The Scottish Marketing Network Podcast

Eli is a HubSpot Certified Trainer, a published author (her book Marketing Matters brings together her digital marketing and life coaching thinking) and she has spoken at international forums on data-driven marketing.   Eli joins us to share her views on the relationship between systems and people, exploring what human-centric, systems-driven leadership looks like in practice. Eli's LinkedIn https...

Alan Black is the Founder of Blackad, a copywriting and brand language consultancy with offices in Glasgow and London that’s been putting the right words in the right places for over 20 years. There’s a lot of noise out there suggesting AI is coming for writers’ jobs. A narrative that is doing real damage. Today we’re talking about the 1.7x copywriter, how the right use of AI lets skilled writers...

In this spisode Kerry is joined by two business owners, leading the charge in Scotland’s marketing scene: Pete Martin representing Marketing Society Scotland and Ellie Murphy representing CIM Scotland. They talk through the communities they are involved in and give you an overview of what they have to offer, potentially bust some myths you might be holding. We hope this episode offers an insight i...

Richard is the Co-founder of Limitless Innovations Group, which owns Limitless and Tayburn. He works with marketing leaders to bring clarity to complex commercial challenges. His work centres on defining strategic context and helping businesses make confident decisions about their marketing in fast-moving environments. Richard is launching a new monthly roundtable designed to create open, honest c...

Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth.  In this episode we’re digging into what makes a great website for growth, how design and strategy intersect in the digital world, and wh...

Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth. In this episode we hear all about talent management, and how Greg supports his clients with their personal brand, as well as some of t...

Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works. In this episode Kerry & Joel discuss his unique approach of giving his prospects the numbers they need to m...

Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like to be there. Today we are going to hear more about Scott’s journey, how he has built his community and...

Ciaran leads at Superstore Media, a Glasgow-based full-service ad agency offering everything from branding, graphic design and packaging to social media strategy, video/photography, web design and brand identity. With a strong background across FMCG and multi-disciplinary projects, Ciaran combines a keen creative eye with a strategic mindset. He’s been instrumental in high-impact campaigns, applyi...

Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape stronger, healthier workplace cultures. With her background spanning both agency life and people leade...

Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about aligning digital activity with real business outcomes. From smarter attribution to breaking down the myt...

Andy brings over a decade of experience, starting at Henderson Loggie in 2016 as a Marketing & Events Administrator and rising to Marketing Manager in 2021. He oversees everything from lead generation and content creation to social media and web design. Beyond his day job, Andy is involved as a trustee and secretary for the Henderson Loggie Charitable Foundation and plays a hands-on role in th...

Mercy is a multi-award-winning marketer and early careers specialist. She is a passionate advocate for representation and access in the creative industries. She’s spoken on the IPA panel about age representation in adland, and hosts The Audacity of We—a Gen Z careers podcast that also runs as a live show. In this episode Kerry talks to Mercy about her recent work around bridging the gap, intergene...

Susan Carruthers is the driving force behind Scotland’s brand-new event, the Scottish Marketing Summit. On Wednesday, 5 November 2025, Susan is bringing together brilliant minds for a day of practical, action-packed marketing insight. Held at the Village Hotel in Glasgow, this summit is all aboutgetting seen, getting heard, and getting paid.  Susan joins Kerry to tell us all about her journey as s...

Stephen Emerson is the Scotland editor for Insider Media, a national B2B publication company with publishing and events operations in each region of the UK. Since joining in February, he has helped Insider Media launch a daily newsletter, establish a roundtable programme while also working on the firm’s corporate finance awards.  He joins us to talk about Insider Media’s Made in Scotland Awards wh...

Story Shop is an independent PR agency known for creative, earned-first storytelling. They recently won Medium-Sized Agency of the Year at the PRCA Awards for their work with purpose-driven brands. Their client work spans everything from whisky and wellness to education, hospitality, and sport. Their co-founders Scarlett and Gregor join Kerry to share the story of how they built Story Shop, talk a...

In this episode Kerry invites Elliot Davis to discuss global brand building. Since graduating from the University of Strathclyde, Elliot's career has taken him all over the world to work with some high-impact brands.  Elliot touches on the nuances of culture in brand building, the importance of values and a human led message, and the part technology plays. He also tells us about his recent publica...

In this episode Kerry talks to Lizzie Donaldson Founder of Berry and Laurie MacPherson, Career Coach & LinkedIn Mentor about how to get mentoring right. There is a rising demand for support in career development within Scotland’s marketing & business community, Lizzie and Laurie talk to us about what you can expect as a mentor and mentee, how to set yourself up for success, and which type...

In this episode Kerry talks to Calum Prentice, Amazon Lead for AFG Media/ Morphsuits.  We hear how Calum has progressed his career in the Amazon space and become specialist in this space. Calum tells us about the benefits of getting Amazon right, but also some of the pitfalls if you’re not using best practice. Amazon is arguably the most powerful selling platform and we wanted to pick up some do’s...

In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and insightful insights into his method of brand creation.   Oli recommends we listen to Professor Scott Gallo...

In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor.  We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field.   Gordon’s LinkedIn: https://www.linkedin.com/in/gordonross1/ John Niven, O Brother: https://www.amazon.co.uk/Brother-John-Niven/dp/180530058X The...

In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow in the digital marketing space. We dive into why networking is crucial in today’s competitive landscap...

In this episode, Kerry talks to Hazel Berryman & Holly Martin about their careers in the whisky industry. We discuss some of the challenges they faced entering into the industry for the first time, the preconceptions we hold of this industry sector and the strides that are being made to make one of Scotland's largest exports a more inclusive place to work.    We would love to hear your thought...

In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry.   From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms. Whether you're a seasoned professio...

Jamie & Ryan talk about digital marketing and strategies for Q4 and the important of following big brand moves with their digital marketing strategies. We cover personal brand, Tik Tok, important dates, remaining authentic and more.