The Second Draft

There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices. This episode proves otherwise. Today, I’m joined by Emma Feeheley, founder of Sunday & Co. Interiors, who launched her virtual interior design business in January 2026 and is al...

In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business. We’re talking about everything from AI and the changing landscape of social media…to the strengths that have helped me build a multiple six-figure business and the blind spots I know I still need to wo...

You can be busy all day and still not move your business forward. In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-moving activities (the ones that actually drive clients, revenue, and real growth). Because answering emails, tweaking your website, and reorganizing your project files might...

A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen in! DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sales. If you’ve been posting consistently but not seeing results, this is the perspective shift you’ve been missing. DM Caroline on Instagram to learn more a...

Caroline just got back from her first business retreat and is sharing her biggest takeaways.  In this episode, she shares the biggest shifts that came out of the room (raised standards to identity-level growth) and the subtle ways she realized she may have been playing smaller than she’s actually available for. She dives into the power of proximity, what real expansion feels like, and why getting...

DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

Before you spend $30K on SEO, paid ads or outsourcing your marketing, dial this in first. More traffic won’t fix a message that doesn’t convert, and unfortunately I see interior designers make this mistake all the time. In this episode, I break down what actually activates your audience, why more leads won’t solve your problem, and how to refine your messaging so your marketing actually works. Bec...

In this episode, I’m sharing the story behind the rebrand from The House Call Podcast  and Caroline Klein Design and why this felt like the right moment to close the first chapter of my business and start writing the next one. We're talking about what the early years of building my design business really looked like, the lessons that chapter taught me, and how I knew it was time to evolve the...

In this episode, I’m sharing the real, behind-the-scenes business lessons I learned this year.  We’re talking about what actually moved the needle (and what was just noise), the difference between being busy and being strategic and how I started operating like a CEO If you’re a designer who wants more consistency, confidence, and momentum in your business, this episode is for you. ✨ Ready to appl...

If nothing changes, nothing changes. And six months from now, you’ll either be in a completely different place in your design business, or wondering why you’re still stuck in the same patterns. We’ll talk about resilience, why community matters more than you think, and how showing up imperfectly (consistently) compounds faster than waiting for confidence to magically appear. If you’re serious abou...

So many business owners think the reason things feel hard is because they’re not disciplined enough, not confident enough, or not doing enough . But most of the time? It’s because they’re trying to build a business as someone they’re not. In this episode, we’re talking about the real difference between pushing yourself into growth and forcing yourself into a version of business that works against...

In this episode, I’m breaking down the five most common business mistakes I see budding interior designers make. If you’ve ever felt busy but not progressing , confident in your design skills but unsure how to turn them into a streamlined, sustainable business, this episode will be an eye-opener.  This isn’t about working harder or being more creative. It’s about building a business that supports...

In this episode, I’m breaking down how I built my virtual design business by combining the best of e-design with the parts of the traditional interior design model and created a thriving business. I’m talking about why aesthetics without strategy won’t turn into consistent, paying clients. I also share behind-the-scenes details about The Studio: why I created it, who it’s for, and what designers r...

In this episode we cover: You’re not bad at choosing paint — it’s just harder than it looks Lighting changes everything Undertones matter more than you think Your paint color needs to play nice with what’s already in the room Don’t fall into “swatch paralysis.” Make sure your colors flow from room to room DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

In the this episode of House Call, we cover: The 10 most common reasons people avoid hiring a designer Why your home is worth investing in—no matter its size or style How working with a designer gives you more control, not less Ways interior design can actually save you money long-term What the design process really looks like (hint: it’s not overwhelming) Why “simple taste” still deserves great d...

In the this episode of House Call, we cover: what an open concept layout is when this layout became popular the pros of the kind of floor plan the cons to consider tips + considerations for creating a functional open concept space Episode 0:00 Introduction 4:46 What is an open concept layout  6:25 The history of open concept layouts 9:43 The advantages 12:55 The disadvantages 19:21 Tips + consider...

In the this episode of House Call, we cover: A case for a summer refresh Upping your curb appeal Swapping out some lighter decor Bringing the outdoors in Jazzing up your outdoor space a bit Episode 0:00 Introduction 3:00 A case for a summer refresh 4:06 Refresh your curb appeal 6:26 “Undecorate” a bit 7:33 Swap out for some lighter decor 8:36 Bring the outdoors in 9:53 Jazz up your outdoor space D...

In the this episode of House Call, we cover: being aware about your storage needs setting a realistic budget choosing the right materials for your lifestyle getting the functional aspects correct setting a realistic timeline saving up to do a bathroom renovation right Episode 0:00 Introduction 2:43 Be realistic about your storage needs 5:49 Set a realistic budget 8:42 Choosing the right materials...

In the this episode of House Call, we cover: choosing the right shape dining table hanging artwork at the right height color drenching “rules” updating a tray ceiling Episode 0:00 Introduction 1:45 Choosing a dining room table 4:05 Hanging artwork 5:11 Color drenching your ceiling 6:00 Updating a tray ceiling DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

In the this episode of House Call, we cover: the history of Art Deco and the movement it grew out of key players in the Art Deco movement the color palettes, materials and furniture profiles how to incorporate this style into your own home Episode 0:00 Introduction 5:40 History of Art Deco 7:25 Iconic art deco designers 9:48 Radio City Music Hall 10:48 Infusing Art Deco in your own home 11:08 Colo...

In the this episode of House Call, we cover: how hiring an interior designer can save you money trade discounts avoiding costly mistakes how interior designers can save you time Episode 0:00 Introduction 2:35 Trade Discounts 3:59 Avoiding costly mistakes 6:28 Saving you time DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website

In the this episode of House Call, we cover: what “Fisherman Core” is pros of fisherman core fisherman core color palette materials that make the look how to avoid looking like a seafood restaurant Episode 0:00 Introduction 1:30 What is “Fisherman Core” 4:32 Fisherman Core vs Nautical 5:49 Fisherman Core Color Palette 6:52 Textures 9:40 Incorporating This Style Into Your Home 17:28 Dipping Your To...

In the this episode of House Call, we cover: why you should mix metals in your home what “metals” I’m talking about tips to effortlessly mix metals pitfalls and mistakes to avoid Episode 0:00 Introduction 1:46 Misconceptions About Mixing Metals 2:00 What Metals We’re Talking About 3:15 Mixing Metals as a Design Move 9:50 How to Mix Metals Like an Interior Designer 14:45 Pitfalls and Mistakes I Oft...

In the this episode of House Call, we cover: the popularity of midcentury design misnomers in midcentury design origins of midcentury design  fabrics, materials, profiles of midcentury furniture how to make midcentury work for you Episode 0:00 Introduction 1:30 What I’m loving lately 4:19 Popularity of midcentury modern design 6:30 History of midcentury design 8:20 Famous architects and designers...