The School of Thought: The place for marketing and advertising talent to grow what they know.

From Culture to Creativity: Making Great Work Happen Justin Gomes, founder of ad agency Bananas, interviewed Gillian Rightford about building a creative culture in an agency, building better relationships between agencies & marketers to create better commercial creativity - the whys and hows. Creativity isn’t just a spark—it’s a measurable business tool. Drawing on over three decades in advert...

Neil Higgs is a veteran statistician, who has developed a new course and new framework to help marketers understand the why behind how people behave and what they do. Outline below. Link to the course: https://theschoolofthought.co/spaces/12645376?utm_source=manual Link to his book on Understanding Numbers: Ceteris Parabis; https://payhip.com/b/V9Ubi **** Marketers, advertisers, communicators and...

Gillian Rightford, Founder of The School of Thought, a knowledge sharing talent building community for marketers and advertisers, sat down with Dr Augustine Fou, Digital Strategy and Integrated Marketing Thought Leader, Independent Cybersecurity & Ad Fraud Researcher to discuss all things digital ad fraud and how his analytics tool can help marketers & agencies audit & optimize their d...

Gillian Rightford, founder of Adtherapy and The School of Thought, an online knowledge-sharing talent-building community for marketing & advertising, sits down with Andre Vlok, a conflict resolution specialist, mediator, workplace conflict and disciplinary inquiry chair, author of Dangerous Magic and Hamlet's mirror, negotiator and all-round interesting human.

Gillian Rightford, founder Adtherapy and The School of Thought (a knowledge-sharing, talent-building community for marketing and advertising professionals), shoots the breeze with veteran Chief Creative Officer, founder of creative consultancy, Number 10, and self-confessed Creative Activist, Ahmed Tilly. We talk about the state of creativity, the Loeries awards, why clients don't buy better w...

Matthew Bull is no stranger to many of us, as a successful and outspoken Copywriter, Creative Director, ECD, CCO, CEO, Founder and Owner of various agencies over the years. He was named No 5 in the Top 10 global CCOs by Campaign and is no stranger to creative awards: as owner, CEO, Global CCO, more than 70 Gold, Silver, and Bronze Cannes Lions and he has been Judge and President of juries at Canne...

A School of Thought: Gillian Rightford in conversation with Neil Higgs on his book about getting comfortable with maths in business. People sometimes hide their fear or feelings of inadequacy about the maths and data analytics skills they need in business. Neil, a retired research guru, has written a helpful and fun book that explains what can seem to be complicated equations in very simple terms....

Project leadership forms part and parcel of just about anyone in business with any degree of responsibility. And of course, the higher up the organisation you go, the more complex and the riskier the projects are. Much project leadership thinking tends to focus on the practical time-based, resource allocation type of detail. Yet to execute a project effectively, we need to get people - the right p...

Richard is one of the most sought-after experts at the intersection of brands and behavioural science. For more than a decade now, he's been teaching marketers and advertisers how to craft their product and communications so that they work with human nature, rather than against it. His best-selling book The Choice Factory can be found on the bookshelves of marketers, businesspeople and academics w...