Michelle Jenkins,...